Deepak Mall

User Experience Designer | Branding Specialist
New Delhi, IN.

About

Multidisciplinary UI/UX and Brand Identity Designer with 3+ years of experience, specializing in crafting human-centered design systems, scalable UI components, and impactful branding strategies. Proven leader in design initiatives for IIT-M incubated startups, driving a 30% increase in engagement for key projects and consistently delivering award-winning digital solutions. Seeking to leverage expertise in product strategy and visual storytelling to create innovative user experiences and elevate brand presence.

Work

Jamsetji Tata Society for Innovation & Entrepreneurship (JITSIE), IIT Madras
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Lead Designer

IIT Madras, Tamil Nadu, India

Summary

Led comprehensive design initiatives for IIT-M incubated startups, focusing on brand identities and digital interfaces to drive measurable engagement and strategic product alignment.

Highlights

Spearheaded design initiatives for IIT-M incubated startups, translating complex concepts into compelling brand identities and intuitive digital interfaces.

Elevated Sangam 2024's visual experience, strategically designing assets that resulted in a 30% increase in user engagement.

Collaborated closely with founders and engineers to integrate user-centric design principles, ensuring product strategy aligned with market needs and user expectations.

Developed scalable UI components and human-centered design systems, enhancing user experience and accelerating development cycles for new ventures.

Vikara - The Voice of Change Foundation
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Designer

Summary

Designed impactful campaign graphics and educational visuals to boost social media engagement and support community empowerment initiatives.

Highlights

Designed engaging campaign graphics that successfully boosted social media engagement by 25%, significantly expanding outreach and brand awareness.

Produced high-quality educational visuals, effectively supporting community empowerment initiatives and enhancing information dissemination for target audiences.

Digitas
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Design Internship

Summary

Contributed to creative campaigns for diverse clients, supporting end-to-end agency workflows from concept development to execution.

Highlights

Assisted the creative team in developing compelling scripts for client campaigns, enhancing narrative coherence and brand messaging.

Coordinated and actively participated in photoshoots, ensuring high-quality brand visuals were captured for various campaigns.

Designed critical graphics and marketing collateral, directly supporting client campaign objectives and brand visibility across multiple channels.

Contributed innovative ideas and provided execution support for creative campaigns, successfully delivering diverse client projects.

Gained comprehensive exposure to agency workflows, client brief interpretation, and end-to-end campaign execution, accelerating professional development in a fast-paced environment.

Delhi Skill & Entrepreneurship University (DSEU)
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Design Internship

Summary

Developed university branding and promotional materials, enhancing institutional identity and outreach efforts.

Highlights

Designed comprehensive university branding guidelines and promotional materials, ensuring consistent visual identity across all platforms and communications.

Education

Delhi Skill & Entrepreneurship University (DSEU)

B.A.

Digital Media & Design

Courses

Graphic Design

UI/UX Design

Branding

Filmmaking

Cinematography

Visual Identity & Digital Storytelling

National-Level Design Competitions & Collaborative Projects

Awards

Caricature Artworks for Sangam 2024

Awarded By

Sangam 2024

Created distinctive caricature artworks for Sangam 2024, which were presented to distinguished guests and awarded to prominent figures of the 21st century, enhancing event prestige.

BrandCraft Season 4 (Branding Hackathon)

Awarded By

BrandCraft

Secured 27th position out of 250+ entries in the BrandCraft Season 4 (Branding Hackathon), demonstrating strong competitive branding skills.

Skills

UX/UI Design

Interface Design, User-Centered Design, Prototyping, UX Research, Wireframing, Design Systems, Accessibility, Human-Centered Design.

Branding & Strategy

Branding, Product Strategy, Campaign Design, Brand Identity, Digital Product Design, Visual Storytelling.

Software & Tools

Figma, Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro.

Projects

Learning Management System (LMS) Platform

Summary

Led the development of a complete Learning Management System (LMS) platform during a hackathon, designed to enhance educational experiences for students and teachers.

Landing Page Design Hackathon (WE2 Design)

Summary

Won the Landing Page Design Hackathon (WE2 Design) by creating an innovative landing page that demonstrated exceptional UX and visual storytelling.