Ismael Carrasco Fricker

Led the full product lifecycle for SIG's Single Sign-On Authentication Platform, impacting all customer segments and ensuring seamless, secure user access.

Defined and prioritized comprehensive product backlogs, translating complex business requirements into actionable user stories for efficient development sprints.

Coordinated cross-functional internal and external stakeholders, including ELCA tech partners, to ensure the on-time delivery of critical platform features.

Designed and prototyped intuitive user interfaces for the Qim Info Candidate Relationship Management platform, significantly enhancing user experience for recruitment.

Analyzed complex user behavior data and identified critical friction points, informing strategic product decisions that optimized platform performance and user satisfaction.

Led the successful creation and evolution of a comprehensive design system for mobile applications and responsive websites, enhancing brand consistency and user experience.

Designed intuitive user experiences that directly contributed to a 25% increase in engagement and a 43% reduction in bounce rate.

Developed detailed user personas, journey maps, and wireframes, leveraging in-depth research findings to guide user-centric product development.

Directed product strategy for enhancing customer loyalty programs and warranty extensions, aligning digital offerings with luxury brand standards and customer expectations.

Defined clear scope and priorities for new functionalities and UX simplification, streamlining the digital platform experience for high-value customers.

Coordinated the successful implementation of prioritized features across diverse stakeholder groups, ensuring cohesive and timely product delivery.

Developed and executed a strategic product roadmap that achieved a significant 42% improvement in customer loyalty.

Managed a cross-functional team of 25 professionals and an external agency, overseeing the development of a B2B platform for global fragrance and flavor operations.

Defined precise project scope, business requirements, and functional specifications, ensuring alignment with strategic goals for the new digital customer experience.

Coordinated internal teams (data, security, marketing, infrastructure) to ensure the on-time and successful delivery of critical B2B platform features.

Implemented strategic digital enhancements that resulted in a 30% increase in conversion rate and a 20% reduction in briefing process abandonment.

Spearheaded the identification and implementation of an MLM software solution, successfully launching a new eCommerce channel for direct selling.

Managed the complete lifecycle of requirements gathering, vendor negotiation, communication, and implementation, ensuring successful utilization and troubleshooting for the new channel.

Collaborated effectively with a diverse cross-functional team, including Product Managers, IT Sell-Out, Business Analysts, Marketers, IT Security, and external agencies to achieve project goals.

Designed a multi-brand Client Care Platform, utilizing high-fidelity Figma designs and creating a comprehensive UI Style Guide for 5+ Richemont watch brands.

Accelerated design-to-development handoff by 30% and reduced post-sale customer contacts by 55%, significantly improving operational efficiency and customer satisfaction.

Led the end-to-end implementation of a Digital Asset Management (DAM) system, coordinating cross-functional teams in project planning, concept dev, and execution.

Orchestrated project scoping, budgeting, and RFP processes, aligning technical requirements with organizational objectives and stakeholder priorities.

Developed comprehensive project documentation, including risk logs, requirement specifications, and detailed timelines, while continuously monitoring progress to mitigate risks and maintain milestones.

Web consultant & project manager (focused on e-Commerce, UX strategy and User Interaction), project implementation, production & planning, allocating resources.

Define the goal-driven design / Content strategy / Functional specification /Prototyping / Front-end implementation / Prioritize items / Own backlogs.

Helping to implement SCRUM and agile methodologies in the organisation.

Agile project management for fashion e-commerce platforms, driving end-to-end oversight of feature launches, scope/business requirement definition, and functional test validation to elevate user experience.

Bridged marketing, sales, developers, and agencies to align priorities, deploying web campaigns, analytics dashboards, and reporting tools that supported data-driven decision-making.

Delivered BRDs/FRDs, CMS rollouts, and wireframes while leading QA, UAT, and A/B testing to optimize UI/UX, ensuring seamless platform enhancements and stakeholder alignment.

Spearheaded art direction for Switzerland’s premier business/financial newspaper and its magazines, leading strategic visual conception, publication design (typography, layout, color systems), photo curation and brand-aligned storytelling across print and digital platforms.

Crafted cohesive design ecosystems, including grid systems, graphics, illustrations, logos, and layouts, ensuring adaptability and consistency for the formats.

Co-founded and led creative direction for a digital venture, overseeing product conceptualization and brand identity development from inception.

Directed the creative vision and user experience strategy, translating innovative ideas into tangible digital products and engaging content.

Managed cross-functional teams and external partners to deliver user-focused digital experiences and ensure alignment with strategic goals.

Oversaw all aspects of brand development and marketing, successfully establishing a distinctive market presence for the new venture.

Developed and executed diverse graphic design projects, translating client visions into compelling visual communications across various mediums.

Managed multiple design projects simultaneously, ensuring high-quality output and strict adherence to client deadlines and brand guidelines.

Collaborated with clients to define project requirements, delivering creative solutions that enhanced brand image and marketing effectiveness.