PureVPN Pricing Engine & Campaign Design
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Summary
As an outsourced contractor, collaborated with PureVPN's marketing team to design campaigns, website banners, and optimize the pricing engine.
About
Highly accomplished Staff UI/UX Designer with over 7 years of experience leading end-to-end design processes, from user research and prototyping to front-end implementation. Proven ability to enhance user experience, drive engagement, and improve product performance through data-driven design, A/B testing, and the development of scalable design systems. Adept at collaborating with cross-functional teams to translate complex user needs into intuitive and high-impact digital solutions.
Work
Techwards
|Staff UI/UX Designer
Karachi, Sindh, Pakistan
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Summary
Led comprehensive UI/UX design initiatives for diverse projects, applying design thinking and advanced prototyping to optimize user experiences and ensure technical implementation.
Highlights
Led end-to-end UI/UX design for multiple projects, leveraging user research, A/B testing, and persona development to inform design thinking methodologies and enhance overall design processes.
Developed high-fidelity mockups and interactive prototypes using Figma and Miro, aligning designs with project goals and effectively managing stakeholder expectations.
Presented complex design concepts to stakeholders, integrating feedback and iterating rapidly to refine and optimize user experience flows.
Translated high-fidelity designs into clean, responsive HTML, CSS3, and SCSS code, ensuring cross-browser compatibility and adherence to stringent web standards.
Implemented responsive web designs utilizing Bootstrap and Tailwind CSS frameworks, ensuring optimal user experience across diverse devices and screen sizes.
Symantec
|UI/UX Designer
Karachi, Sindh, Pakistan
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Summary
Designed and optimized user interfaces for Symantec's CloudSOC and CASB products, significantly improving user retention and page performance.
Highlights
Designed and implemented new features for Symantec's CloudSOC product, directly enhancing user experience and increasing user retention by 20%.
Troubleshot and resolved critical UX issues, ensuring a seamless and intuitive user interface across product functionalities.
Led the comprehensive UI revamp of the CASB product, leveraging Symantec's design system and PrimeNG to ensure brand consistency and improved user flows.
Collaborated with cross-functional teams, translating complex customer needs into effective design solutions validated through competitive research, A/B testing, and direct customer interviews.
Utilized agile design sprints to rapidly prototype and iterate on design concepts, optimizing for performance, accessibility, and cross-browser compatibility.
Converted high-fidelity designs into functional markup using Angular and PrimeNG SCSS, resulting in a measurable improvement in page speed.
Incorporated CSS best practices to enhance the overall codebase, maintaining a high standard of design and development quality.
Integrated stakeholder feedback and user testing cycles into the design process, ensuring optimal alignment with evolving user needs and expectations.
BrandUber
|Frontend Developer
Hyderabad, Sindh, Pakistan
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Summary
Developed and maintained user-friendly web pages and mobile features, creating high-fidelity designs and assisting with UX strategies.
Highlights
Developed high-fidelity designs, wireframes, and interactive prototypes to visualize and validate user experiences.
Contributed to the development of robust UX strategies, enhancing overall product usability and user satisfaction.
Engineered user-friendly web pages using markup languages like HTML, focusing on intuitive navigation and accessibility.
Maintained and improved existing websites, and designed new mobile-based features to expand platform reach and functionality.
Skills
UI/UX Design & Research
UI/UX Design (Web & Mobile), Interaction Design, Wireframing, Low & High-Fidelity Prototyping, User Research & Analysis, Usability Testing, A/B Testing, Design Systems, Responsive Design, Design Thinking, Persona Development, Iterative Design, Data-Driven Design Decisions.
Design Tools
Figma, Sketch, Miro, Adobe Photoshop, Adobe Illustrator, Webflow, Framer, LottieFiles.
Frontend Development & Code
HTML5, CSS3 (SCSS/LESS), Bootstrap, Material-UI, PrimeNG, TailwindCSS, Ant Design, Angular, WordPress, Cross-browser Compatibility.
Project & Stakeholder Management
Cross-functional Collaboration, Stakeholder Communication, Design Sprints, Competitive Research, Customer Interviews.
Education
University of Sindh
Jamshoro, Sindh, Pakistan
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Bachelor's
Arts
IndusBits - Digital Design School
Jamshoro, Sindh, Pakistan
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Web Design and Development
Projects
Intel No-Code Cloud Development Platform
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Summary
Conducted research, led A/B testing, and designed a comprehensive design system for an Intel no-code cloud development platform, including dashboard and drag-and-drop UI.
Chatwards AI Chatbot & Dashboard System
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Summary
Led the design process for AI chatbots, including user flows, UI, and establishing a comprehensive design system for chat interfaces, charts, and data tables.
Bookwork Platform Enhancement
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Summary
Led user research, persona creation, and iterative design for a platform, focusing on improving teen engagement and admin workflows.