Isaac Cheah

About

Associate Professor of Marketing with expertise in advertising, market research and consumer behaviour. Currently serving as the Associate Editor of the International Journal of Advertising (Taylor & Francis).

Publications

The effects of climate change on food intake, appetite and dietary choices: From current challenges to future practices

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Appetite

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Generational advertising: literature review and practitioner insights on key pitfalls and implications

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International Journal of Advertising

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Guest editorial to a special section on generational advertising research in the modern age

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International Journal of Advertising

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Introduction to a special section on branding, buyer choices and the pursuit of happiness in luxury fashion consumption

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Journal of Global Fashion Marketing

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Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret

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Asia Pacific Journal of Marketing and Logistics

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Revisiting “Cool Japan” in country-of-origin research: a commentary and future research directions

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Asia Pacific Journal of Marketing and Logistics

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Corporate industrial brand equity and firm creditworthiness: The role of climate change commercial risks and opportunities recognition

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Industrial Marketing Management

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Does brand attachment protect consumer–brand relationships after brand misconduct in retail banking?

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International Journal of Bank Marketing

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Consumers' preference for eco-friendly packaged products: pride vs guilt appeal

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Marketing Intelligence & Planning

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Marketing in the metaverse: Moving forward – What’s next?

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Journal of Global Scholars of Marketing Science

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Choosing Higher Education Institution and Study Abroad Destination: What Mainland Chinese Parents and Students Rate Important in the Post-pandemic World?

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Innovation, Leadership and Governance in Higher Education

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Does Social Isolation Influence the Intention to Continue Online Learning in Higher Education?

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SSRN Electronic Journal

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Sustainability claim, environmental misconduct and perceived hypocrisy in luxury branding

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Spanish Journal of Marketing - ESIC

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The effect of consumer resistance to innovation on innovation adoption: the moderating role of customer loyalty

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Asia Pacific Journal of Marketing and Logistics

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Motivations of playing digital games: A review and research agenda

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Psychology & Marketing

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“Buy, wear, return, repeat”: Investigating Chinese consumers' attitude and intentions to engage in wardrobing

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Strategic Change

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Consumer attitude and intention toward ridesharing

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Journal of Strategic Marketing

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A cross cultural comparison between Chinese international and Australian domestic visitors on evaluation of luxury seaplane services

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Tourism Recreation Research

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Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa

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Journal of Global Marketing

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Guest Editorial: Luxury Branding – Strategy, Innovation and Sustainability

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Australasian Marketing Journal

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Guest Editorial: Luxury Branding – Strategy, Innovation and Sustainability

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Australasian Marketing Journal

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Regulatory focus and junk food avoidance: The influence of health consciousness, perceived risk and message framing

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Appetite

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Straight eye for the queer ad: attitudes, skepticism, inferences of manipulative intent and willingness to buy

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Asia Pacific Journal of Marketing and Logistics

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Shelf-based scarcity as a cue of luxuriousness: an application of psychophysiology

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European Journal of Marketing

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Young consumer’s attitude toward local versus foreign luxury brands

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Journal of Global Fashion Marketing

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A united front towards consumer-focused sponsorship

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The Marketing Review

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Factors influencing students' reactions to ethical dilemmas in advertising'

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Asia Pacific Journal of Marketing and Logistics

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Innovative research methodologies in marketing research

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Asia Pacific Journal of Marketing and Logistics

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Drivers and barriers toward reducing meat consumption

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Appetite

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Critical success factors of public health sponsorship in Australia

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Health Promotion International

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Idolizing “My Love from the Star”: Idol attachment and fanaticism of luxury brands

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Psychology & Marketing

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Consumer Ethnocentrism, Market Mavenism and Social Network Analysis

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Australasian Marketing Journal

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Country of Origin Effect: Looking Back and Moving Forward

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Journal of Promotion Management

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Conceptualizing country-of-ingredient authenticity of luxury brands

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Journal of Business Research

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Conceptualising consumer regiocentrism: Examining consumers' willingness to buy products from their own region

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Journal of Retailing and Consumer Services

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Factors influencing generation Y’s purchase intentions of prototypical versus me-too brands

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Journal of Retailing and Consumer Services

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Modelling effects of consumer animosity: Consumers' willingness to buy foreign and hybrid products

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Journal of Retailing and Consumer Services

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Antecedents and outcomes of brand prominence on willingness to buy luxury brands

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Journal of Fashion Marketing and Management

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Factors influencing consumers’ attitudes and purchase intentions of e-deals

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Marketing Intelligence & Planning

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Conceptualising consumer economic nationalistic tendencies: scale development and validation

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The International Review of Retail, Distribution and Consumer Research

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Effects of “owned by” versus “made in” for willingness to buy Australian brands

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Marketing Intelligence & Planning

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Moderating role of religious beliefs on attitudes towards charities and motivation to donate

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Asia Pacific Journal of Marketing and Logistics

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Attitudes towards environmentally friendly products

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Marketing Intelligence & Planning

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