Deepak Mall

User Experience Designer | Branding Specialist
New Delhi, IN.

About

Multidisciplinary designer with 3+ years of experience in brand identity, UI/UX, and digital product design, specializing in human-centered design systems and scalable UI components. Proven ability to lead design initiatives, mentor emerging talent, and drive measurable engagement growth, demonstrated by a 30% increase in visual experience engagement. Adept at transforming complex concepts into impactful digital experiences and branding strategies for startups and established organizations, seeking roles that leverage expertise in product strategy and user-centric design.

Work

Jamsetji Tata Society for Innovation & Entrepreneurship (JITSIE), IIT Madras
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Lead Designer

Chennai, Tamil Nadu, India

Summary

Led comprehensive design initiatives for IIT-M incubated startups, focusing on brand identities and digital interfaces to enhance user experience and product strategy.

Highlights

Directed design initiatives for IIT-M incubated startups, establishing strong brand identities and intuitive digital interfaces to accelerate market entry.

Spearheaded the visual experience design for Sangam 2024, successfully increasing user engagement by 30% through strategic UI/UX enhancements.

Collaborated cross-functionally with founders and engineering teams to integrate user-centric design principles, ensuring product strategy alignment and enhanced user satisfaction.

Vikara - The Voice of Change Foundation
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Designer

New Delhi, Delhi, India

Summary

Created impactful campaign graphics and educational visuals to boost social media engagement and support community empowerment initiatives.

Highlights

Designed compelling campaign graphics that successfully boosted social media engagement by 25%, significantly expanding reach and interaction for key initiatives.

Developed and produced a series of educational visuals, effectively communicating complex concepts to support and empower community initiatives.

Digitas
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Design Internship

New Delhi, Delhi, India

Summary

Supported creative teams in developing and executing client campaigns, producing marketing collaterals, and gaining exposure to agency workflows.

Highlights

Contributed to the development of client campaign scripts, translating strategic briefs into compelling visual narratives.

Coordinated and actively participated in photoshoots, ensuring high-quality brand visuals for diverse client marketing initiatives.

Designed and delivered essential graphics and marketing collaterals for multiple client campaigns, enhancing brand presence and messaging.

Provided ideation and execution support for creative campaigns across multiple brands, contributing to successful campaign launches and market impact.

Delhi Skill & Entrepreneurship University (DSEU)
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Design Internship

New Delhi, Delhi, India

Summary

Developed university branding and promotional materials, contributing to institutional identity and outreach efforts.

Highlights

Developed comprehensive university branding guidelines and promotional materials, enhancing institutional identity and public perception.

Contributed to various design projects, creating visual assets that supported DSEU's outreach and engagement strategies.

Education

Delhi Skill & Entrepreneurship University (DSEU)
New Delhi, Delhi, India

B.A.

Digital Media & Design

Courses

Graphic Design

UI/UX

Branding

Filmmaking

Cinematography

Awards

Recognition for Caricature Artworks at Sangam 2024

Awarded By

Sangam 2024 Organizers

Recognized for creating impactful caricature artworks that were presented to distinguished guests and awarded to prominent figures during the Sangam 2024 event.

Top 10% Finisher, BrandCraft Season 4 (Branding Hackathon)

Awarded By

BrandCraft

Achieved 27th position out of 250+ competitive entries in the BrandCraft Season 4 Branding Hackathon, demonstrating strong branding strategy and execution skills.

Languages

English

Skills

Design Tools

Figma, Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro.

UX/UI Design

Interface Design, User-Centered Design, Prototyping, UX Research, Design Systems, Wireframing, Accessibility.

Branding & Strategy

Branding, Product Strategy, Campaign Design.

Projects

Learning Management System (LMS) Platform

Summary

Led the development of a complete Learning Management System (LMS) platform for students and teachers, enhancing educational accessibility and engagement.

Landing Page Design Hackathon (WE2 Design)

Summary

Developed an innovative landing page design focusing on exceptional UX and visual storytelling during the WE2 Design hackathon.