Felix Ayoola

Collaborated closely with clients and senior directors to translate complex brand goals into visually compelling narratives across brand assets, websites, and print media.

Infused strategic intent into every project touchpoint, enhancing brand presence and engagement while ensuring alignment with overarching business objectives.

Led end-to-end design and development of Webflow solutions, integrating brand, product, and web design principles to deliver cohesive digital experiences.

Delivered comprehensive design and development solutions for high-profile clients such as Mastercard Foundation, foundersconnect, and Tubim Energy, encompassing brand identity, product interfaces, and Webflow sites.

Utilized Webflow and Shopify platforms to build high-performance, visually appealing websites, ensuring client satisfaction and project success.

Managed end-to-end project lifecycles for freelance clients, from conceptualization to deployment, consistently meeting diverse business and design requirements.

Maintained and developed the brand design system, ensuring consistent brand identity across diverse marketing initiatives.

Created on-brand collaterals and designs for various brands, ensuring alignment with strategic marketing goals and brand guidelines.

Contributed to the evolution of the brand design system, enhancing its scalability and effectiveness for future design projects.

Reduced website development time from ideation to functional website by over 50%, completing projects within 48 hours and accelerating marketing initiatives.

Implemented a seamless CMS for the marketing team, significantly accelerating article publishing workflows and enhancing content management efficiency.

Collaborated with Brand and Marketing Teams to design, build, and maintain marketing websites, ensuring brand consistency and optimal user experience across all digital platforms.

Collaborated with colleagues to develop new websites and improve stages of B2C products, enhancing user experience and functionality across development sprints.

Worked with stakeholders to continually improve B2B, B2C, and B2VC products with each sprint, driving iterative enhancements based on feedback and strategic goals.

Assembled and led a team of designers and illustrators to execute the branding for the Startup Festival, ensuring a cohesive and impactful visual identity.

Conducted in-depth analysis of the top 20 African tech brands, scrutinizing their branding, tone of voice, and communication strategies for the Africa Challenger Brands Report.

Collaborated closely with writers, designers, and team members to create a compelling narrative aligned with the disruptive ethos of challenger brands.

Generated weekly content on brand performance, contributing to industry insights and thought leadership within the African tech landscape.

Led the graphic design team, collaborating with diverse departments and stakeholders to establish a consistent brand visual language across all platforms.

Ensured design and marketing strategies aligned with company goals and objectives, contributing to content marketing, business development, and growth initiatives.

Participated in strategy sessions related to content marketing, business development, and growth, informing the creation of impactful marketing materials that supported key business goals.

Collaborated closely with the marketing department to redesign cheat sheets, ensuring alignment with the new rebrand and business goals for effective distribution.

Managed creative direction for marketing materials, maintaining brand consistency and upholding high standards of design execution across all deliverables.

Conceptualized, designed, and implemented scalable creative graphics projects on time, facilitating efficient content creation and adaptation for various mediums.

Created the first marketing campaign materials during the early stages of the startup, significantly boosting brand awareness on social media.

Translated newly established brand guidelines into comprehensive visual assets, ensuring consistent brand identity across all marketing channels.

Contributed to strategy sessions with the marketing team, aligning design efforts with stakeholder goals and overall marketing strategy to drive initial growth.

Instructed a class of over 20 students in Python programming during the AI Invasion program, fostering foundational technical skills.

Developed and delivered engaging curriculum content, ensuring effective knowledge transfer and student comprehension.

Mentored students through practical exercises and projects, enhancing their problem-solving abilities in AI and data science.