Eva Kumpen

Design Lead, Art Director & Designer

8400, Ostend, Belgium.

AANGESPOELD® Branding Studio Behance portfolio

About

Design Lead and Art Director with over a decade of experience in concept development, brand building, and graphic design for leading agencies and startups. Proven ability to craft impactful above-the-line and through-the-line campaigns that significantly enhance brand visibility, drive engagement, and deliver measurable results across diverse industries.

Work

FREELANCE AD + FOUNDER AANGESPOELD®

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Independent Art Director + Brand Designer

Brussels, Brussels, Belgium

Oct 2017→ Present

Summary

Leading comprehensive concept development, art direction, and graphic design for diverse clients. Enhancing brand presence and campaign effectiveness. Also owner of Branding Studio AANGESPOELD®.

Highlights

(2023 & 2024) Lead Art Director and co-creative director for global Nespresso Studios. Guiding a team of Art Directors, Digital / Integrated Designers & Copywriters. Client facing presentations on creative and business opportunities.

(2021 - 2025) Executing impactful below-the-line campaigns for clients like Nespresso and Robeco Asset Management, ensuring consistent brand messaging across all touchpoints.

(2017 - 2025) Driving successful above-the-line campaigns for major brands including Ford, Vans, Nespresso and IKEA, significantly boosting brand visibility and market reach.

(2017 - 2025) Collaborating with top-tier agencies such as Ogilvy Brussels, GOOD, Skinn Bruges, Havas Leuven, and Emakina Amsterdam, expanding creative capabilities and industry network.

(2017 - 2025) Providing strategic brand building and graphic design expertise across multiple sectors, delivering tailored solutions that met client objectives.

Emakina

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Art Director & Design Lead

Amsterdam, Netherlands

May 2021→ Jan 2022

Freelance

Summary

Working on a 9 month sprint in order to rebrand the website of global asset manager ROBECO. ————— Creating a new set brand proposition, setting up an extensive brand guide, guiding & working with a team of skilled designers, whilst remaining in close contact with Robeco's marketing team.

SKINN Branding

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Brand Designer

Bruges, Belgium

Dec 2018→ Nov 2019

Part-time

Summary

Responsible for Brand concepts, Brand Development & Identity

Hit The Moon

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Creative Director + Art Director

Ghent, East Flanders, Belgium

May 2016→ Oct 2017

Summary

Spearheaded creative direction and art direction for a rapidly growing startup, building its brand and executing integrated campaigns.

Highlights

Joined a startup as part of a 6-person core team, establishing foundational creative processes and brand identity.

Developed and executed through-the-line campaigns for key clients including X2O, Overstock and Partena, driving significant brand engagement and market reach.

Directed and designed visual assets for Mitra, Overstock Garden, and Balmani, ensuring cohesive brand representation across all platforms.

Leo Burnett

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Creative, AD + Designer

Toronto, Ontario, Canada

Oct 2014→ Jan 2016

Summary

Developed and designed above-the-line campaigns for a portfolio of international and national brands.

Highlights

Created high-impact above-the-line campaigns for major clients such as IKEA, P&G, Bell, and TD Bank, enhancing brand recognition and market presence.

Provided art direction and design for diverse campaigns, including Cracker Barrel and Kellogg's, ensuring visual consistency and creative excellence.

Happiness

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Creative, AD + Designer

Brussels, Brussels, Belgium

Oct 2012→ Jul 2013

Summary

Designed and directed creative campaigns for prominent brands, enhancing their market presence and consumer engagement.

Highlights

Developed and launched above-the-line campaigns for leading brands including Nivea, Schweppes, and Toyota, contributing to increased brand visibility.

Provided art direction and design for targeted campaigns for Pimkie, BKCP bank, and Bombay Sapphire, ensuring brand consistency and creative impact.

The Crew

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Creative, AD

Brussels, Brussels, Belgium

Aug 2012→ Oct 2012

Summary

Generated comprehensive on and offline concepts for diverse communication initiatives.

Highlights

Developed integrated on-and-offline concepts that supported The Crew Communications' diverse client portfolio, enhancing campaign reach.

Contributed to the creative development of strategic communication plans, ensuring alignment with client objectives and brand guidelines.

