About
Highly accomplished Digital Product Leader with over 7 years of experience driving product strategy, user growth, and operational excellence across B2B2C and B2C tech ventures. Proven ability to scale user bases from early-stage to over 120,000, optimize conversion rates by 90%, and build high-performing product and engineering teams. Adept at leveraging deep UX and data engineering expertise to deliver impactful digital solutions and foster strategic partnerships.
Work
Prosperity | Liechtenstein Life
|Head of Digital Product
Lisbon, Lisbon, Portugal
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Summary
Leading digital product strategy and execution for a B2B2C pension insurance tech venture, overseeing product development and team management.
Highlights
Currently focused on improving contract churn rate, demonstrating a strategic approach to customer retention and business sustainability for a B2B2C platform.
Managed a cross-functional team of 4 designers and 2 Product Managers, fostering collaboration and ensuring high-quality product delivery.
Directed the strategic roadmap for a customer app, scaling its user base to 120,000 and improving sign-up/conversion rates to 90%.
Oversaw the complete rebuild of a partner application, achieving ~70% weekly usage among partners.
Prosperity | Liechtenstein Life
|Senior Product Manager
Germany & Portugal, Remote, Germany
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Summary
Managed a critical B2B2C partner application, driving its complete rebuild and adoption for a pension insurance tech company.
Highlights
Led the complete rebuild of a partner application from scratch, achieving ~70% weekly usage among partners within a rapid development cycle.
Enhanced execution quality and product delivery processes, contributing to the overall success of the digital product suite.
Contributed to the growth of the customer app user base, scaling from 60,000 to 120,000 users.
Improved key conversion metrics, including sign-up/conversion rates, reaching up to 90%.
Prosperity | Liechtenstein Life
|Product Manager
Germany, Germany, Germany
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Summary
Managed a B2B2C customer application, focusing on user growth, conversion optimization, and supporting strategic partnerships for a pension insurance tech venture.
Highlights
Managed a customer app, scaling its user base from 60,000 to 120,000 users within the first year and a half.
Improved sign-up and conversion rates to 90%, significantly enhancing user acquisition efficiency.
Enabled the Managing Director to focus on strategic partnerships by effectively managing the core customer application.
Gained extensive experience in delivering high-quality product execution within a regulated financial technology environment.
Sigo green GmbH
|Product Manager Software Platform
Darmstadt, Hesse, Germany
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Summary
Led product development for a B2C e-cargo bike rental platform, scaling user base, stations, and building foundational BI and data engineering capabilities.
Highlights
Grew user base from under 100 to 10,000 users and expanded rental stations from 2 to 32 across Germany.
Initiated and built the Business Intelligence (BI) and data engineering infrastructure from scratch, enabling data-driven decision-making.
Recruited and built the entire engineering team in the absence of a CTO, ensuring robust platform development and operational continuity.
Managed product development from an early stage (<10 people), taking over from the CMO and driving significant growth in a competitive market.
Steps Mobile Inc
|Product Manager
San Francisco, California, US
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Summary
Drove market expansion and partner acquisition for a B2B2C voucher startup, supporting CEO efforts to grow user base and establish market presence.
Highlights
Supported the CEO in expanding operations to San Francisco, focusing on acquiring new partner stores and growing user base.
Managed B2B and B2C initiatives for a daily steps-for-vouchers platform, contributing to early user engagement efforts.
Contributed to early-stage startup growth, navigating challenges in user adoption and market fit.
Executed strategic initiatives to acquire more partner stores and grow the user base in a competitive startup environment.
Various companies
|UX Design, Content Admin & Project Management
Frankfurt & Würzburg, Germany, Germany
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Summary
Provided UX design, content administration, and project management services for agency and corporate clients in Germany.
Highlights
Executed UX design initiatives, contributing to enhanced user experiences for diverse client projects.
Managed content administration tasks, ensuring accuracy and efficiency for digital platforms.
Delivered project management support, coordinating tasks and stakeholders for successful project completion.
Collaborated with cross-functional teams to deliver design and content solutions for various clients, including a corporate German bank.
Education
Hult International Business School
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Master
International Business
Julius-Maximilians University Würzburg
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Bachelor
Human-Computer Interaction
Languages
German
English
Skills
Product Management
Digital Product Strategy, Product Lifecycle Management, User Acquisition, Conversion Rate Optimization, A/B Testing, Market Analysis, Roadmap Development, Feature Prioritization, Agile Methodologies, B2B, B2C, B2B2C, Go-to-Market Strategy.
Technical & Data
Business Intelligence (BI), Data Engineering, System Architecture, Prototyping, Voice Applications (Alexa Skills), SQL, Data Analytics, Software Platform Development.
Leadership & Team Management
Team Leadership, Cross-functional Team Management (Designers, PMs, Engineers), Stakeholder Management, Mentorship, Recruitment, Strategic Planning, Organizational Development.
User Experience (UX)
UX Design, User Research, Prototyping, User-Centered Design, Information Architecture, Wireframing.
Project Management
Project Coordination, Agile Project Management, Scrum, Kanban, Risk Management.
Communication & Collaboration
Stakeholder Communication, Cross-functional Collaboration, Presentation Skills, Negotiation.