About
Strategic and data-driven Product Leader with over 15 years of experience, specializing in driving measurable growth and operational excellence across consumer marketplaces and SaaS platforms. Proven expert in leveraging AI-powered research, predictive modeling, and rapid prototyping to accelerate innovation and achieve $300M+ business outcomes. Recognized for transforming complex challenges into clear, actionable strategies that deliver significant revenue growth and efficiency gains.
Work
TRUECAR, INC.
|Senior Director, Product Management
Remote, Remote, US
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Summary
Advanced through three product leadership roles at TrueCar, culminating as Senior Director, Product Management, where he partnered with the C-suite to define and execute multi-year product strategies aligned with over $300M in revenue goals.
Highlights
Defined multi-year product vision and implemented a Product Operating Model, significantly improving prioritization, execution velocity, and stakeholder alignment for a $300M+ revenue portfolio.
Introduced AI-driven research workflows utilizing ChatGPT, Gemini, and Granola, accelerating customer insights and reducing analysis time by 40%.
Leveraged advanced prototyping tools (vo, Lovable, Bolt) to validate new experiences, enhancing clarity and reducing miscommunication across Product, UX, and Engineering teams.
Partnered with Machine Learning teams to launch predictive pricing models, lead quality modeling, and AI-generated vehicle summaries, which improved dealer ROI and engagement.
Built and deployed internal AI agents for automated reporting, documentation, and status updates, significantly boosting team productivity and efficiency.
Enhanced "Sell Your Car" and "Trade-In" experiences, driving a 300% increase in conversion and a 200% increase in lead generation, alongside a 12% improvement in checkout experiences.
Transitioned a legacy valuation tool to an in-house algorithm, resulting in $100K/month in savings while maintaining service quality.
ANTHEM, INC
|Senior Digital Product Manager
Remote, Remote, US
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Summary
Managed and coached a team of 11 across the Medicaid Digital Experience, leading digital transformation initiatives, migrating legacy infrastructure, and implementing product-centric methodologies.
Highlights
Directed the migration from SharePoint 2007 to Adobe Experience Manager, delivering the project on time and within a $2M+ budget.
Developed a real-time operational dashboard, generating $172K in annual savings and improving SLA completion by 9%.
Championed the adoption of continuous discovery practices and KPI-driven product management, fostering a data-informed culture.
BEACHBODY, LLC.
|Senior Product Manager
Santa Monica, CA, US
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Summary
Owned the product roadmap for the Coach Office SaaS platform, supporting a $1B business with over 400K active users and driving high-impact business outcomes.
Highlights
Drove the migration from a third-party SaaS vendor to an in-house platform, achieving $60K/month in cost savings.
Implemented continuous customer feedback loops and discovery sessions, ensuring the product roadmap was aligned directly with user needs and business objectives.
Led cross-functional teams to prioritize initiatives, focusing on those with the highest impact on business outcomes.
SOUTHERN CALIFORNIA EDISON
|Senior Business Analyst
Irwindale, CA, US
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Summary
Identified and implemented optimizations for the "Role Mapping" Team, significantly reducing request processing times and manual intervention.
Highlights
Identified optimizations that reduced "Role Mapping" Team request processing times by ~60% and manual intervention by ~55%.
Served as a Key Subject Matter Expert and Functional Lead for multiple migration and enhancement projects.
Developed comprehensive training and communication materials to support Change Management efforts, facilitating successful pre and post Go Live transitions.
PACIFIC COAST RESEARCH
|Market Research Analyst (Project Based Contractor)
Redondo Beach, CA, US
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Summary
Conducted comprehensive market research, analyzing data for trends, and presenting key findings to senior leadership to inform strategic decisions.
Highlights
Conducted in-depth market research to accumulate and analyze data, identifying critical trends and insights.
Presented key findings and strategic recommendations to senior leaders, directly influencing business decisions.
Education
Loyola Marymount University
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MBA
Organizational Behavior & Marketing Management
Loyola Marymount University
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BBA
Management & Business Law
Certificates
Certified SAFe 4 Agilist
Issued By
Scaled Agile, Inc.
Certified SAFe 4 Practitioner
Issued By
Scaled Agile, Inc.
Skills
AI & Machine Learning
AI-Integrated Product Strategy, GenAI Tools (ChatGPT, Gemini, vo, Otter, Granola, Gamma, Guidde), Predictive Modeling, AI Agents, AI-powered Workflows, Machine Learning, AI-generated Content.
Product Management & Strategy
Product Vision & Roadmapping, 0->1 Product Builds, SaaS Platforms, Marketplace Optimization, Product Strategy, Product Operating Models, Continuous Discovery, KPI-Driven Product Management, Product Development Lifecycle, Prototyping (vo, Lovable, Bolt), User Experience (UX), Productboard, Jira, Figma.
Data & Analytics
Data-Driven Decisioning, Experimentation Frameworks, OKRs, Analytics, Data Visualization, Google Analytics, A/B Testing, Market Research, Data Analysis.
Leadership & Business Acumen
Cross-Functional Leadership, Stakeholder Alignment, Operational Excellence, Team Leadership, Strategic Planning, Business Outcomes, Digital Transformation, Change Management.
Methodologies
Agile, Shape Up, SAFe (Certified SAFe 4 Agilist, Certified SAFe 4 Practitioner).
Technical Tools
API Integrations, SharePoint, Adobe Experience Manager, Mouseflow.