ERIC LOEFFLER

Provided expert marketing consultation to a U.S. Department of Health and Human Services' (SAMHSA) suicide prevention task force, influencing national public health strategies.

Directed comprehensive marketing communications strategies for multiple clients, enhancing brand visibility and engagement across various product categories.

Managed end-to-end creative efforts, from concept to execution, ensuring alignment with client objectives and market trends.

Developed and executed comprehensive marketing communications strategies to establish brand presence for a nascent electronic medical record start-up.

Authored and secured funding grants, providing essential capital for early-stage development and operational expansion.

Positioned the company for market entry through strategic messaging and targeted outreach to key stakeholders.

Led highly successful turnkey limited-time promotions for over 2,500 Subway® restaurants, significantly outperforming national system-wide averages in unit volumes and customer counts.

Managed a 30-person team, including strategic, creative, production, and account service professionals, fostering a collaborative environment that delivered consistent results.

Spearheaded creative development and direction, producing award-winning campaigns recognized with a Silver Microphone, Telly Award, Vision Award, Grand Award (Print Solutions Magazine), and American Graphic Design Award.

Developed comprehensive social media messaging for the World Suicide Prevention Day initiative, generating 5.3 million Facebook impressions in one week and extensive New York City area visibility.

Directed project management for digital, print, broadcast, and training video productions, overseeing budgets and ensuring timely, high-quality delivery.

Improved agency workflow and departmental job trafficking through change management initiatives, resulting in increased revenue and operational efficiency.

Served on the senior leadership team, ensuring cross-functional collaboration on marketing initiatives and aligning departmental priorities with operational impacts.

Managed vendor relations, overseeing the selection and ongoing development of external contractors and freelancers to optimize project delivery and cost-effectiveness.

Increased passenger revenue by 4% in 1993 and reversed a five-year trend by growing annual system ridership by 5% between 1990 and 1993.

Boosted sales of prepaid fare options by 45% within a one-year period through targeted marketing initiatives.

Supervised, hired, trained, and disciplined a nine-person union-represented customer service and retail staff, ensuring high-quality public interaction.

Developed communications budgets and annual marketing plans, strategically allocating media buys to achieve organizational and departmental goals.

Coordinated upper-management media interviews and acted as a spokesperson for newspaper, TV, and radio, enhancing public perception and media relations.

Served as senior copywriter for print, radio, TV, and newsletter platforms, and performed as voice talent for broadcast commercials, maintaining consistent brand messaging.

Achieved number one market ratings for all three stations during tenure, demonstrating effective marketing and promotional strategies.

Developed and presented compelling sales promotion opportunities to staff, clients, and advertising agencies, driving revenue growth.

Strategically negotiated media buying rates and developed creative for television, print, outdoor, transit, and direct mail advertising, optimizing campaign reach and cost-efficiency.

Initiated and managed cause marketing partnerships with local non-profits, creating mutually beneficial opportunities that enhanced community engagement and brand reputation.