Digital Marketing and Its Impact on Revenue Generation
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Summary
Analyzed the influence of various digital marketing channels on customer acquisition and revenue growth, providing data-driven recommendations.
Work
Office of Honorable MLA of Sarojini Nagar Lucknow Dr. Rajeshwar Singh
|Social Media Executive
Lucknow, Uttar Pradesh, India
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Summary
Managed the digital presence and communication strategy for a public official, enhancing public engagement and image.
Highlights
Advised Dr. Rajeshwar Singh as personal social media advisor, managing digital presence and crafting content aligned with political vision and constituency engagement.
Orchestrated comprehensive communication strategies for key public announcements, speeches, and campaigns across Facebook, Twitter, and Instagram, significantly expanding reach.
Developed high-impact visual content and videos for social media campaigns, increasing follower engagement and public reach by over 40%.
Monitored public sentiment and feedback via analytics and comments, delivering weekly reports and strategic suggestions to enhance digital engagement and public image.
Ambalika Group of Institution
|Social Media Intern
Lucknow, Uttar Pradesh, India
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Summary
Managed social media content and analytics to boost brand visibility and student engagement for an educational institution.
Highlights
Created and scheduled engaging content across Instagram, Facebook, and LinkedIn to boost brand visibility and student engagement.
Managed daily posting and real-time updates for events, admissions, and campus activities, increasing page interactions by over 30%.
Designed visual creatives and promotional campaigns using Canva and Adobe Spark to maintain a consistent brand presence.
Monitored social media analytics to track performance, identify trends, and propose improvements for content strategy.
Instaspaces Realtech Private Limited
|Social Media Intern
Gurugram, Haryana, India
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Summary
Executed social media campaigns and analyzed metrics to drive engagement and follower growth.
Highlights
Developed and executed social media campaigns, increasing audience engagement by 25% within three months.
Analyzed social media metrics using Google Analytics and Hootsuite, providing insights that improved content strategy and boosted post reach by 30%.
Collaborated with the marketing team to design creative content, resulting in a 20% growth in follower base across Instagram and LinkedIn.
Managed multiple social media accounts, ensuring consistent branding and timely posting, which enhanced overall online presence and user interaction.
About
Goal-oriented graduate with a strong foundation in business principles and hands-on experience in social media strategy and digital branding. Proven ability to leverage data-driven insights for strategic planning, increasing page interactions by over 30%, and boosting follower engagement by 40%. Seeking to apply analytical and managerial capabilities in Business Analytics to drive data-driven decision-making and enhance business intelligence.
Education
Ambalika Institute of Higher Education - Affiliated to University of Lucknow
Lucknow, Uttar Pradesh, India
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Bachelor
Business Administration
Grade: 7.7/10 CGPA
Courses
Finance
Marketing
Human Resource
Kendriya Vidyalaya Sangathan, BLW Varanasi
Varanasi, Uttar Pradesh, India
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Higher Secondary (12th CBSE)
Commerce
Grade: 72%
Courses
Accounts
Business Studies
Economics
Kendriya Vidyalaya Sangathan, BLW Varanasi
Varanasi, Uttar Pradesh, India
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Secondary (10th CBSE)
Higher Secondary - 10th
Grade: 64%
Courses
Math's
Science
English
Languages
Hindi
English
Skills
Data Analysis
Ms Excel, Google Sheet, Power BI.
Presentation Tools
Ms Power Point, Canva, Google Slides.
Market Research Tools
Google trends, SEMrush.
SEO & Editing Tools
SEMrush, Wordpress, Filmora, Canva.
Social Media Tools
Buffer, Hootsuite, SproutSocial.
Managerial Skills
Team Leadership, Project Coordination.
Strategic Thinking
Strategy Development, Problem Solving.
Communication Skills
Written Communication, Verbal Communication, Presentation.
Leadership Abilities
Mentoring, Team Building.
Analytical Thinking
Data Interpretation, Trend Analysis, Reporting.
Problem-Solving
Issue Resolution, Critical Thinking.
Financial Knowledge
Financial Principles, ROI Analysis.
Projects
Social Media Management for MNC
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Summary
Comprehensive analysis and strategic planning for an MNC's social media presence to optimize content effectiveness and audience engagement.