TBWA

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Intern Creative, AD

Brussels, Brussels, Belgium

Sep 2010→ Dec 2010

Summary

Contributed to creative campaigns for major brands within a dynamic agency environment.

Highlights

Supported the creative team in developing campaigns for high-profile clients such as McDonald's, Maes, Bpost, and KBC Bank.

Gained foundational experience in advertising and art direction, contributing to concept development and visual execution for client projects.

Projects

Kipling Campaign ——FOLLOW YOUR MONKEY

Freelance AD & Design Lead

Apr 2025→ Aug 2025

Summary

Absolute beautiful monkey business & fun visuals for a new Kipling brand campaign. — Collab with GOOD & Wenneker Amsterdam.

Edgard & Cooper — "OUR MOUTHS ARE FULL" TVCs

Freelance AD & Design Lead

Feb 2025→ Jun 2025

Summary

Honoured to have been a part of this super fun series of TVCs. Thanks to a very skilled team (GOOD, The Disobedient, Czar & Another Duo)

Nespresso Studios global

Freelance Co-creative Lead

Jun 2023→ Nov 2024

Summary

Wrapped up project with Nespresso Global and Ogilvy Brussels. —————————— Involved as a lead Art Director during the launch of the first global Nespresso Content Studio in 2023, to becoming a co-creative director to a team of talented creatives, one year later.

PAYCONIQ —— WORLD OF BEEP (BRANDING)

Freelance Art Director

Jan 2022→ Sep 2022

Summary

The World of Beep turns Payconiq by Bancontact into a brand that shines everywhere it appears. A bold colour palette of yellow and magenta ties every touchpoint together with energy and consistency. The result: a playful, professional identity that belongs to the Beep-universe.

Education

LUCA Arts

Brussels, Brussels, Belgium

Oct 2008→ Jun 2012

Master & Bachelor Advertising & Graphic Design Grade:

Politecnico

Milan, Lombardy, Italy

Sep 2010→ Feb 2011

Erasmus Exchange Communication Design Grade:

Ecole Condé

Paris, Île-de-France, France

Oct 2007→ Jun 2008

Foundation Year Applied Arts Grade:

Virga-Jesse College

Hasselt, Limburg, Belgium

Sep 2001→ Jun 2007

Graduate Latin, Modern Languages Grade:

Awards

Bronze Effie

Dec 2022

Effie Awards

Behavioral campaign "World of Beep" for Payconiq by Bancontact. In collaboration with Boondoggle Havas Leuven.

ADC Portfolio Night All-Star

Jun 2014

ADC Portfolio Night Toronto

Recognized as the 'All-Star' for presenting the best portfolio at Portfolio Night Toronto 2014, showcasing exceptional creative talent and potential.

Publications

Insider's story on Cybersecurity

Eva Kumpen & Alex Hardouin — on behalf of Ogilvy Brussels.

Sep 2023

For FPS Economy, A completely new visual concept and branding was created, tackling SMEs’ optimism bias around cybersecurity. Instead of fear, we used humour and reverse psychology — with “hackers” trying (and failing) to hide our tips. The article shows how this approach reached 1.5M+ people and got Belgian entrepreneurs to take action.

Business Magazine Trends Campaign Pub

Trends Business Magazine

Oct 2020

Creation of the 'Change The Game' label and advertising campaign, establishing a new section within the magazine and a visual branding foundation for sustainable entrepreneurs.

Local Newspaper Nieuwsblad Article

Nieuwsblad

Feb 2017

Contributed creative support for the annual road cycling race 'Kuurne Brussel Kuurne', enhancing its public visibility and engagement.

Marketing Magazine Canada Feature

Marketing Magazine Canada

Jun 2015

Provided creative support for LGBT rights initiatives, collaborating with TD Bank and Bikeshare Toronto to promote inclusivity and community engagement.

Languages

Dutch

English

French

Skills

Creative & Design

Concept Development, Art Direction, Graphic Design, Brand Building, Visual Communication, Digital Design, Interactive Light Installation.

Campaign Management

Above-the-Line Campaigns, Below-the-Line Campaigns, Through-the-Line Campaigns, Multichannel Marketing, Advertising Strategy, Campaign Execution.

Agency & Client Relations

Client Management, Agency Collaboration, Cross-functional Team Leadership, Stakeholder Engagement.

Software & Tools

Adobe Creative Suite, Design Software, Project Management Tools.