Daniel Areola Olaoluwa

Product Designer | Video Editor | Marketing Associate
Lagos, NG.

About

A versatile and results-driven professional transitioning from a strong foundation in visual and brand design into dynamic roles in Product Design, Video Editing, and Marketing. Leveraging expertise in creating compelling visual identities, managing digital campaigns, and producing high-impact video content, I drive brand visibility and engagement. Proven ability to elevate brand awareness by up to 25% and boost conversion rates by 50%, with a keen eye for user-centric design and strategic communication.

Work

Ministry of Transportation
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Media Aide to the Senior Special Assistant to the Governor on Transportation

Lagos, Lagos, Nigeria

Full Time/ NYSC

Summary

As Media Aide to the Senior Special Assistant to the Governor of Lagos State, i am responsible for managing the public image, media relations, and communication strategies of the office. My duties include creating, curating, and publishing content across traditional and digital platforms; drafting speeches, press releases, and official statements; covering official activities and ensuring positive media visibility; coordinating with journalists and media houses; and supporting the SSA in effectively communicating policies, initiatives, and programs to the public. I also monitor media trends, led event campaigns and develop creative communication strategies that enhance the visibility of the office and it alignment with the Governor’s agenda.

Highlights

Manage media relations and public image of the office.

Coordinate Event Campaigns and Media Relation for all event organized by the Senior Special Assistant to the Governor of Lagos State on Transportation

Develop communication strategies aligned with the Governor’s agenda.

Manage the Social media pages of the Senior Special Assistant to the Governor of Lagos on Transportation

Christ Apostolic Church, Yaba Choir Media Team
|

Creative Director

Yaba, Lagos, Nigeria

Summary

Leads creative direction for media initiatives within the Christ Apostolic Church, Yaba Choir, enhancing visual and digital presence.

Highlights

Directed creative strategies and managed media production for the choir, enhancing their visual and digital presence.

Developed and implemented visual content to support choir performances and outreach initiatives.

Digitaley Drive
|

Brand Designer

Lagos, Lagos, Nigeria

Summary

Led visual identity development and brand consistency for Digitaley Drive, collaborating with cross-functional teams to ensure effective brand communication.

Highlights

Developed comprehensive visual identities, including logos, color palettes, and typography, establishing a cohesive brand presence across all platforms.

Ensured 100% adherence of all brand communication and materials to established brand guidelines, maintaining consistency and reinforcing brand integrity.

Collaborated cross-functionally with content creators and social media managers to align visual identity with messaging, enhancing brand resonance with target audiences.

AIESEC in Lagos
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Team Member, Marketing and Communications

Lagos, Lagos, Nigeria

Summary

Developed innovative marketing strategies and visual content for AIESEC in Lagos, significantly boosting brand awareness and conversion rates.

Highlights

Designed and implemented innovative marketing campaigns and strategies that significantly increased Brand Awareness.

Created compelling visual content and physical marketing designs that boosted attraction rates and achieved a 50% conversion rate.

Developed and executed internal and external communication strategies, enhancing organizational reach and engagement.

Isiro App
|

Lead Designer

Lagos, Lagos, Nigeria

Summary

Developed social media visuals and animations for Isiro App, enhancing brand communication and visibility among target audiences.

Highlights

Created impactful social media visuals and animations that effectively communicated brand messages.

Contributed to increased brand visibility by crafting engaging content that resonated with the target audience.

Hyride E-Hailing
|

Digital Marketer/Social Media Manager

Lekki Phase 1, Lagos, Nigeria

Summary

Managed social media presence and digital advertising campaigns for Hyride E-Hailing, driving brand awareness and handling customer feedback.

Highlights

Managed comprehensive social media accounts, creating engaging visual content that drove public awareness and interaction.

Achieved a 25% increase in Brand Awareness and ROI through optimized promotional ads across Google Ads, Instagram, Facebook, and Twitter.

Streamlined customer complaint resolution for promotional ads, enhancing user satisfaction and brand reputation.

Eniola African Food Store
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Creative Director

Pennsylvania, Pennsylvania, US

Summary

Provided creative direction for Eniola African Food Store, contributing to visual identity and brand presentation.

Highlights

Provided strategic creative direction for visual branding and marketing materials, enhancing brand appeal and market positioning.

Oversaw the development of visual assets to align with brand identity and marketing objectives.

Education

Udemy Online Course
University of Lagos
Lagos, Lagos, Nigeria

Bachelor of Science (Hons)

Chemistry Science

HSAP Initiative
Lagos, Lagos, Nigeria

Diploma Programme

Video Editing

Ceeplus Design Academy
Lagos, Lagos, Nigeria

Certificate Programme

Graphics Design

Languages

English
Yoruba

Skills

Design Tools

Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe Premiere-Pro.

Marketing & Collaboration Tools

Google Ads, Slack, Trello.

Soft Skills

Leadership, Organization, Critical Thinking, Problem-Solving, Collaboration.

Design Principles

Design Systems, Accessibility, Visual Identity, Brand Guidelines.

Digital Marketing

Social Media Management, Content Creation, Brand Awareness Campaigns, Digital Advertising.

Video Production

Video Editing, Animation, Visual Content Creation.

Interests

Music

Listening to Music, Reading Music.

Film & Television

Watching Movies, Watching Series.