About
Highly accomplished Senior Experience and Product Designer with a proven track record of driving significant business impact through user-centered design. Expert in leading end-to-end product design, optimizing user flows, and building comprehensive design systems. Leverages deep expertise in qualitative and quantitative research to deliver visually compelling, functional, and accessible digital experiences for diverse clients across various industries, including large-scale public sector and tech giants.
Work
Lake House Group
|Freelance Lead Product Designer
Montreal, Remote, Canada
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Summary
Freelance Lead Product Designer overseeing end-to-end product design, enhancing user experience, and ensuring brand consistency for diverse clients.
Highlights
Led the end-to-end redesign of Amplock's website, significantly improving navigation, content structure, and product findability for a seamless shopping experience.
Created engaging email templates for prominent brands like Moment Factory and Prime Vape, enhancing brand consistency and driving user engagement.
Improved UX and usability for various companies, including Ranch Branch, by refining interactions and optimizing design workflows to deliver superior user experiences.
Designed visually compelling and user-friendly Spotify websites for Canadian brands, ensuring alignment with industry UX/UI standards.
Publicis Sapient
|Senior Experience Designer
Colombia, Remote, Colombia
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Summary
Senior Experience Designer leading digital transformations and optimizing user experiences for large-scale clients, driving significant business impact.
Highlights
Increased Verizon's net sales by 17% through the redesign of their digital support hub, simplifying navigation and enhancing self-service options.
Developed a Digital Concierge experience, reducing handled live chats by 4% and streamlining customer support interactions to alleviate representative workload.
Conducted in-depth user research and usability testing, identifying critical pain points and iterating on designs to optimize user flows and improve engagement.
Led UX strategy presentations and stakeholder reviews, ensuring alignment between user needs, business objectives, and design execution.
Proposed and implemented design optimizations across the organization, enhancing file delivery efficiency and fostering engagement for internal and external teams.
RTVC
|Senior Product Designer
Colombia, Remote, Colombia
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Summary
Led UX/UI initiatives for large-scale public sector projects, focusing on accessibility and improving digital experiences across various platforms.
Highlights
Led critical UX/UI initiatives for large-scale public sector projects, ensuring enhanced accessibility and ease of use across diverse platforms, including TV.
Created comprehensive sitemaps, user flows, and high-fidelity prototypes, significantly improving content organization, navigation, and overall user experiences for 5 distinct brands and their digital properties.
Developed detailed documentation and design specifications, enabling efficient collaboration and seamless handoff with cross-functional development teams.
Advocated for and implemented user-centered design principles, conducting extensive usability testing and user interviews to refine and enhance digital experiences for RTVC's internal brands.
Huge
|Experience Designer
Colombia, Remote, Colombia
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Summary
Designed user-centered experiences and built design systems for various Google projects, enhancing usability and visual appeal.
Highlights
Designed user-centered experiences for multiple Google projects, significantly enhancing usability and visual appeal across diverse platforms.
Built a comprehensive design system and conducted an audit that streamlined workflows, improving efficiency and consistency across Google's design processes.
Collaborated with designers and project managers to develop visually appealing and functional experiences, tailored to Google's evolving needs and future-focused experimental projects.
Conducted extensive primary and secondary research to identify user needs and opportunities, driving informed and data-backed design decisions.
Presented and effectively communicated complex design strategies and project outcomes to clients and over 100 Google stakeholders, ensuring alignment and project success.
Education
DesignLab
Certificate
UX Design
Jorge Tadeo Lozano University
Bachelor's
Graphic Design
Languages
Spanish
English
French
Certificates
Practical AI for UX Designers
Issued By
NN/G Group
Skills
Tools
Figma, Figjam, Miro, Mural, Sketch, Adobe CC, Invision, Maze, Protopie, Affinity Designer, ClickUp, Slack, Notion.
Skills
Qualitative Research, Quantitative Research, User Testing, Affinity Mapping, Design Systems, Responsive Design, E-commerce, Prototyping, Conversational Design, Information Architecture, Wireframes, High Fidelity Design, Interaction Design, Team Collaboration, Client Communication, Storytelling, Adaptiveness.