About
Highly accomplished Associate Director and Digital Business Lead with over a decade of experience driving exponential revenue growth and market penetration for global and local brands in the digital performance marketing sector. Expert in developing and executing innovative digital strategies, leading high-performing teams, and securing significant business wins through strategic pitches and client relationship management. Passionate about leveraging digital innovation to achieve ambitious business objectives and deliver measurable impact.
Work
Lagos, Lagos, Nigeria
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Summary
Leading strategic digital performance marketing initiatives for multinational and local brands at a top global agency, driving significant business results and market expansion.
Highlights
Achieved a remarkable 150% growth in revenue within a two-year period, significantly surpassing previous year's performance targets.
Spearheaded the recruitment, training, and development of 5 high-performing digital marketing teams, collectively managing over ₦850 million in annual briefs over three years.
Led the digital team to successfully reverse declining sales performance, implementing winning digital marketing strategies that boosted client ROI.
Secured multiple significant business wins through the development and presentation of innovative pitch ideas and comprehensive digital strategies.
Contributed to the agency earning the prestigious Innovative Digital Agency of the Year award in 2018, recognizing excellence in digital marketing solutions.
Lagos, Lagos, Nigeria
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Summary
Pioneered and led digital marketing services for key clients across FMCG, Banking, Financial Services, and Telecommunications sectors at a leading independent media planning agency.
Highlights
Pioneered digital marketing services for top-tier clients, consistently delivering 40%-60% reach of target markets through innovative strategies.
Managed and optimized digital campaigns for prominent brands including Etisalat, Guinness, Stanbic IBTC, and Visa, ensuring strategic alignment and execution.
Delivered best-in-class digital marketing executions that consistently met and exceeded key brand objectives, driving measurable impact and client satisfaction.
MTech Communications
|System Integration Analyst
Lagos, Lagos, Nigeria
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Summary
Managed technology operations and implemented critical billing systems for a pioneer Value-Added Service Provider in Nigeria's telecommunications sector.
Highlights
Served as the technology manager for Nokia Life Tools, an SMS-based subscription information service designed specifically for emerging markets.
Successfully implemented Nigeria's first URL-billing system, significantly enhancing revenue collection and operational efficiency for GSM mobile operators.
Education
University of Ilorin
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B.Sc.
Computer Science
Grade: 3.3/5.0 GPA
Languages
English
French
Skills
Digital Marketing
Performance Marketing, Digital Strategy, Campaign Management, SEO, SEM, Social Media Marketing, Content Strategy, Brand Visibility, Target Market Reach.
Business Development
Revenue Growth, Business Leadership, Client Acquisition, Strategic Partnerships, Market Penetration, Pitching, Sales Performance.
Team Leadership & Management
Team Building, Training & Development, Performance Management, Cross-functional Collaboration, Mentorship.
Project Management
Project Delivery, System Integration, Operational Efficiency, Process Improvement, Stakeholder Management.
Data Analysis & Reporting
Performance Metrics, ROI Analysis, Market Research, Strategic Insights.
Technology & Systems
System Integration, URL-Billing Systems, Value-Added Services (VAS), GSM Mobile Operations.