About
Product Designer with 8+ years in digital products, 5+ years in fintech. Computer Science degree from Unicamp.
Part of Spin Pay's founding team before its acquisition by Nubank, where I continued working on payment products.
I'm driven by curiosity, learning, and challenges. I enjoy finding creative solutions that connect user and business needs, and contributing to strategic product decisions.
Work
São Paulo, São Paulo, Brazil
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Summary
Founding designer who established the initial design vision and product strategy for a new venture.
Highlights
Conducted user research and validation that contributed to the company's strategic pivot and target customer identification, laying the groundwork for future product development and market entry.
São Paulo, São Paulo, Brazil
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Summary
Drove critical product design initiatives across multiple business units at Nubank, focusing on increasing user adoption, minimizing churn, and optimizing merchant integration experiences.
Highlights
Designed and proposed multiple test variations for Tap to Pay marketing screens, contributing to 10% increase in user activity
Implemented continuous NPS tracking and leadership dashboard, enabling data-driven prioritization that helped improve product NPS from 40 to 60
Updated custom illustrations and animations to align with Nubank's new design system standards
Launched a new developer portal for merchant integration, result of a continuous research process. Improved user experience and decreased integration-related support tickets by 50%.
São Paulo, São Paulo, Brazil
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Summary
First designer hired at Spin Pay, leading end-to-end design from initial product discovery to team management, contributing significantly to the company's successful acquisition by Nubank.
Highlights
Facilitated the discovery phase for Pix implementation through comprehensive service design, ensuring a seamless and intuitive integration experience for users.
Functioned as an all-in-one designer, independently creating diverse artwork for social media, compelling pitch decks, and impactful sales presentations, while also assuming product management responsibilities.
Recruited, mentored, and managed a high-performing team of up to 5 designers, encompassing both product and creative specializations to deliver cohesive design solutions.
São Paulo, São Paulo, Brazil
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Summary
Designed impactful product experiences for the Order Manager and Promotions/CRM squads at iFood, optimizing restaurant operations and enhancing customer engagement.
Highlights
Designed intuitive user interfaces and experiences for the Order Manager squad, streamlining restaurant operational workflows and improving efficiency.
Developed impactful design solutions for the Promotions/CRM squads, enhancing customer engagement and driving marketing initiatives.
Collaborated cross-functionally with product managers and engineers to deliver features that met both user needs and business objectives.
Dextra
|UI/UX Designer
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Summary
Consulting firm. Worked across multiple projects including C&A, Livelo and NET Claro.
Dextra
|Full-stack Software Developer
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Dextra
|Internship
Brazil
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Languages
Portuguese
English
Skills
Product Design
Product Design, UX Design, UI Design, User Flows, Wireframing, Prototyping.
Visual Design
Figma, Illustrator, After Effects, Animation, Illustration, Design Systems.
Systems Thinking
Systems Thinking, Complex Problem Solving, End-to-End Design.
User Research
User Research, Quantitative Research, Qualitative Research, Usability Testing, User Interviews, Surveys.
Problem Solving
Problem Solving, Critical Thinking, Strategic Planning.
A/B Testing
A/B Testing, Experimentation, Data-Driven Design.
Data Analysis
Data Analysis, Databricks, Python, SQL, Scala, Data Interpretation.
Project Management
Project Management, Agile Methodologies, Cross-functional Collaboration, Stakeholder Management.
Leadership & Mentorship
Team Leadership, Mentorship, Recruitment, Team Management.
Go-to-Market Strategy
Go-to-Market Strategy, Product Launch, Market Research.