Thinh Huynh
Marketing Executive
Ho Chi Minh City, VN.About
Dynamic Marketing Executive and brand strategist with over 2 years of hands-on experience in brand marketing, graphic design, and art direction. Proven ability to blend strategic vision with creative storytelling and data-driven insights, delivering measurable business results such as significant market share growth and enhanced brand visibility. Adept at transforming complex consumer data into actionable strategies that drive strong ROI.
Work
Unilever
|Marketing Ufresh (Comfort)
Ho Chi Minh City, Ho Chi Minh, Viet Nam
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Summary
Directed comprehensive marketing strategies and product launches for Unilever's Comfort brand, leveraging data-driven insights to achieve significant market penetration and consumer engagement.
Highlights
Directed the end-to-end ATL & BTL launch of Comfort Peach & Sakura Detergent, achieving 7 Bio iTO within the first month.
Contributed to the relaunch campaign of Core SKU, resulting in a best-performing social campaign and a top-10-brand event by September 2024.
Led social, media planning, visual direction, and product rollout for Comfort Baby launch, boosting reach across channels and selling 3,000+ units in 2 weeks via brand activation.
Monitored monthly Nielsen IQ & Kantar tools to uncover consumer insights, shaping data-driven initiatives for strategic marketing optimization.
Unilever
|Marketing Intern (Vim)
Ho Chi Minh City, Ho Chi Minh, Viet Nam
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Summary
Executed full-funnel marketing initiatives and supported strategic campaigns for Unilever's Vim brand, contributing to top-performing social media presence and nationwide promotions.
Highlights
Drove full-funnel marketing execution, encompassing packaging design, product launches, media planning, consumer promotions, and brand activation.
Supported the planning and development of content and visual direction for the Vim Block social campaign, achieving a top 5 ranking among best-performing campaigns by June 2024.
Co-led Vietnam's first-ever 5-star toilet truck social stunt, managing agency briefs, visual direction, and on-ground activation logistics.
Implemented nationwide DT/MT consumer promotions, overseeing paperwork, logistics, and supplier coordination to ensure seamless rollout.
Glints
|Creative Design Intern
Ho Chi Minh City, Ho Chi Minh, Viet Nam
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Summary
Designed high-impact creative assets and optimized user experiences for Glints, directly contributing to enhanced brand performance and customer engagement.
Highlights
Designed diverse creative materials, including digital and social assets, mockups, and campaign documents, ensuring alignment with brand guidelines and performance KPIs.
Audited and revamped existing website UI to resolve key B2B customer journey bottlenecks, increasing user engagement by 30% and retention time by 2x.
BSSC
|Event & Communication Associate
Ho Chi Minh City, Ho Chi Minh, Viet Nam
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Summary
Coordinated large-scale events and developed multi-channel communication strategies for BSSC, significantly contributing to attendee engagement and lead generation for major industry events.
Highlights
Contributed to promotional strategies, digital outreach, and on-event coordination for Vietnam Startup Day 2022, attracting 15,000 attendees.
Supported the successful planning and execution of over 20 networking events, engaging industry giants such as SK Group and Qualcomm.
Drafted multi-format communication assets (social, email, PR) to effectively drive lead generation and event registrations.
Education
RMIT University (BA)
Bachelor of Arts
Professional Communication
Grade: GPA 3.4/4.0
Awards
Scholar's List for Academic Excellence
Awarded By
RMIT University (Class 2025)
Recognized for academic excellence, achieving a Top 5% GPA across all majors.
Unilever Future Leader Program Top 30 Finalist
Awarded By
Unilever
Selected as a top 30 finalist for the highly competitive Unilever Future Leader Program.
Skills
Marketing & Strategy
Brand Marketing, Product Strategy, Media Planning, Social Media, Consumer Promotion, Ecommerce, Data Analytics, Project Management.
Creative & Design
Creative/Art Direction, Graphic Design, Content Writing, UI/UX Design.
Tools & Software
Adobe CC (Ai, Ps, Pr, Lr), Google Suite, Microsoft Suite, Figma, Webflow, Wordpress, Meta Business Suite, Google Ads & Analytics, Kantar Worldpanel, Nielsen IQ.