About
Results-driven marketing leader with over 7 years of experience in creating and implementing innovative strategies that consistently drive brand awareness, customer engagement, and sales growth. Proven expert in digital marketing, SEO, Facebook Ads, and automation tools, adept at leading cross-functional teams to deliver high-impact conversion ratios. Passionate about applying analytical and strategic skills within the emerging blockchain and cryptocurrency sectors.
Work
ASONY DATA HUB
|Marketing Officer
United Kingdom, Remote, GBR
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Summary
Leading comprehensive marketing initiatives to enhance brand visibility and market share for a data-driven organization.
Highlights
Developed and executed comprehensive marketing plans, significantly enhancing brand visibility and increasing market share for key products.
Managed and coordinated diverse marketing activities, including advertising, promotions, and events, ensuring cohesive campaign execution.
Conducted in-depth market research to identify emerging opportunities and trends, providing strategic insights for data-driven decision-making.
Collaborated effectively with cross-functional teams to align marketing efforts with overarching business objectives and maximize impact.
Utilized advanced data analytics tools to meticulously measure and analyze marketing campaign effectiveness, optimizing strategies for improved ROI.
IIICONSULT GLOBALS LIMITED
|Marketing Technological Lead
Nigeria, Remote, NGA
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Summary
Led technological marketing initiatives, driving product development, user conversion, and brand engagement through innovative solutions.
Highlights
Collaborated with Product Managers and stakeholders to formulate core company products, implementation plans, and technical requirements, contributing to a 200% increase in user conversion across web, USSD, and mobile app sales channels.
Spearheaded a 3-engineer team in developing and maintaining marketing channels, including a telemedicine chatbot integrated with social media, generating a 100% lift in brand awareness and a 30% increase in user engagements.
Led a cross-functional team of software engineers, product designers, and digital marketers in developing a Growth and Retention CRM, utilizing technographic and behavioral segmentation strategies.
Formulated targeted campaigns based on user segmentation within the CRM, yielding a 60% sales retention rate for the company.
Flexgrow Finance
|Marketing Manager, Business and Fintech Applications
Nigeria, Hybrid, NGA
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Summary
Managed marketing for Fintech applications, driving digital identity and customer acquisition through strategic campaigns.
Highlights
Collaborated with stakeholders to establish the company's digital identity across popular social media channels and two web applications.
Achieved a 150% increase in customer acquisition and a 60% sales lift through strategic digital initiatives.
Executed high-impact Facebook ad campaigns, generating 150% more leads with a 25% conversion ratio for key products.
Education
FEDERAL UNIVERSITY OF TECHNOLOGY, AKURE (FUTA)
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Bachelor of Technology
Biomedical Technology
Awards
Dean's Honors List
Awarded By
FEDERAL UNIVERSITY OF TECHNOLOGY, AKURE (FUTA)
Recognized for outstanding academic achievement.
Departmental Association (NABETS) Honors List
Awarded By
FEDERAL UNIVERSITY OF TECHNOLOGY, AKURE (FUTA)
Recognized for academic excellence within the Biomedical Technology department.
Chancellor's Honors List
Awarded By
FEDERAL UNIVERSITY OF TECHNOLOGY, AKURE (FUTA)
Recognized for exceptional academic performance across the university.
Languages
English
Certificates
Copywriting
Issued By
Various
Facebook Ads
Issued By
Various
Skills
Digital Marketing
Copywriting, Facebook Ads, Sales Letter, Search Engine Optimization (SEO), Automation Tools, Strategic Planning, Brand Development, Social Media Management, Market Research, Campaign Analysis, Event Planning, Budget Management, Communication, Interpersonal Skills, Animation, Podcasting.
Financial Analysis
Technical Analysis, Fundamental Analysis, Web3 Projects.
AI Tools
Aurisai, Lumen, ChatGPT.
UI/UX Design & Prototyping
Figma, UI Design, UX Workflow, Prototyping.