About
Highly innovative Product Designer with 4+ years of experience in end-to-end product development, specializing in e-commerce, B2B platforms, and AI-driven solutions. Proven ability to lead design initiatives from conception to launch, enhance user experiences, and drive business growth through strategic design and robust design systems. Currently pursuing a Master's in Innovation & Entrepreneurship to further integrate business acumen with advanced design capabilities.
Work
Infra.Market
|Product Designer
Bengaluru, Karnataka, India
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Summary
Led and owned the end-to-end design of IMRise, an e-commerce cum business management platform, while contributing to Elevate v2 and maintaining the company's comprehensive design system.
Highlights
Led and owned the end-to-end design for IMRise web and mobile, an e-commerce and business management platform, enabling direct procurement of building materials for real estate developers, dealers, and retailers.
Contributed to the design of Elevate v2, a mobile app for contractors, enhancing task resolution and integrating a loyalty feature for D2R product upselling.
Developed strategic vision projects from the design team's perspective to help steer overall product strategy and align design initiatives with business objectives.
Contributed significantly to Infra.Market's design system, ensuring cohesive interfaces and consistency across all software offerings.
Managed and maintained design for all Infra.Market software offerings, including ops, sales, e-commerce, order fulfillment, and catalog management, as the sole Product Designer post-restructuring.
Nova Benefits Pvt. Ltd.
|Product Designer
Bengaluru, Karnataka, India
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Summary
Designed and launched core features like Magicfill AI and Claim Guides, optimized the company website, and established a robust design research practice to drive business growth and client retention.
Highlights
Orchestrated the planning, creation, and launch of core features including Magicfill AI, Claim Guides, Stepathon & Wearable integration, directly impacting business growth and client acquisition/retention.
Redesigned and maintained the official NovaBenefits website on Webflow, enhancing user experience and brand presence while improving content management.
Implemented and utilized Posthog for comprehensive feature performance measurement and assessment, enabling data-driven design decisions.
Established a new Design Research practice within the company and maintained the design system, improving design consistency and efficiency across product lines.
Developed comprehensive brand design collaterals for new product features, including sales deck slides, social media posts, and feature launch videos, while mentoring and supporting other designers on the team.
Jio Fynd (Shopsense Retail Technologies Ltd.)
|Product Designer
Mumbai, Maharashtra, India
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Summary
Led end-to-end design and experience development for Reliance Jio's e-commerce products and Fynd Platform, successfully guiding products from conception to launch.
Highlights
Spearheaded end-to-end interface and experience design for Reliance Jio's e-commerce products and Fynd Platform, taking products from initial concept to full implementation.
Served as the 'Directly Responsible Individual' (DRI) for multiple design projects, consistently delivering under impossibly tight deadlines.
Led and contributed significantly to the design of key products including Jio Swadesh, Fynd Platform, and JioMart Partner, while contributing to the early stages of the Customer Experience Research (CXR) Lab.
Designed the complete end-to-end interface, experience, design system, component library, and visual assets for Jio Swadesh, an e-commerce platform for GI handloom products.
Contributed to JioMart Partners (HoReCa), a B2B e-commerce platform with over 2 million merchants, designing key features like credit facilities and multi-user modules, and enhancing backend operations through 'extension softwares'.
Tonic Worldwide
|Graphic Designer
Mumbai, Maharashtra, India
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Summary
Created online ad campaigns for prominent brands and played a pivotal role in refining brand identities and visual aesthetics.
Highlights
Developed and executed online ad campaigns for prominent brands including Kotak Life, Kotak Wealth, Nykaa, and MPL, contributing to increased brand visibility.
Played a pivotal role in refining the brand identity and visual aesthetics of Kapiva, enhancing its market presence and brand recognition.
Education
HEC Paris
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Masters of Science
Innovation & Entrepreneurship
National Institute Of Fashion Technology (NIFT)
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Bachelor of Design
Design
Certificates
GrowthX (gx-21 batch)
Issued By
GrowthX
Google's 6 month Project Management Professional Certification
Issued By
Google's 7 month UX Design Professional Certification
Issued By
Skills
Product Design
End-to-end Product Design, Design Thinking, Product Breakdowns & Benchmarking, Wireframing & Prototyping, Design Systems, Usability Testing, Product Strategy, Pre/post design/dev Research, Continuous Discovery & Iteration, Product Analytics, Metrics/Events Tracking, Measuring Feature Impact.
Project & Team Management
Project Management, Agile, Stakeholder Management, People/Team Skills, Leadership.
Visual & Graphic Design
Visual & Graphic Design, Branding & Identity.
Design Tools
Figma, Whimsical, Adobe Creative Suite (Photoshop, Illustrator, After Effects), Webflow, Framer, Blender, Spline, Lottie.
AI & Emerging Technologies
Midjourney, ChatGPT, n8n, Perplexity, Generative AI, Mixed Reality, Extended Reality, TV Commerce.
Analytics & Collaboration Tools
Mixpanel, Microsoft Clarity, Posthog, Jira, Slack, Notion, Confluence.
Interests
Professional Interests
Startups, Politics, Business, AI.
Personal Interests
Movies, TV-Shows, Anime.