Gonzalo Damián Hernández Araujo

Digital Strategist & E-commerce Expert

San Luis Potosí, MX.

About

Highly accomplished Digital Strategist with over 15 years of leadership in marketing, e-commerce, and digital transformation, consistently delivering measurable results. Expertise spans multichannel solutions, AI-driven automation, and persuasive content creation, driven by a passion for technology and consumer behavior innovation. Seeking to leverage deep strategic insights and technical proficiency to drive significant growth for innovative organizations.

Work

Independent Consultant

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Digital Strategist & Results Marketing Specialist

San Luis Potosí, San Luis Potosí, Mexico

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Summary

Leading independent digital strategy and performance marketing initiatives for diverse clients, focusing on measurable business growth and market positioning.

Highlights

Designed and implemented data-driven digital strategies, significantly enhancing client conversion rates and market positioning across various industries.

Managed comprehensive advertising campaigns across Google Ads, Meta Ads, and Amazon Advertising, optimizing spend to achieve key performance indicators (KPIs) and maximize ROI.

Developed and delivered impactful workshops on Generative AI and foundational Digital Marketing, empowering entrepreneurs and professionals with cutting-edge tools and strategies.

evolmk

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Associate Partner

San Luis Potosí, San Luis Potosí, Mexico

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Summary

As an Associate Partner, drove strategic digital marketing initiatives and content development, enhancing client engagement and market presence.

Highlights

Developed and executed comprehensive digital marketing and content strategies, resulting in increased client brand visibility and audience engagement.

Coordinated cross-functional teams in design, development, and SEO, ensuring cohesive project delivery and optimized digital presence for clients.

Spearheaded the successful launch of new service offerings integrating AI and advanced analytics, expanding the firm's capabilities and market reach.

Q Marketing Internet

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Founding Partner

San Luis Potosí, San Luis Potosí, Mexico

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Summary

Co-founded and led a digital marketing agency, driving strategic growth, client acquisition, and team development across diverse industry sectors.

Highlights

Led numerous digital marketing projects from conception to execution, achieving significant client growth and exceeding sales targets for the agency.

Built and mentored high-performing teams, fostering expertise in digital marketing strategies, sales methodologies, and client relationship management.

Secured and managed a diverse client portfolio across educational, technology, and consumer sectors, consistently delivering tailored digital solutions.

Various Web Consulting Firms (Probo Creativo, INTECNO, UNITEAM, CAPM)

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Web Consultant & Digital Strategy Specialist

San Luis Potosí / France, San Luis Potosí / Multiple, MX / FR

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Summary

Held diverse web consulting roles across multiple firms, specializing in Google Ads, analytics, web development, and digital strategy to enhance client online presence.

Highlights

Developed and optimized Google Ads campaigns, driving targeted traffic and improving campaign performance for various clients.

Implemented robust web analytics solutions to track key metrics, providing actionable insights that informed strategic digital decisions.

Contributed to web development projects, ensuring functional and user-friendly digital platforms that met client business objectives.

Formulated and executed early-stage digital strategies, laying the groundwork for improved online visibility and operational efficiency across different companies including Probo Creativo, INTECNO, UNITEAM (France), and CAPM (France).

Education

Universidad de Franche-Comté

Besançon, Bourgogne-Franche-Comté, France
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Master's Degree Specialized Language in E-commerce (2LCE)

Tecnológico de Monterrey, SLP

San Luis Potosí, San Luis Potosí, Mexico
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Bachelor's Degree Computer Systems Engineering (ISC)

Awards

Santander Scholarship | Building and Managing Resilient Teams

University of Chicago

Awarded a prestigious scholarship from Santander to participate in a specialized program focusing on team resilience and management.

Google Engage All-Stars Summit Winner

Google

Recognized as a winner at the Google Engage All-Stars Summit, demonstrating excellence in Google advertising and digital marketing strategies.

Alßan Scholarship (European Union)

European Union

Awarded a competitive scholarship by the European Union to pursue a Master's degree in France.

Languages

Spanish

English

French

Skills

Digital Marketing & Strategy

Google Ads, Meta Ads, Amazon Advertising, SEO/SEM, Google Analytics, Multichannel Marketing, Conversion Optimization, Digital Strategy, Content Strategy, Market Positioning.

Web Technologies & Analytics

WordPress, HTML, SQL, Web Development, Analytics Implementation, Data Analysis.

Artificial Intelligence

Generative AI, AI Automation, AI Integration.

Leadership & Business Acumen

Leadership, Strategic Thinking, Problem Solving, Empathetic Communication, Adaptability, Team Coordination, Project Management, Client Relationship Management, Sales Closing, Team Training.