Stablecoin-backed loans for African users
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Summary
Led the design of a comprehensive Web3 platform facilitating stablecoin and fiat currency management, seamless transactions, payments, remittances, and asset swaps for African users.
Ebube Mike-Nzeagwu
Digital Product Designer
Lafayette, US.About
Results-driven Digital Product Designer with 5+ years of experience leading the end-to-end development and launch of innovative digital products from concept to market (0 to 1). Expert in leveraging user research, intuitive UI/UX design, and cross-functional collaboration to drive significant business growth, evidenced by a 40% increase in funding, 15% retention rate boosts, and 5-figure revenue generation.
Work
Finna Protocol
|Product Designer
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Summary
Spearheaded product design initiatives for a stablecoin-backed loan feature, significantly enhancing user retention, securing substantial funding, and boosting customer satisfaction.
Highlights
Elevated active user retention by 15% through strategic market research and competitor analysis, directly informing critical feature prioritization decisions.
Secured a 40% increase in grant funding from key organizations like Circle and Celo by crafting visually compelling pitch decks that articulated a clear product vision and value proposition.
Improved customer satisfaction scores by 60% within three months of implementation for the stablecoin-backed loan feature, following in-depth user research, interviews, surveys, and usability testing.
Powerlabs Tech
|Product Designer
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Summary
Drove the design and successful launch of core product offerings for business, enterprise, and retail users, establishing foundational design systems and user-centric strategies.
Highlights
Collaborated closely with the CEO and hardware engineers to define and design the v2 of the company's MVP, specifically tailored for business and enterprise users, establishing it as the core product offering.
Led the end-to-end design and launch of the initial MVP for retail users within a challenging 6-month timeframe, working in direct partnership with the hardware development team.
Developed and implemented a unique design system, based on IBM Carbon, to streamline product development, ensuring design consistency and enabling rapid feature delivery in collaboration with developers.
Conducted comprehensive user research, meticulously documenting key findings, and effectively communicating insights to the entire team, facilitating cross-functional alignment on product strategy and direction.
Busha Digital
|Product Designer
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Summary
Played a pivotal role in designing and optimizing digital products across multiple platforms, driving significant reductions in development time and achieving substantial business and customer growth.
Highlights
Developed a multi-platform design system that significantly reduced development time across various product suites, enhancing efficiency and consistency.
Led the design and implementation of an internal admin tool, streamlining management of key features, user transactions, and addresses for key stakeholders.
Designed and launched a successful B2B product, enabling over 100 businesses to efficiently collect payments from customers.
Created a digital asset savings feature that generated over 5-figure revenue on its launch day, demonstrating a deep understanding of user needs and business objectives.
Enhanced customer experience and product offerings through extensive user research and stakeholder interviews, leading to a 10% increase in conversion rates and 15% customer base growth.
Education
University of Benin
Benin City, Nigeria
B.Eng
Mechanical Engineering
Tekedia Institute
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Mini MBA
Business Execution and Growth
Courses
Innovation, Growth and Mission of Firms
AI in Business Applications
Investing & Fundraising
Mastering The Art of Sales Excellence
Awards
Product Employee of the Year
Awarded By
Busha
Awarded for exceptional contributions to product innovation and business growth during tenure at Busha Digital, recognizing outstanding performance and leadership in product design and development.
Languages
English
Skills
Visual Design & Prototyping
Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects), Protopie, Origami Studio, Rive, Spline, Wireframing, Mockups.
User Research & Strategy
User Interviews, Usability Testing, Surveys, A/B Testing, User Flow Mapping, Market Research, Competitor Analysis, Pain Point Identification, Customer Journey Mapping.
No-Code Development
Webflow, Framer, Rapid Prototyping.
Product Development & Management
Interaction Design, Information Architecture, UX Writing, Design Systems, Product Strategy, Concept-to-Market (0 to 1), MVP Development, Cross-functional Collaboration, Stakeholder Management, Agile Methodologies.
Technical Skills
HTML, CSS, Javascript, Web3 Technologies, AI/ML Product Integration.
Business & Growth
Business Growth, Customer Satisfaction, Revenue Generation, Grant Acquisition, Conversion Rate Optimization, Fintech Solutions, B2B Product Design, Enterprise Solutions.
Projects
Pai - AI-Powered Energy Optimization Platform
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Summary
Designed an AI-driven platform for B2B/Enterprise clients to optimize energy consumption and procurement, leveraging advanced data analytics and real-time pattern recognition.