About
Highly accomplished Digital Marketing and Growth Leader with a proven track record of driving significant community expansion, traffic growth, and revenue generation. Expert in performance marketing, SEO, and strategic planning, adept at leveraging data-backed insights to optimize user acquisition and retention. Recognized for leading high-impact campaigns and cultivating strong brand visibility in dynamic marketplace environments.
Work
Unstop (formerly Dare2Compete)
|Manager - Growth & Digital Marketing
Delhi, Delhi, India
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Summary
Led strategic growth and digital marketing initiatives, driving significant community expansion and traffic growth for Unstop.
Highlights
Managed a team of 5 associates, driving 200% community expansion and 250% traffic growth, significantly enhancing brand visibility.
Relaunched the B2B platform with 10+ feature recommendations, achieving top-10 rankings across major commercial keywords and boosting organic lead generation.
Executed performance-driven B2B marketing campaigns and competitor benchmarking, generating 800+ high-quality corporate leads and achieving a 300% increase in recruiter sign-ups within six months.
Improved key SEO metrics, including MT (+130% YoY), ranking keywords (+120% YoY), platform mentions (+140%), and domain authority (+2).
Delivered 140% YoY growth in college events through 200+ partnerships with institutes like SIBM Pune, BITS Goa, IIT Indore, boosting user acquisition and brand visibility.
Unstop (formerly Dare2Compete)
|Senior Associate - Marketing & Communications
Delhi, Delhi, India
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Summary
Spearheaded marketing and communications strategies, leading a team to achieve substantial growth in community and traffic.
Highlights
Led a team of 5 associates, achieving 200% community expansion and 300% traffic growth, significantly improving brand visibility.
Developed an Annual Operations Plan, targeting 300% community growth by creating a bottom-up excel model for category-wise market sizes PAN India.
Boosted organic traffic and SEO metrics, including MT (+900% YoY), ranking keywords (+220% YoY), platform mentions (~190%), and domain authority (+5).
Co-owned promotions for 50+ major campaigns (e.g., Flipkart, Walmart, Accenture, L'Oréal), driving over 2.5 Mn+ registrations and 60 Mn+ impressions.
Integrated MoEngage as a customer engagement platform to increase sign-up rate, average session duration, and user retention by building and optimizing user events.
Finaaz
|Digital Marketing Intern
N/A, N/A, India
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Summary
Implemented digital marketing strategies to enhance online presence and search engine performance.
Highlights
Increased social media reach by 180% through strategic content generation and social campaigns.
Managed the WordPress backend of the company's E-Commerce website and performed data analysis of promotion channels using Google Analytics & Google Search Console.
Worked on Off-Page & On-Page SEO, including link building, keyword research, and competitor analysis to boost the website's SERP, DA, and user experience.
DataFusion Solutions Pvt. Ltd.
|Search Engine Optimization Intern
N/A, N/A, India
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Summary
Optimized website performance and content strategy to improve search engine rankings and lead generation.
Highlights
Managed WordPress backends for 2 websites (Datafusionsol & B2Bturbo), performing data analysis through Google Analytics & Google Search Console.
Developed link building strategies and executed Off-Page SEO, including keyword research and competitor analysis to boost website SERP and DA.
Collaborated with writers to implement content strategy for both websites, increasing Search Engine Ranking for important business keywords.
Owned Brand Mention strategies across guest posting & blogging websites, increasing total outreach by 140% and generating new leads & customers.
B.R.I.C.S. International Forum
|Media Intern
N/A, N/A, India
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Summary
Covered a significant international conference, documenting participation from diverse global delegates.
Highlights
Covered the 3rd Vision for Future conference organized by B.R.I.C.S., which saw participation of 100+ delegates from 10+ countries including Russia, England, and China.
Unstop (formerly Dare2Compete)
|Associate - Digital Marketing
Delhi, Delhi, India
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Summary
Built and expanded digital marketing channels, driving incremental growth and enhancing the company's marketing ecosystem.
Highlights
Built Affiliate Network channel from scratch, driving incremental growth and expanding the company's marketing ecosystem.
Scaled Instagram presence, increasing follower count by 400% and boosting average engagement by 1500%, significantly amplifying brand visibility.
Co-owned promotions for 20+ major accounts (e.g., Aditya Birla Group, Reliance), driving over 500K+ registrations and 15 Mn+ impressions.
Managed email and performance ad campaigns, improving key metrics like CPA, CTR, and open rates.
Maximized the impact of Unstop's Shark Tank India feature, leading to a record 83 national media coverages including ET, Zee News, TOI, Jagran, at $0 cost.
Volunteer
Effulgence - The Photography Society, Sri Venkateswara College
|Executive
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Summary
Led a large team to organize significant events and skill development programs, enhancing student engagement.
Highlights
Led a team of 40+ members to organize 5 flagship events for 100+ schools across the country, achieving an 80% YoY increase in average footfall.
Organized the yearly photography exhibition at Nexus, the annual cultural fest of SVC, and spearheaded 2 photography skill development projects and 10+ webinars.
Umeed - NGO
|Education Volunteer
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Summary
Provided educational support to underprivileged children and contributed to fundraising initiatives for community development.
Highlights
Taught groups of underprivileged children in slum areas of Delhi.
Contributed to fundraising campaigns by collecting revenue for the development of the NGO.
Education
Sri Venkateswara College, University of Delhi
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Bachelor of Science (Hons)
Electronic Science
Grade: 8 CGPA
Mount Abu Public School, Delhi
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Class XII
C.B.S.E.
Grade: 93.67%
Mount Abu Public School, Delhi
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Class X
C.B.S.E.
Grade: 10 CGPA
Awards
Rookie of the Year Award
Awarded By
CEO, Unstop
Recognized by the CEO for exceptional work excellence within the first six months of employment.
Multiple Filmmaking & Photography Competition Awards
Awarded By
IIT Kanpur, LSR, and other colleges
Won over 10 top positions in various filmmaking and photography competitions across prestigious institutions.
Top Academic Performer (Class X & XII)
Awarded By
C.B.S.E. / Mount Abu Public School
Secured 1st position in Class X and ranked among the top 1% in the science stream in Class XII.
Languages
English
Hindi
Skills
Technical
Google Analytics, Performance Marketing, Google/Instagram/Facebook/Meta/LinkedIn/Snapchat Ads, SEO (On-Page & Off-Page), Content Strategy, Data Analysis, Social Media Marketing, CRM Tools, Email Marketing, Campaign Management, A/B Testing, Marketing Automation, Affiliate Marketing.
Tools
Google Search Console, Looker Studio, MoEngage, Netcore, Sendy, Semrush, Ahref, Moz.
Industry
Customer Acquisition, Brand Awareness, Team Leadership, Market Research, Vendor Management, Communication, Strategic Planning, Budget Management.