Highly accomplished Senior UX/UI Designer with over 5 years of experience in creating and implementing user-centric, visually appealing designs for web and mobile applications across diverse innovative organizations. Proficient in Figma, prototyping, user research, and information architecture, with a proven track record of enhancing product usability and accessibility, boosting user satisfaction, and driving significant engagement and conversion growth. Expert in leveraging data-driven insights and collaborative tools to deliver high-impact design solutions that align with strategic business objectives and elevate brand presence.
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Summary
Led multiple UI/UX design projects and strategic product initiatives, driving significant improvements in user experience, brand consistency, and operational efficiency for KPMG.
Highlights
Directed cross-functional design processes from discovery workshops to final launch, integrating user research (surveys, heatmaps, usability tests) to reduce friction points and elevate user satisfaction by 20%.
Developed and governed a comprehensive component-based design system, boosting consistency across multiple platforms and reducing new designer onboarding time by 40%.
Executed data-driven usability optimizations, including lazy loading and code splitting, in collaboration with engineering to decrease load times by 10% and reduce bounce rates.
Championed brand cohesion by developing a universal UI toolkit, which resulted in a 20% increase in brand recognition across digital channels.
Redesigned the corporate website using Figma prototypes, boosting homepage click-through rates by 35%, and simplified Ansible Automation Platform workflows, reducing onboarding time by 30%.
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Summary
Designed and developed visually appealing and user-friendly web experiences, creating engaging graphics and intuitive layouts while ensuring timely delivery of high-quality solutions.
Highlights
Drove full-lifecycle product design for e-learning platforms, from user research and persona creation to high-fidelity prototypes, leading to a 25% rise in returning users.
Optimized site performance and mobile responsiveness, decreasing page load times by 20% and reducing bounce rates by 15%.
Enhanced discoverability of learning modules through structured navigation, improving course completion rates by 20%.
Developed strategic and visually appealing graphics and illustrations for diverse digital and print media, ensuring brand consistency and visual impact.
Applied data-driven insights from Hotjar and Google Analytics to refine information architecture and user flows, boosting engagement and session duration.
User-Centered Design, Information Architecture, Wireframing, Prototyping, Responsive Design, Sitemap Development, Process Flow Creation & Redesign, Design System Development, Technical Specification Writing, Visual Design, Branding, Motion Design, Micro-interactions, Interface Design.
User Research, Usability Testing, Persona Development, A/B Testing, Data Analysis, User Flows, Feedback Analysis, Hotjar, Google Analytics, Mixpanel.
Figma, Sketch, Adobe XD, InVision, Adobe Photoshop.
Cross-functional Team Collaboration, Confluence, Jira, Slack, Trello, Project Management, Stakeholder Management.
RESTful APIs, GraphQL, React, Angular, Vue, Lazy Loading, Code Splitting, Asset Compression.
Summary
Designed a seamless user interface and experience for an alcohol delivery application, integrating an 'Event Peaks' feature for personalized drink planning. The design emphasizes user convenience, similar to Amazon's goal-based purchasing, but tailored specifically to the drinks industry.