Donn Enrique Moreno

About

Work

Malayan Colleges Laguna
|

Faculty Member

Philippines

Education

San Beda University
Philippines

Doctor of Business Administration

University of the City of Manila
Philippines

Master's in Business Administration

University of the City of Manila
Philippines

Bachelor of Science in Entrepreneurship

Publications

Mobile Accounting Information Systems Adoption of Micro Businesses in Laguna, Philippines: Integration of TAM and TOE Approach

Summary

conference-paper

The Mediating Role of Learners' Satisfaction on Attitude Towards E-Learning Environment and Students' Intent to Stay

Summary

conference-paper

The Role of Purchase Behavior in Consumers' Intent to Revisit and Recommend Coffee Shops in Manila: A Mediation Analysis

Published by

Journal of Business and Management Studies

Summary

journal-article

College Students’ Preference in Technology-Enhanced Learning Modalities: A Two-Stage Cluster Analysis for Enhanced Instructional Design Strategies

Published by

International Journal of Information and Education Technology

Summary

journal-article

System Quality and Micro Food Businesses' Acceptance of the Cloud-based Point of Sale System for Inventory Management

Summary

conference-paper

The Mediating Role of Digital Orientation on Small Business Adoption of Accounting Information Systems: The Case of Small Businesses in Selected Cities in Laguna, Philippines

Summary

conference-paper

The Mediating Role of Information Sharing in Cloud Computing on Supply Chain Management and Financial Performance: The Case of Manufacturing Companies in Selected Areas of Laguna

Summary

conference-paper

The Role of Financial Information Quality on MSMEs' Performance in using E-Commerce Platforms: The Mediating Role of User Satisfaction

Summary

conference-paper

Do you trust the influencer behind short-form video contents? The Impact of Influencer Credibility and Content Value on Consumers' Purchase Decision

Summary

conference-paper

The Impact of Mobile-Commerce Application Characteristics on Customer's Perceived Experience and Spending Habits in the Philippines

Summary

conference-paper

Penetrating through Distractions: Analyzing the Function of Storytelling Advertisements in Attracting the Focus of Gen Z Customers

Published by

Journal of Business and Management Studies

Summary

journal-article

The Mediating Effect of Replenishment Decisions on Cloud-Based Inventory Management and Record Keeping Performance: Evidence from Micro Businesses in Laguna, Philippines

Summary

conference-paper

The Role of SVoD Service Attributes in Building Customer Loyalty: A Study of Repurchase Behavior in the Philippines

Published by

Journal of Business and Management Studies

Summary

journal-article

A Study on the Post Pandemic Marketing Mix Responses of Micro Food Businesses in Laguna, Philippines

Published by

Journal of Business and Management Studies

Summary

journal-article

The Mediating Effect of Online Trust on the Relationship of Consumer Engagement to Purchase Intention of Gen Z: The Case of TikTok Shop Cues

Published by

7th International Conference on Business and Information Management, ICBIM 2023

Summary

conference-paper

The Role of Loan-Related Risk Appetite in the Relationship between Financial Risk Considerations and MSME Growth Decision: A Mediation Analysis

Published by

Journal of Risk and Financial Management

Summary

journal-article

The Role of Loan-Related Risk Appetite in the Relationship between Financial Risk Considerations and MSME Growth Decision: A Mediation Analysis

Published by

Journal of Risk and Financial Management

Summary

journal-article

The Role of Loan-Related Risk Appetite in the Relationship between Financial Risk Considerations and MSME Growth Decision: A Mediation Analysis

Published by

Journal of Risk and Financial Management

Summary

journal-article

The Impact of COVID-19 Pandemic on Consumer Usage Intention of Electronic Wallets in the Philippines

Published by

Journal of Business and Management Studies

Summary

journal-article

Atmospheric Cues Roles: Customer’s Online Trust, Perceived Enjoyment, and Impulse Buying Behavior

Published by

Open Journal of Business and Management

Summary

journal-article

The Impact of Entrepreneurial Characteristics on the Business Resiliency of Micro, Small and Medium Enterprises in the Philippines

Published by

International Journal of Management studies and Social Science Research

Summary

journal-article