Digital Marketing Professional

Digital Marketing Specialist | Funnel & Ad Strategy
Los Angeles, US.

About

Results-driven Digital Marketing Specialist with comprehensive expertise in optimizing the entire customer journey from initial touchpoint to conversion. Proven ability to design high-converting landing pages, construct robust marketing funnels, and execute targeted ad campaigns that drive measurable ROI and accelerate business growth.

Work

Growth Strategies Inc.
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Digital Marketing Manager

Los Angeles, CA, US

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Summary

Led the development and execution of comprehensive digital marketing strategies, focusing on landing page optimization, funnel creation, and paid advertising to drive lead generation and sales.

Highlights

Designed and optimized over 25 high-performing landing pages, increasing average conversion rates by 18% and generating 10,000+ qualified leads annually.

Developed and implemented multi-stage marketing funnels that improved lead-to-customer conversion rates by 22% and reduced sales cycle duration by 15%.

Managed and optimized paid advertising campaigns across Google Ads, Facebook, and Instagram with a monthly budget of $50,000, achieving a 3.5x return on ad spend (ROAS).

Conducted rigorous A/B testing on landing page elements, ad creatives, and audience targeting, leading to a 12% improvement in click-through rates (CTR) and a 7% decrease in cost per lead (CPL).

Utilized Google Analytics and CRM data to track campaign performance, providing data-driven insights that informed strategic adjustments and maximized overall marketing effectiveness.

Education

University of Digital Marketing
Los Angeles, CA, United States of America

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Bachelor of Science

Marketing

Grade: 3.8/4.0

Courses

Digital Marketing Analytics

Conversion Rate Optimization

Paid Media Strategies

User Experience Design

Content Strategy

Languages

English

Certificates

Google Ads Certification

Issued By

Google

HubSpot Inbound Marketing Certification

Issued By

HubSpot Academy

Skills

Digital Marketing

SEO, SEM, Content Marketing, Email Marketing, Social Media Marketing, Affiliate Marketing, Influencer Marketing.

Paid Advertising

Google Ads, Facebook Ads Manager, Instagram Ads, LinkedIn Ads, YouTube Ads, Programmatic Advertising, Retargeting.

Conversion Rate Optimization (CRO)

Landing Page Design, A/B Testing, Multivariate Testing, Heatmaps, User Experience (UX), Call-to-Action (CTA) Optimization.

Marketing Funnel Development

Lead Generation, Lead Nurturing, Customer Journey Mapping, Sales Funnel Optimization, Automation Workflows, CRM Integration.

Analytics & Reporting

Google Analytics, Google Tag Manager, Data Studio (Looker Studio), Tableau, Microsoft Excel, Performance Tracking, ROI Analysis.

Tools & Platforms

Unbounce, Leadpages, ClickFunnels, Mailchimp, ActiveCampaign, Salesforce, WordPress, Shopify.