About
Highly accomplished Senior Product Designer with a proven track record in SaaS and B2C platforms, specializing in design strategy, product discovery, and design systems. Expert in user-centered design and data-informed decision-making, consistently delivering innovative solutions that anticipate user needs and drive long-term product vision. Adept at fostering cross-functional collaboration to achieve strategic business objectives and enhance product accessibility.
Work
→
Summary
As Lead Product Designer at Leadtech, Daniel identifies new business opportunities, refines product metric strategies, and standardizes design processes to enhance product consistency and engineering handoff.
Highlights
Identified and capitalized on new business opportunities by conducting in-depth user journey analysis, informing strategic product development initiatives.
Redesigned the product metric strategy, significantly improving data accessibility and aligning reporting with user-centered principles to drive informed decision-making.
Standardized design documentation and components across 3 distinct product lines, accelerating handoff to engineering by 15% and ensuring consistent brand experience.
→
Summary
At Signaturit, Daniel led design strategy for digital signature and biometric identification products, improving dashboard usability and collaborating on product vision and metrics.
Highlights
Spearheaded design strategy for digital signature and biometric identification products, guiding cross-functional teams from concept to successful implementation.
Enhanced signature dashboard usability by 20% through comprehensive user research and iterative design, significantly improving user satisfaction and engagement.
Facilitated robust cross-functional collaboration to define clear product vision, establish measurable OKRs, and align key performance metrics, ensuring cohesive product development.
→
Summary
As Product Designer at Signaturit, Daniel optimized design operations and workflows, boosting team productivity and agility while enhancing platform performance through research.
Highlights
Optimized design operations and workflows, boosting the design team's productivity by 10% and improving overall agility through strategic process enhancements.
Enhanced platform performance and user experience by conducting in-depth qualitative research and identifying key opportunity areas for product improvement.
→
Summary
At 3D Digital Venue, Daniel redesigned user flows for ticketing sales across global markets and co-designed innovative tools for social distancing during the pandemic.
Highlights
Transformed user flows for ticketing sales across diverse US, LATAM, and Southeast Asian markets, optimizing conversion pathways and improving the purchasing experience.
Co-designed industry-first tools for managing social distancing in sports and cultural events during the COVID-19 pandemic, enabling safe operations and compliance.
Languages
English
Spanish
Catalan
Skills
Leadership
Communication, decision making.
User Research & Testing
User Interviews, Usability Testing, UX Research, Empathy.
Product Design & Strategy
Product Discovery, Product Design, Design Strategy, Decision Making, Data-Driven Design.
Design Tools & Systems
Figma, Design Systems, Prototyping, Design Ops.
Business & Platforms
SaaS, B2B, B2C.