DANIEL PEÑA GARCÍA

DANIEL PEÑA GARCÍA

Building Digital Business
Madrid, ES.

About

Results-driven executive with over 25 years of expertise in digital business creation, combining strategic vision with operational leadership to drive significant impact. Proven ability to lead complex digital transformation, growth, and international expansion projects in B2C and B2B sectors, consistently delivering measurable results in profitability, acquisition, and efficiency across multi-million-euro budgets and multidisciplinary teams.

Open to executive positions or long-term projects requiring strategic leadership, transformation, and business growth.

Work

Todotest.com
|

Fractional CEO

Madrid, Spain

Summary

As Fractional CEO, led B2C commercial growth and operational strategy, significantly boosting user acquisition and profitability for Todotest.com.

Highlights

Built a robust B2C commercial structure, attracting over 55,000 new users monthly and implementing a comprehensive CRM and communication strategy.

Increased Monthly Recurring Revenue (MRR) by 75% and improved overall profitability to 60% within a 6-month tenure.

Developed and led high-performing Customer Success and Sales teams, comprising 6 key professionals.

Set up AI Agents and automatization flows built over a LowCode platform

Talentia.ai
|

CEO & Founder

Madrid, Spain

Summary

Founded and led Talentia.ai, a startup within PCcomponentes' VC program, overseeing product development and exceeding user acquisition targets.

Highlights

Founded and launched Talentia.ai as a startup within the competitive VC program of PCcomponentes, securing initial funding and strategic support.

Directed Sales and Marketing initiatives, achieving 220% above candidate acquisition targets by onboarding 3,500 users.

Spearheaded end-to-end product design and developed a robust B2C acquisition strategy from initial concept to market launch.

danielpena.es / creacciones.es
|

Fractional CMO & CDO

Madrid, Spain

Summary

Provided strategic consulting and leadership in digital transformation, marketing, and eCommerce, driving substantial revenue growth for mid-sized and large enterprises.

Highlights

Delivered strategic consulting and executive leadership for digital transformation, marketing, and eCommerce projects, optimizing operations for mid-sized and large companies.

Designed and executed high-impact B2C and B2B strategies, resulting in up to 200% annual revenue growth for diverse clients.

Led cross-functional teams, defined critical technology roadmaps, and successfully managed multiple digital launches from concept to execution.

Managed key client relationships and delivered bespoke digital solutions for prominent clients including Moradai, Apolo Energies, Nazaríes Intelligenia, and Nagami Design.

Bergner Europe
|

CDO & Digital Marketing Director

Madrid, España

Summary

Led eCommerce and digital marketing strategy with a 17-person team, significantly boosting sales and profitability for Bergner Europe.

Highlights

Developed and led comprehensive eCommerce and digital marketing strategies, managing a 17-person team to achieve aggressive growth targets.

Increased sales 10x and doubled profit within 12 months by optimizing digital channels and marketing initiatives.

Implemented a successful Direct-to-Consumer (D2C) strategy, launching products on 19 marketplaces and expanding Amazon presence to 8 countries.

Architected and deployed a headless eCommerce ecosystem, seamlessly integrating CRM, ERP, PIM, and DAM systems for enhanced operational efficiency.

Unilabs
|

Group Head User Acquisition & Growth (Fractional)

Madrid, Spain

Summary

Led global SEO strategy and managed multichannel campaigns, significantly enhancing user acquisition and traffic for Unilabs.

Highlights

Led global SEO strategy across 14 countries, achieving a 200% increase in organic traffic.

Implemented geolocation strategies for over 2,800 contact points, significantly improving local search visibility on Google Maps.

Managed high-impact multichannel marketing campaigns, delivering an impressive 35x Return on Investment (ROI).

JUUL Labs
|

Director of eCommerce & Digital Marketing

Madrid, Spain

Summary

Built digital and eCommerce strategy in a highly regulated sector, exceeding sales targets and leading international expansion for JUUL Labs.

