About
Dynamic Product Designer and Design System Manager with over 5 years of experience leading the creation of user-centric designs and scalable design systems. Expertise in enhancing usability, driving engagement through innovative solutions, and fostering cross-functional collaboration to deliver impactful digital products. Proven ability to streamline design processes and implement robust systems that elevate user experiences across diverse platforms, ensuring both aesthetic appeal and functional excellence for target roles in product design and design system management.
Work
AmeenGo
|Product Designer (Part-Time)
Tehran, Tehran Province, Iran (Islamic Republic of)
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Summary
Contributed to the design and development of a B2B logistics dashboard for AmeenGo, focusing on building an MVP digital platform for international freight forwarding, including shipment requests and live tracking.
Highlights
Conducted in-depth research into logistics challenges across the Iran-Iraq region, identifying critical pain points for exporters, SMEs, and e-commerce sellers.
Designed a digital-first Quote → Book → Track flow with real-time updates and KPI-driven dashboards to enhance operational visibility and efficiency.
Defined comprehensive product architecture for key modules including Order Management System (OMS), Transportation Management System (TMS), Customs, Finance, Document Management, and Tracking.
Developed a localized, multilingual UI supporting Persian, Arabic, Kurdish, and multiple currencies (USD, IQD, IRR) to expand market reach and user accessibility.
Benchmarked leading competitors such as Flexport, Forto, DHLi, and Saloodo! to inform strategic design decisions and ensure competitive advantage.
Delivered a complete design documentation package, facilitating seamless handoff to international tech and business teams.
TashilCar
|Sr. Product Designer
Tehran, Tehran Province, Iran (Islamic Republic of)
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Summary
Led the design and development of core car installment purchase platforms, including customer portal and internal administration panels, to simplify and enhance the application process for all parties.
Highlights
Directed the redesign of key user flows and established the foundation for a unified design system, significantly improving user experience and reducing operational errors.
Enhanced platform efficiency and usability, resulting in increased engagement and smoother operations for dealership partners.
Collaborated closely with engineering and product teams to deliver intuitive and efficient application processes for all stakeholders.
ArvanCloud
|Visual & Motion Designer (Freelance)
Tehran, Tehran Province, Iran (Islamic Republic of)
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Summary
Provided freelance visual and motion design services for ArvanCloud, creating dynamic and engaging visuals to capture the essence of their cloud server solutions for their website.
Highlights
Designed and animated compelling website images that effectively communicated the essence of ArvanCloud's products and services.
Translated complex technical concepts into visually appealing and dynamic graphics, enhancing user understanding and engagement.
Collaborated with the marketing team to ensure visual content aligned with brand identity and strategic communication goals.
Abank
|Sr. Product Designer (Design System)
Tehran, Tehran Province, Iran (Islamic Republic of)
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Summary
Designed and implemented the foundational design system for version 2 of the Abank mobile application, ensuring consistency and scalability across the platform.
Highlights
Developed a four-layer atomic design system with a token-based structure, enhancing consistency and scalability across the mobile application.
Facilitated seamless collaboration with the development team, actively resolving technical challenges related to design system implementation.
Led the redesign of all user flows and features for Version 2, significantly improving usability, aesthetics, and overall functionality.
Applied strategic design planning and practical execution, fostering cross-functional collaboration to achieve project objectives effectively.
Zeeg
|Product Designer
Tehran, Tehran Province, Iran (Islamic Republic of)
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Summary
Contributed to the development of a schedule management platform at Zeeg, focusing on improving coordination processes for meetings and events.
Highlights
Designed intuitive pathways to streamline scheduling and coordination, enabling all attendees to participate in events efficiently.
Analyzed attendee calendars to identify optimal free time slots, enhancing the user experience for event creation.
Contributed to the creation of a product that simplified and enhanced users' scheduling processes, improving overall efficiency and user satisfaction.
blu bank
|Product Designer
Tehran, Tehran Province, Iran (Islamic Republic of)
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Summary
Developed and enhanced the user experience of the blubank neobank app, focusing on delivering a seamless and intuitive banking experience.
Highlights
Spearheaded design improvements across key app sections including Card management, Account Top-up, and Loan applications.
Collaborated with cross-functional teams, including developers, engineers, and product managers, to design and launch innovative features.
Authored comprehensive design documentation, including design specs and style guides, to ensure consistent, scalable implementation across the app.
Led the redesign of the blubank website and developed new features, incorporating user feedback to enhance processes and visual design.
Bitbarg
|Product Design Lead
Tehran, Tehran Province, Iran (Islamic Republic of)
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Summary
Led cross-functional teams to understand user needs, identify pain points, and design functional and aesthetically pleasing solutions for a trading platform.
Highlights
Directed the comprehensive redesign of the company's trading platform, significantly improving user engagement and increasing trading volume.
Conducted extensive user research, created wireframes, and produced high-fidelity mockups that guided the development team.
Designed the company's mobile app, focusing on creating a seamless and intuitive user experience with custom iconography and optimized user flows.
Collaborated closely with product managers, developers, and other designers to ensure solutions were both functional and visually appealing.
Keepa
|Product Designer
Tehran, Tehran Province, Iran (Islamic Republic of)
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Summary
Conducted user research, gathered feedback, and designed pixel-perfect UI elements for Keepa, contributing to an impactful financial industry product.
Highlights
Executed comprehensive user research and feedback collection to inform and drive the design process.
Developed wireframes and prototypes, and designed pixel-perfect UI elements for financial product interfaces.
Collaborated directly with developers to ensure precise design implementation and adherence to technical requirements.
Contributed to the development of an impactful financial product, honing skills in user-centric design and development collaboration.
Education
Islamic Azad University
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Bachelor of Science
Computer Software Engineering
Shahid Beheshti High School
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High School Diploma
Science
Languages
Persian
English
Skills
Cross-functional Collaboration
Team Leadership, Stakeholder Management, Agile Methodologies, Product Management, Engineering Collaboration, Communication.
Product Design
User-Centric Design, UI/UX Design, Interaction Design, Information Architecture, User Research, Wireframing, Prototyping, High-Fidelity Mockups, Design Thinking.
Design Systems
Atomic Design, Token-Based Systems, Scalability, Consistency, Design Documentation, Style Guides, DesignOps.
Technical Skills
Figma, Sketch, Adobe Creative Suite, Motion Graphics, Visual Design, Mobile App Design, Web Design, Localization, KPI Dashboards.
Problem Solving & Strategy
Problem Solving, Critical Thinking, Strategic Decision Making, Competitive Analysis, Data-Driven Design, User Feedback Integration.
Professional Attributes
Efficiency, Agility, Accountability, Ownership, Time Management, Prioritization, Continuous Learning, Adaptability, Multitasking.