AYSAR J. J. YAHYA

AYSAR J. J. YAHYA

Ph.D. Candidate in Public Relations and Advertising
Eskişehir, TR.

About

Highly analytical Ph.D. Candidate in Public Relations and Advertising, specializing in computational social science, digital privacy, and AI ethics. Leverages advanced research methodologies, including R programming, machine learning, and text analysis, to explore critical issues in digital advertising and consumer behavior. With a strong publication record and extensive academic background, poised to contribute innovative, data-driven insights to research-intensive roles in academia or the digital communication industry.

Work

Jenin Chamber of Commerce and Industry
|

Media and Public Relations Manager

Jenin, Jenin, Palestine, State of

Summary

Managed strategic media relations and public communications for the Jenin Chamber of Commerce and Industry, significantly enhancing organizational visibility and stakeholder engagement.

Highlights

Developed and disseminated press releases and media kits, increasing local media coverage by an estimated 15% within three months.

Coordinated public events and campaigns, fostering stronger relationships with business members and community stakeholders.

Managed social media channels and online presence, improving digital engagement metrics by 10% through targeted content strategies.

Collaborated with internal teams to ensure consistent brand messaging and strategic communication initiatives.

Reach
|

Customer Service Representative

Ramallah, Ramallah, Palestine, State of

Summary

Provided direct customer support and resolved diverse inquiries for Reach, consistently achieving high satisfaction rates and contributing to service efficiency.

Highlights

Resolved an average of 30+ customer inquiries daily, maintaining a 90% first-call resolution rate.

Maintained detailed customer records and feedback, contributing to a 5% improvement in service efficiency.

Communicated complex information clearly and empathetically, resulting in positive customer feedback scores.

Trained new representatives on service protocols and customer interaction best practices.

Volunteer

An-Najah National University
|

Public Relations Volunteer

Nablus, Nablus, Palestine, State of

Summary

Contributed to public relations initiatives and communication strategies for An-Najah National University, successfully increasing event participation and university outreach.

Highlights

Assisted in organizing and promoting university events, contributing to a 20% increase in student and community participation.

Drafted promotional content and social media updates, enhancing the university's online presence and engagement.

Provided logistical support for media outreach activities, ensuring smooth coordination with local press.

Collaborated with university departments to develop communication materials for various academic programs.

Education

Anadolu University
Eskişehir, Eskişehir, Türkiye

Ph.D.

Public Relations and Advertising

Anadolu University
Eskişehir, Eskişehir, Türkiye

M.A.

Public Relations and Advertising

TÖMER, Anadolu University
Eskişehir, Eskişehir, Türkiye

Certificate (C1)

Turkish Language

An-Najah National University
Nablus, Nablus, Palestine, State of

B.A.

Public Relations and Communication

Kur'rai Secondary School
Nablus, Nablus, Palestine, State of

High School Diploma

Literature Specialization

Awards

Presented "Thematic Evaluation of Research Trends in Privacy in Advertising"

Awarded By

8th International New Media Conference

Presented original research on privacy in advertising at an international conference, contributing to discussions on surveillance capitalism and digital culture.

Summer Institute in Computational Social Science (SICSS) Fellowship

Awarded By

Carnegie Mellon University

Selected for an intensive program combining computational methods and social science, gaining expertise in R programming, machine learning, and digital data analysis for research.

Turkish Government Scholarship (Türkiye Bursları)

Awarded By

Presidency for Turks Abroad and Related Communities (YTB)

Awarded for full Ph.D. studies in Türkiye, covering tuition, living expenses, and research funding, recognizing academic excellence and potential.

Publications

Surveillance and advertising.

Published by

Elgar Encyclopaedia of Privacy and Surveillance, Edward Elgar Publishing

Summary

Forthcoming chapter on the intersection of surveillance and advertising for a comprehensive encyclopaedia.

The Role of Familiarity and Cookie Banner Interface in Privacy Consent Decisions.

Published by

Pending Publication (Under review in a highly reputable Q1 journal)

Summary

Co-authored study examining the influence of familiarity and cookie banner design on user privacy consent decisions, currently under review in a Q1 journal.

Twenty-five Years of Privacy in Advertising: A Bibliometric Analysis and Thematic Review.

Published by

International Journal of Advertising

Summary

Co-authored a bibliometric analysis and thematic review of privacy in advertising over twenty-five years, accepted for publication in a leading journal.

Corporate Social Advocacy in the Age of AI: How Stances on Automation Impact Consumer Perceptions of Corporate Reputation.

Published by

Pending Publication (Under review in a highly reputable Q1 journal)

Summary

Co-authored research investigating the impact of corporate stances on automation on consumer perceptions of reputation, currently under review in a Q1 journal.

Revealing the hidden: The effect of advertisement disclosure on heavy and light Instagram users' influencer avoidance.

Published by

Journal of Marketing Communications

Summary

Co-authored research exploring the impact of advertisement disclosure on influencer avoidance among Instagram users, published in a peer-reviewed journal.

Languages

Arabic
Turkish
English
Hebrew

Skills

Programming & Data Analysis

R, SPSS, LATEX, SciMAT, Gephi, VOSviewer.

Computational Social Science

Text Analysis, Network Analysis, Topic Modeling, Machine Learning, Digital Trace Data, Ethics in CSS, Collaborative Group Projects, Shiny Dashboard.

Marketing & Communication

SEM, SEO, Social Media Analytics, Campaign Management, Branding, Communication, Public Speaking, Strategic Thinking, Problem Solving, Integrated Marketing Communications, Influencer Marketing, Advertising Ethics.

Software & Tools

Microsoft Office Suite, Adobe Photoshop.

References

Assoc. Prof. Naim Çınar

Faculty Member, Faculty of Communication Sciences, Anadolu University, Türkiye | Email: naimcinar@anadolu.edu.tr

Prof. Dr. Sevil Bayçu

Faculty Member, Faculty of Communication Sciences, Anadolu University, Türkiye | Email: suzoglu@anadolu.edu.tr

Prof. Dr. Necip Serdar Sever

Head of the Public Relations and Advertising Department at Anadolu University | Email: nssever@anadolu.edu.tr

Projects

User Consent and Cookie Interfaces Research Project (Doctoral Scholarship Holder)

Summary

Scientific research project funded by Anadolu University, investigating the impact of familiarity and cookie interfaces on user consent decisions, under the coordination of Assoc. Prof. Naim Cinar.

Privacy in Advertising Research Project (Doctoral Scholarship Holder)

Summary

Scientific research project funded by Anadolu University, focusing on privacy in advertising, under the coordination of Assoc. Prof. Naim Cinar.

Master's Thesis: The Effect of Disclosure on Influencer Avoidance in Influencer Ads

Summary

Master's thesis for Anadolu University, Institute of Social Sciences, Public Relations and Advertising, focusing on consumer response to influencer ad disclosures.