Highlights

Developed and executed comprehensive digital and eCommerce strategies within a highly regulated industry framework.

Exceeded sales targets by 50% through strategic planning and execution of digital initiatives.

Designed and implemented robust identity verification processes, facilitating international expansion into Switzerland and the Czech Republic.

Totto
|

Director of eCommerce, Digital & Omnichannel

Madrid, Spain

Summary

Directed eCommerce, digital, and omnichannel strategies, doubling online sales and digitalizing retail operations for Totto.

Highlights

Doubled online sales (2.2x increase) within 12 months across Spain and the UK market.

Built and led a dedicated digital team, developing a multichannel marketing strategy encompassing D2C, Amazon, and private sales channels.

Spearheaded the digitalization of retail and B2B channels, integrating major accounts into a cohesive digital ecosystem.

Flocktory
|

Country Manager Spain

Madrid, Spain

Summary

Managed Spanish operations, growing sales by 250% and achieving profitability for Flocktory's subsidiary.

Highlights

Grew sales by an exceptional 250% and achieved full profitability for the Spanish subsidiary within a 13-month period.

Acquired and managed major accounts, including DIA.es, Casadellibro.com, RealMadrid.com, Iberia.es, Worten.es, and ONCE.es.

Telepizza
|

Director of eCommerce & Digital Marketing

Madrid, Spain

Summary

Directed eCommerce and digital marketing, managing 14M transactions and launching new digital platforms for Telepizza.

Highlights

Managed 14 million transactions, generating €74M in sales through digital channels.

Increased digital penetration from 22% to 38%, significantly expanding online customer engagement.

Achieved a Cost Per Acquisition (CPA) below €1 and a 32x ROI on performance and programmatic advertising strategies.

Led the product team in developing and launching a new mobile app and advanced digital platforms to enhance user experience.

Incuentra
|

Co-Founder & Product Director

Madrid, Spain

Summary

Co-founded Incuentra, securing €2.5M in investment, leading product creation, acquiring 6,000+ clients, and achieving a profitable company sale.

Highlights

Co-founded and scaled a lead generation startup, securing over €2.5M in investment capital.

Directed comprehensive product creation from concept to launch, successfully acquiring over 6,000 clients.

Achieved a profitable sale of the company, demonstrating strong entrepreneurial and business development acumen.

Genetsis
|

Product & Marketing Director

Madrid, Spain

Summary

Directed product and marketing initiatives, creating Coca-Cola Spain's first non-beverage brand and an award-winning ROI measurement tool.

Highlights

Spearheaded the creation of Coca-Cola Spain's inaugural non-beverage brand and developed its global digital strategy.

Developed an innovative ROI measurement tool that received an award at eMetrics Madrid 2009, enhancing data-driven marketing capabilities.

PayPal & eBay Spain
|

Head of Product Marketing & Merchant

Madrid, Spain

Summary

As the first PayPal Spain employee, drove significant user base growth and led key local and European projects for eBay and Ibazar.

Highlights

Pioneered PayPal's entry into Spain as the first employee, growing the user base from 100,000 to 1 million within one year.

Led critical local and European projects for eBay.es and Ibazar.es, contributing to regional market expansion and product adoption.

Education

University of Alcalá
Alcalá de Henares, Madrid, Spain

Bachelor

Chemistry

Languages

English

Fluent

Spanish

Native

French

Conversational

Skills

Digital Strategy & Leadership

Digital strategy, Marketing leadership, Digital business creation, Business transformation, Strategic planning, Innovation, Team leadership.

Growth & Marketing

Growth marketing, B2C strategy, B2B strategy, eCommerce, Marketplaces, D2C, Demand generation, Marketing automation, Advanced analytics, AI applied to marketing, Multichannel campaigns, SEO.

Business & Technology Integration

Business intelligence, Digital product management, Shopify, CRM, ERP, PIM, DAM, Headless eCommerce.