DAVID BUCHANAN
Content and Digital Marketing Leader
Depew, US.About
Highly accomplished Content and Digital Marketing Leader with over 15 years of experience driving brand visibility, engagement, and business growth through strategic content creation, SEO optimization, and social media management. Proven ability to lead cross-functional teams, develop high-conversion campaigns, and leverage data to achieve measurable results across diverse industries including e-commerce, media, and sports.
Work
KegWorks
|Content & Social Media Manager
→
Summary
Led comprehensive content and social media strategies to enhance online presence and drive engagement for a leading e-commerce and retail brand.
Highlights
Drove SEO strategy and implementation across product listings, blog posts, and landing pages, significantly increasing organic visibility and search rankings through keyword research, metadata enhancement, and internal linking.
Authored and edited high-conversion content for blog articles, email campaigns, and diverse marketing collateral, enhancing customer engagement and supporting key sales initiatives.
Managed and executed comprehensive monthly social media and content calendars, consistently aligning brand voice with sales objectives across multiple platforms.
Collaborated cross-functionally with design and product teams to develop and launch targeted digital campaigns, effectively driving engagement and conversions for both e-commerce and retail audiences.
Lancaster National Speedway & Dragway
|Media Relations Manager
→
Summary
Directed media relations, public relations, and content production for a prominent national speedway and dragway.
Highlights
Generated comprehensive press releases and results stories, securing widespread media distribution across speedway websites and key trade publications.
Developed strategic media advisories and compelling pitch ideas, successfully securing significant media coverage in various outlets.
Served as the official announcer for the stock car racing program, enhancing fan experience and event atmosphere for thousands of attendees.
Tent and Table
|Digital Marketing Media Coordinator
→
Summary
Coordinated digital marketing efforts, optimizing e-commerce content and managing social media presence to improve brand visibility and customer engagement.
Highlights
Enhanced organic visibility and search engine ranking by optimizing e-commerce product pages with keyword-rich content, meta descriptions, and alt tags.
Developed compelling digital content across blogs, social media, and email blasts, successfully supporting seasonal and product-focused marketing campaigns.
Cultivated and maintained brand presence on Facebook and Twitter, strategically aligning content to achieve customer engagement goals.
WGR Sportsradio 550-AM
|Producer & Host
→
Summary
Produced and hosted sports radio broadcasts, contributing to content development and online presence for a major sports radio station.
Highlights
Produced live network broadcasts for Buffalo Sabres games, ensuring seamless delivery and high-quality audio content for a wide audience.
Created engaging digital content for the station website, contributing to online audience growth and enhancing listener interaction.
Dave & Adam's Card World
|Digital Content Editor
→
Summary
Managed and created digital content for a leading internet retailer, focusing on product reviews, catalog descriptions, and social media engagement.
Highlights
Authored engaging blogs and product reviews for a leading internet retailer's website, driving content strategy for trading cards and sports collectibles.
Managed and updated an extensive online product catalog, ensuring accuracy and appeal through meticulous product descriptions.
Maintained active social media presence on Twitter and Facebook, fostering community engagement and enhancing brand visibility.
Education
Medaille College
→
Bachelor of Science
Media Communications
Grade: 3.3/4.0
Courses
Dean's List - Fall 2000
Dean's List - 2002
Skills
Digital Marketing
SEO Optimization, Content Strategy, Social Media Management, Email Marketing, E-commerce Marketing, Campaign Management.
Content Creation & Editing
Copywriting, Content Writing, Technical Writing, Blog Articles, Product Descriptions, Marketing Collateral, Proofreading.
Media Relations & Public Relations
Press Releases, Media Advisories, Pitching, Media Distribution, Publicity.
Broadcast & Live Media
Radio Production, Live Announcing, Sports Broadcasting, Audio Content Production.
Technical Skills
Keyword Research, Metadata Enhancement, Internal Linking, Facebook Business, Twitter Analytics.
Communication & Collaboration
Cross-functional Collaboration, Team Leadership, Stakeholder Management, Verbal Communication, Written Communication.