ILIAS KARIM

Designed and delivered practical workshops on digital marketing strategies, including inbound/outbound methodologies and online acquisition platforms like Google Ads and Meta Ads.

Taught advanced SEO/SEA techniques and content creation strategies, utilizing tools such as SEMrush and Keyword Planner for optimal digital visibility.

Instructed on web and e-commerce development platforms (WordPress, Shopify, WooCommerce), enabling students to build and manage robust online presences.

Guided learners in visual content design using Adobe XD, Figma, and Adobe Premiere Pro, enhancing their ability to create compelling digital assets.

Facilitated training in project management methodologies (Agile, V-cycle) and data analysis/visualization with Power BI and Excel, preparing professionals for successful project execution and adaptation to industry changes.

Led webmastering efforts, creating diverse content (blogs, press releases, POVs, case studies, events) for WordPress sites, enhancing digital presence and engagement.

Designed and executed end-to-end digital communication strategies across web, SEO/SEA, social media, and email channels to maximize reach and engagement.

Managed traffic generation by creating and optimizing sponsored campaigns across Google Ads, LinkedIn Ads, Twitter Ads, Facebook Ads, Instagram Ads, and TikTok Ads.

Produced monthly and quarterly performance reports for all digital channels, utilizing Excel and Power BI dashboards for data visualization and strategic recommendations.

Implemented an agency tender process, including brief writing, benchmark analysis, and agency selection, to optimize external partnerships.

Developed and implemented social media strategies, creating campaigns that boosted the company's e-reputation and effectively conveyed brand values.

Managed end-to-end project lifecycles, collaborating with business stakeholders to define objectives, requirements, and deliverables, ensuring timely execution.

Collected, extracted, and integrated KPI data from various sources, processing information to generate pertinent insights for strategic decision-making.

Created clear and consistent performance dashboards and reports, visualizing results to inform strategy adjustments and optimize campaign outcomes.

Automated data analysis processes and queries, significantly improving efficiency and facilitating analytical tasks for the team.

Developed SEO strategies for the Société Générale YouTube channel, enhancing visibility and organic reach for key content.

Created and optimized landing pages, improving user experience and conversion pathways for various campaigns.

Planned and executed advertising campaigns across Facebook, Instagram, LinkedIn, and Twitter, driving targeted traffic and engagement.

Analyzed audience data, including unique visitors, page views, and clicks, to provide actionable insights for campaign optimization.

Utilized Google Analytics and Facebook Business Manager to analyze campaign results and inform strategic adjustments for improved ROI.

Developed and implemented retargeting campaigns, effectively re-engaging users and increasing conversion potential.

Managed website content on WordPress, including redesign, article production, interviews, videos, and newsletters, enhancing site relevance and user engagement.

Implemented and managed social media advertising campaigns to reduce abandoned carts and forms, and increase overall website revenue.

Acted as Community Manager, developing and executing social media content (Facebook, Instagram), creating visuals, videos, and managing editorial calendars and contests.

Conducted audits of Facebook pages and other social media accounts to identify areas for improvement and new marketing opportunities.

Prepared, produced, and edited interview and presentation videos, leveraging Adobe tools to create engaging visual content.

Managed blog content, including article writing, performance analysis, and reporting, contributing to enhanced organic traffic and engagement.

Developed and executed social media editorial and commercial planning, programmed publications, and fostered community engagement.

Managed acquisition channels, implementing strategic planning, analysis, and performance monitoring for traffic generation.

Created SEO-optimized product descriptions and content, improving product visibility and search engine rankings.

Provided customer support via email and phone, handling requests, after-sales service, and advice, ensuring high customer satisfaction.