About
Senior product designer passionate about creating digital experiences that feel intuitive, thoughtful and human. Over the years, honed skills across mobile and web products, working on both B2C and B2B projects, and approaching every challenge with curiosity, attunement, and focus on meaningful outcome for users and businesses alike.
Shaped more than 15 digital products ranging from complex applications and mobile apps to engaging web platforms, ensuring cohesive experiences across devices and touchpoints.
Current work includes research, hands-on product design, workshops, and building comprehensive design systems that seamlessly integrate brand, marketing, and functionality.
Having a strong foundation in leading projects and shaping product experiences, I enjoy collaborating with designers, product teams, and engineers to ensure design strategy aligns with broader business objectives. Currently focused on guiding high-level design decisions and shaping the strategic direction of the products I work on.
Work
Endava
|Senior Product Designer
Zagreb, Croatia
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Summary
As one of two designers on a digital platform supporting people with substance abuse and mental health challenges, collaborated across mobile apps, web applications, and CMS platforms to deliver cohesive, user-centered experiences. Engaged in every stage of the design process, including user research, stakeholder interviews, usability testing, prototyping, and design implementation. Co-led the brand redesign and helped define new app features and user flows through continuous iteration and feedback. Beyond project work, led design team discussions to foster collaboration, share knowledge, and support professional growth. These sessions included problem-solving workshops, exploration of emerging design trends and tools, and presentations on effectively communicating design decisions to clients and stakeholders.
Highlights
Played a central role in refining and extending a large-scale design system, improving consistency, scalability, and efficiency across all digital products. Collaborated closely with the Lead Designer through every phase of the design process — from research and stakeholder feedback to developing wireframes, prototypes, and iterating on design concepts. Ensured high-quality implementation by reviewing and providing feedback during the development phase.
Through close collaboration with end users and internal stakeholders, delivered experiences that balanced user needs, business objectives, and technical feasibility. This contributed to the platform’s ongoing growth and engagement, with 85% of participants who engaged through the app reporting sobriety after three months.
Five Agency (acquired by Endava)
|Product Designer
Zagreb, Croatia
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Summary
As a Product Designer at Five Agency, responsible for creating high-fidelity UI designs for web and mobile applications. Collaborated closely with cross-functional teams to deliver seamless user experiences. While primarily focused on visual design, also actively expanded UX skills by conducting user research, analyzing feedback, and integrating insights to improve the design process. Over two years, developed a strong ability to merge UI and UX principles, resulting in more impactful, user-centered solutions.
Highlights
Led the redesign of Mint House’s booking flow, replacing a third-party module with a custom, user-informed solution that increased bookings by 30% post-launch.
Played a key role in rebranding multiple client products, evolving their visual identities from early-stage startup aesthetics to professional, authoritative designs aligned with target markets.
Delivered high-fidelity UI designs across diverse platforms, ensuring consistency, clarity, and intuitive user experiences for both web and mobile products.
Collaborated closely with developers, product managers, and stakeholders to ensure smooth implementation, clear communication, and seamless design handoffs.
Designed and facilitated client workshops, crafting tailored questions for both stakeholders and end users to refine product goals, align user needs with business objectives, and ensure that final solutions met both effectively.
Five Agency
|Design Intern
Zagreb, Croatia
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Highlights
Assisted in designing web and mobile interfaces under the guidance of senior designers.
Supported usability testing and analyzed user feedback to inform design iterations.
Participated in design critiques and implemented feedback to improve design quality.
Created UI components and visual illustrations, ensuring consistency across screens and devices.
Helped prepare presentation materials and design documentation for client meetings.
Shadowed design workshops and contributed ideas during brainstorming sessions.
Collaborated with developers to understand implementation constraints and ensure feasible design solutions.
Explored new tools and techniques to enhance workflow efficiency and actively sought feedback to refine design skills.
Skills
Product Design
UX/UI Design, User Research, Prototyping, Wireframing, Usability Testing, Design Systems, Information Architecture, Interaction Design, Mobile App Design, Web Application Design, CMS Platforms.
Project Management
Stakeholder Management, Cross-functional Collaboration, Workshop Facilitation, Design Leadership, Product Roadmapping, Problem-Solving.
Education
University of Zagreb, Faculty of Architecture, School of Design
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MA
Design and Visual Communications
University of Zagreb, Faculty of Architecture, School of Design
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BA
Design and Visual Communications