Increased Average Order Value (AOV) for Urbano by 4% through strategic interventions on the Product Detail Page (PDP), optimising visibility of applicable offers and implementing Cross-Category Product Recommendations.
Revamped Bewakoof.com homepage with user-level personalization through Reels-inspired Product Navigation, Stories, and personalized Collection Shelves based on user purchase and browsing history.
Drove significant improvements in user engagement and conversion by implementing AI-powered Product Recommendation Shelves, dynamically tailored to individual user preferences.
Collaborated cross-functionally with business, design, data science, backend and frontend teams to create and implement data-driven product features, ensuring fulfillment of business requirements and timelines, and seamless user experience.
Developed, analyzed and optimized user journey funnels, pinpointing conversion bottlenecks and identifying key opportunities for product enhancement.
Established and monitored key performance indicators (KPIs) such as CTRs, Conversion, AOV/ABS, and RPTI to rigorously measure feature success and guide product iterations.
Executed A/B experiments to validate feature impact, fostering a data-driven approach to continuous product improvement and iteration.