About
A dynamic Creative Strategist with over 5 years of experience in communications and marketing, specializing in developing cohesive brand identities and actionable strategies for e-commerce and early-stage companies. Expertly translates complex ideas into clear messaging and high-impact campaigns across diverse sectors, including telecommunications, manufacturing, government, and real estate. Proven ability to drive public engagement, optimize digital presence, and deliver measurable results through strategic content creation and robust project management.
Work
Manitoba Government
|Digital Marketing Specialist
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Summary
Spearheaded comprehensive social media campaigns and digital marketing initiatives to significantly increase brand visibility and engagement for government properties.
Highlights
Led comprehensive social media campaigns tailored to specific audiences, increasing profile visits by 127%.
Analyzed digital marketing performance, delivering data-driven insights and actionable recommendations to optimize campaign results.
Produced compelling visual content, including drone photography and videography, to enhance Thorwin Properties' digital presence and elevate brand storytelling.
Manitoba Government
|Junior Communications Strategist
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Summary
Developed and executed strategic communication plans to enhance public awareness and stakeholder engagement for critical government initiatives.
Highlights
Increased public awareness for Emergency Preparedness Week 2024 by crafting strategic multi-channel communications, including targeted emails and social media posts.
Orchestrated public outreach initiatives, engaging diverse stakeholders in emergency drills and workshops to foster community preparedness and collaboration.
Contributed to a successful website relaunch by producing written content and visual assets (infographics, banners), driving increased site traffic and user engagement.
Managed multiple concurrent projects using a structured project management framework, ensuring timely delivery, optimal resource allocation, and high stakeholder satisfaction.
Red River College Polytech
|Marketing Student Intern
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Summary
Supported college visibility and prospect management through event coordination and data administration, enhancing institutional outreach.
Highlights
Coordinated the Open Doors 2024 event, attracting over 4,000 visitors and managing 47 ambassadors, significantly enhancing college visibility and engagement.
Managed prospect data within the CRM system, ensuring accuracy and confidentiality to facilitate effective future communications and outreach campaigns.
Supported recruitment KPI achievement by analyzing feedback and managing inquiries, directly contributing to marketing team objectives.
Provided comprehensive support to campus tour guests, professionally responding to inquiries and providing essential follow-up information.
Corporacion Aceros Arequipa
|Internal Communication and Culture Assistant
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Summary
Developed and executed internal communication strategies to foster organizational alignment, enhance employee satisfaction, and promote company culture.
Highlights
Planned and executed two annual internal communications strategies across internal channels, website, and social media for company and regional offices.
Contributed to an 89% workforce satisfaction rate and supported Great Place to Work Certification through impactful internal communication campaigns.
Produced and distributed 7 volumes of the company magazine, showcasing departmental achievements and enhancing internal communication across the organization.
Organized and promoted six strategic live events featuring senior executives, fostering significant organizational alignment and employee engagement.
Telefonica
|Communications Intern
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Summary
Supported digital transformation initiatives and enhanced employee engagement through strategic communication and content development.
Highlights
Developed and executed a communication plan for the Digital Transformation Department, effectively promoting digital initiatives and their benefits.
Produced and edited 6 videos, effectively highlighting key challenges and benefits of departmental solutions to enhance internal understanding.
Enhanced employee engagement by implementing a corporate social media strategy on Workplace from Meta, fostering greater internal connection.
Ensured high-quality content across presentations and reports through meticulous proofreading and editing, maintaining strict adherence to brand standards.
Volunteer
Red River College Polytech
|Open Doors Ambassador
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Summary
Served as a key ambassador for the Open Doors event, providing comprehensive information and support to prospective students.
Highlights
Led engaging campus tours for prospective students, significantly enhancing their understanding of college programs and facilities.
YMCA Latin America & Caribbean
|Young Leader Volunteer
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Summary
Contributed to community development through educational and creative workshops, focusing on social inclusion and mentorship.
Highlights
Facilitated a 5-week photography workshop for the transgender community, fostering communication and active listening skills.
Supported a social program aimed at eradicating child labor, leading educational activities and providing impactful mentorship to participants.
Education
Red River College Polytech
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Post-Graduate Diploma
Business Management
Lima University
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Bachelor of Arts
Communication
Korea University
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International Exchange
Liberal Arts
Languages
English
Spanish
Skills
Marketing & Brand Strategy
Brand Strategy, Marketing Strategy, Messaging, Digital Marketing, Campaign Management, Market Research, SEO/SEM.
Communications & Content Creation
Strategic Communications, Internal Communications, Public Relations, Content Strategy, Copywriting, Visual Storytelling, Drone Photography, Videography, Infographics, Graphic Design, Proofreading, Editing.
Project Management & Operations
Project Management, Event Coordination, Stakeholder Management, Data Analysis, CRM Systems, Resource Allocation, Performance Optimization.
Software & Tools
Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Adobe Premiere Pro, Adobe After Effects.