Market Basket Analysis
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Summary
Developed a market basket analysis solution using Python and Scikit-learn to optimize product placement and sales strategies.
About
Highly accomplished Data Analyst with 4+ years of experience in fintech, SaaS, and education, specializing in leveraging advanced analytics and business intelligence to drive strategic outcomes. Proven success in delivering significant operational efficiency gains (up to 65%) and boosting customer retention (25%) through expertise in predictive modeling, automated reporting, and CRM data pipeline development. Adept at transforming complex datasets into actionable insights, bridging the gap between technical data and business strategy for diverse stakeholders.
Work
The Elereka Group
|CRM Data Consultant (Contract)
Lagos, Lagos State, Nigeria
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Summary
As CRM Data Consultant, I optimized client workflows by customizing Zoho CRM and integrating third-party platforms to automate data synchronization.
Highlights
Configured and customized Zoho CRM modules, precisely aligning them with diverse client workflows and service delivery models to enhance operational efficiency.
Integrated critical third-party platforms with Zoho using Zapier, automating data synchronization for customer and booking information.
Conducted rigorous testing and validation of automation workflows, ensuring seamless and accurate data flow between integrated systems.
Risk Control Services
|Data Analyst - Risk & Security Intelligence
Lagos, Lagos State, Nigeria
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Summary
As Data Analyst at Risk Control Services, I lead data intelligence initiatives, optimizing ETL processes and delivering actionable insights to enhance risk strategies.
Highlights
Streamlined the full ETL lifecycle, including data cleansing, validation, and uploads across SharePoint and internal databases, ensuring data integrity and accessibility.
Directed a cross-functional data collection team, aligning data operations with consulting objectives to enhance risk strategy development and execution.
Designed and deployed executive-level KPIs, dashboards, and weekly visual insights for executive decision-making, website content, and social media platforms.
Performed in-depth analysis of complex security and business datasets, identifying critical trends and anomalies to generate actionable insights for strategic decision-making.
Instinct Hub
|Data Analyst
Ikoyi, Lagos, Lagos State, Nigeria
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Summary
At Instinct Hub, I drove data-driven insights, particularly in churn analysis, and significantly contributed to enhancing data literacy and operational efficiency.
Highlights
Conducted comprehensive churn analysis and provided strategic insights that contributed to a 15% increase in operational efficiency.
Led impactful data analytics workshops for aspiring analysts, significantly improving their data literacy and overall reporting accuracy.
Mentored junior analysts and designed a real-time, project-based data analytics curriculum, fostering practical skills development.
Adullam Technologies Limited
|Business/Data Analyst
Palmgrove, Lagos, Lagos State, Nigeria
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Summary
As Business/Data Analyst at Adullam Technologies, I optimized inventory and enhanced customer loyalty through data-driven modeling and strategic planning.
Highlights
Optimized inventory systems, successfully reducing overstock by 15% and significantly improving overall cash flow for the business.
Developed and implemented advanced customer retention models, leading to a measurable 25% increase in customer loyalty.
Mapped complex workflows and system diagrams, and produced market research deliverables to inform and support strategic business planning.
Education
University of Lagos
Lagos, Lagos State, Nigeria
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B.Sc.
Statistics
Certificates
IBM Data Science Professional Certificate
Issued By
IBM
Scrum Business Analysis Certification
Issued By
Scrum.org
Google Data Analytics Professional Certificate
Issued By
Forage Data Analytics Consulting Program
Issued By
Forage
Skills
Programming & Data Analysis
SQL, Python, R, ETL Processes, Data Pipelines, Data Wrangling, Data Modeling, Statistical Analysis.
AI & Machine Learning
Predictive Modeling, Classification, Generative AI (Prompt Engineering, LLMs), Forecasting Models, A/B Testing.
BI & Visualization
Power BI, Tableau, Dashboard Development, Reporting Automation, KPI Reporting, CRM Analytics.
Professional Skills
Data Storytelling, Critical Thinking, Problem Solving, Stakeholder Management.
Projects
E-Commerce Analytics Dashboard
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Summary
Designed and implemented an interactive E-Commerce analytics dashboard using SQL and Tableau to provide real-time insights into customer behavior.
Supply Chain Optimization
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Summary
Utilized R to analyze and optimize supply chain logistics, focusing on efficiency improvements and cost reduction.