About
Results-driven executive with over 25 years of expertise in digital business creation, combining strategic vision with operational leadership to drive significant impact. Proven ability to lead complex digital transformation, growth, and international expansion projects in B2C and B2B sectors, consistently delivering measurable results in profitability, acquisition, and efficiency across multi-million-euro budgets and multidisciplinary teams.
Open to executive positions or long-term projects requiring strategic leadership, transformation, and business growth.
Work
Madrid, Spain
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Summary
As Fractional CEO, led B2C commercial growth and operational strategy, significantly boosting user acquisition and profitability for Todotest.com.
Highlights
Built a robust B2C commercial structure, attracting over 55,000 new users monthly and implementing a comprehensive CRM and communication strategy.
Increased Monthly Recurring Revenue (MRR) by 75% and improved overall profitability to 60% within a 6-month tenure.
Developed and led high-performing Customer Success and Sales teams, comprising 6 key professionals.
Set up AI Agents and automatization flows built over a LowCode platform
Madrid, Spain
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Summary
Founded and led Talentia.ai, a startup within PCcomponentes' VC program, overseeing product development and exceeding user acquisition targets.
Highlights
Founded and launched Talentia.ai as a startup within the competitive VC program of PCcomponentes, securing initial funding and strategic support.
Directed Sales and Marketing initiatives, achieving 220% above candidate acquisition targets by onboarding 3,500 users.
Spearheaded end-to-end product design and developed a robust B2C acquisition strategy from initial concept to market launch.
Madrid, Spain
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Summary
Provided strategic consulting and leadership in digital transformation, marketing, and eCommerce, driving substantial revenue growth for mid-sized and large enterprises.
Highlights
Delivered strategic consulting and executive leadership for digital transformation, marketing, and eCommerce projects, optimizing operations for mid-sized and large companies.
Designed and executed high-impact B2C and B2B strategies, resulting in up to 200% annual revenue growth for diverse clients.
Led cross-functional teams, defined critical technology roadmaps, and successfully managed multiple digital launches from concept to execution.
Managed key client relationships and delivered bespoke digital solutions for prominent clients including Moradai, Apolo Energies, Nazaríes Intelligenia, and Nagami Design.
Madrid, España
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Summary
Led eCommerce and digital marketing strategy with a 17-person team, significantly boosting sales and profitability for Bergner Europe.
Highlights
Developed and led comprehensive eCommerce and digital marketing strategies, managing a 17-person team to achieve aggressive growth targets.
Increased sales 10x and doubled profit within 12 months by optimizing digital channels and marketing initiatives.
Implemented a successful Direct-to-Consumer (D2C) strategy, launching products on 19 marketplaces and expanding Amazon presence to 8 countries.
Architected and deployed a headless eCommerce ecosystem, seamlessly integrating CRM, ERP, PIM, and DAM systems for enhanced operational efficiency.
Madrid, Spain
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Summary
Led global SEO strategy and managed multichannel campaigns, significantly enhancing user acquisition and traffic for Unilabs.
Highlights
Led global SEO strategy across 14 countries, achieving a 200% increase in organic traffic.
Implemented geolocation strategies for over 2,800 contact points, significantly improving local search visibility on Google Maps.
Managed high-impact multichannel marketing campaigns, delivering an impressive 35x Return on Investment (ROI).
Madrid, Spain
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Summary
Built digital and eCommerce strategy in a highly regulated sector, exceeding sales targets and leading international expansion for JUUL Labs.
Highlights
Developed and executed comprehensive digital and eCommerce strategies within a highly regulated industry framework.
Exceeded sales targets by 50% through strategic planning and execution of digital initiatives.
Designed and implemented robust identity verification processes, facilitating international expansion into Switzerland and the Czech Republic.
Madrid, Spain
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Summary
Directed eCommerce, digital, and omnichannel strategies, doubling online sales and digitalizing retail operations for Totto.
Highlights
Doubled online sales (2.2x increase) within 12 months across Spain and the UK market.
Built and led a dedicated digital team, developing a multichannel marketing strategy encompassing D2C, Amazon, and private sales channels.
Spearheaded the digitalization of retail and B2B channels, integrating major accounts into a cohesive digital ecosystem.
Madrid, Spain
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Summary
Managed Spanish operations, growing sales by 250% and achieving profitability for Flocktory's subsidiary.
Highlights
Grew sales by an exceptional 250% and achieved full profitability for the Spanish subsidiary within a 13-month period.
Acquired and managed major accounts, including DIA.es, Casadellibro.com, RealMadrid.com, Iberia.es, Worten.es, and ONCE.es.
Madrid, Spain
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Summary
Directed eCommerce and digital marketing, managing 14M transactions and launching new digital platforms for Telepizza.
Highlights
Managed 14 million transactions, generating €74M in sales through digital channels.
Increased digital penetration from 22% to 38%, significantly expanding online customer engagement.
Achieved a Cost Per Acquisition (CPA) below €1 and a 32x ROI on performance and programmatic advertising strategies.
Led the product team in developing and launching a new mobile app and advanced digital platforms to enhance user experience.
Madrid, Spain
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Summary
Co-founded Incuentra, securing €2.5M in investment, leading product creation, acquiring 6,000+ clients, and achieving a profitable company sale.
Highlights
Co-founded and scaled a lead generation startup, securing over €2.5M in investment capital.
Directed comprehensive product creation from concept to launch, successfully acquiring over 6,000 clients.
Achieved a profitable sale of the company, demonstrating strong entrepreneurial and business development acumen.
Madrid, Spain
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Summary
Directed product and marketing initiatives, creating Coca-Cola Spain's first non-beverage brand and an award-winning ROI measurement tool.
Highlights
Spearheaded the creation of Coca-Cola Spain's inaugural non-beverage brand and developed its global digital strategy.
Developed an innovative ROI measurement tool that received an award at eMetrics Madrid 2009, enhancing data-driven marketing capabilities.
Madrid, Spain
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Summary
As the first PayPal Spain employee, drove significant user base growth and led key local and European projects for eBay and Ibazar.
Highlights
Pioneered PayPal's entry into Spain as the first employee, growing the user base from 100,000 to 1 million within one year.
Led critical local and European projects for eBay.es and Ibazar.es, contributing to regional market expansion and product adoption.
Languages
English
Fluent
Spanish
Native
French
Conversational
Skills
Digital Strategy & Leadership
Digital strategy, Marketing leadership, Digital business creation, Business transformation, Strategic planning, Innovation, Team leadership.
Growth & Marketing
Growth marketing, B2C strategy, B2B strategy, eCommerce, Marketplaces, D2C, Demand generation, Marketing automation, Advanced analytics, AI applied to marketing, Multichannel campaigns, SEO.
Business & Technology Integration
Business intelligence, Digital product management, Shopify, CRM, ERP, PIM, DAM, Headless eCommerce.
