About
Accomplished Product Design Leader with a decade of experience spearheading end-to-end design for early-stage B2C, B2B, and developer tools startups, including those backed by Sequoia Capital and Zetta Venture Partners. Proven ability to translate complex technical concepts into intuitive user experiences, drive product strategy, and build high-performing design teams. Expert in shaping product vision, brand identity, and market positioning to achieve significant user growth and business impact.
Work
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Summary
Leading Neurelo's comprehensive design vision and strategy, from initial product conceptualization to market positioning. Collaborating closely with cross-functional teams to develop innovative solutions that simplify complex database interactions for users.
Highlights
Defined and executed the end-to-end design vision and strategy for a cloud API platform, encompassing product development and market positioning.
Collaborated effectively with cross-functional teams to design intuitive solutions that simplify complex database interactions, enhancing user experience.
Shaped the product's core user experience and brand identity, aligning design efforts with business objectives.
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Summary
Initially a solo designer, successfully built and led a skilled team of product designers. Directly contributed to significant user base expansion and played a pivotal role in securing investment from Sequoia Capital. Developed innovative design strategies to enhance user engagement and streamline processes for frontline workers.
Highlights
Scaled the design function from a solo role to building and leading a high-performing product design team.
Instrumental in achieving a user base growth to over 50,000, contributing to Rever's recognition as the first Mexican startup to secure investment from Sequoia Capital.
Pioneered innovative design strategies, significantly enhancing user engagement and streamlining complex workflows for frontline workers.
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Summary
Began as a solo web developer and successfully established and led Basiko’s inaugural Web Development team, overseeing both visual design and full-stack web development. Drove the agency’s digital innovation through extensive project delivery.
Highlights
Established and led Basiko's first Web Development team, overseeing visual design and full-stack web development initiatives.
Spearheaded digital innovation by designing and developing over 80 diverse web projects, including e-commerce platforms, custom WordPress solutions, landing pages, and high-impact digital marketing campaigns.
Managed end-to-end project lifecycle from concept to deployment, ensuring high-quality user experiences and technical performance.
Languages
English
Fluent
Spanish
Native
Skills
Product Design
UX/UI Design, Interaction Design, User Research, Prototyping, Wireframing, Design Systems, Design Strategy, Product Strategy.
Leadership & Team Building
Team Leadership, Mentorship, Cross-functional Collaboration, Design Management, Strategic Planning.
Web Development
Front-end Development, WordPress, E-commerce Development, HTML, CSS, JavaScript.
Software & Tools
Figma, Sketch, Adobe Creative Suite, Jira, Confluence.
Interests
Tactile Design
Custom Keyboards, Keycaps, Physical Product Design.