About
Crafts scalable systems that balance user needs and product goals.
Work
Naver (Google of Korea)
|Product Designer
Highlights
Designed the Al chat interface for Korea's leading search engine by structuring LLM-generated responses for commerce-specific queries
Designed Al-powered marketing and messaging tools for over 30,000 eCommerce business operators, improving productivity and campaign performance visibility
Created end-to-end dashboard experience to help enterprise users analyze Al-driven marketing results and optimize next actions
Improved model accuracy by 35% through a preprocessing algorithm for automatic keyword extraction and customer review categorization
Webtoon (Naver spin-off listed in the U.S.)
|Product Designer
Highlights
Led design for world first online comics platform (4.5M+ DAU), covering product requirement documentation, user research, and UX for App, Mobile/PC Web
Increased app ratings and engagement (iOS: 3.0 → 4.7 | Android: 3.9 → 4.6) by redesigning the rating flow based on usage logs and daily voice-of-customer feedback
Drove cross-functional projects and filed patents related to business models and content discovery, achieving 230K+ daily tab views
Kiswe
|Design Intern
Highlights
Rebranded a live streaming app and developed GUI guidelines
Conducted competitive UX/UI analysis and user testing in the K-pop vertical, leading to interactive feature suggestions for concerts breaking Guinness record in online attendance
Volunteer
IBM, Qualcomm, SF Mayor's Office, Schoolab
|Projects with
MIT Reality Hack
|Participant
UC Berkeley
|Content & Visual Designer
Education
University of California, Berkeley
Master of Design
HCI
Grade: 3.9
Korea Advanced Institute of Science and Technology (KAIST)
Bachelor of Science
Industrial Design
Awards
Al Design Award 2025 Gold Winner
Finalist (Top 0.3%) at Global Al Hackathon
Honorable Mention, Adobe Designathon
1st place, Moonshot Designathon
Best Thesis Award
Excellence award in Leadership and Volunteer activities (Top 10%)
4 years full-ride, Samsung scholarship, National Graduate Technology scholarship
Skills
Design
Figma, Adobe Suite, Unity, Usability Test, Sketching, Product Requirement Documents, Wireframing, Product management, Workshop facilitating, Equitable Design.
Technical
R, SQL, Tableau, Python, Swift UI, LLM, 3D modeling (Fusion360, Rhino, Grasshopper, Keyshot), Physical Prototyping, Arduino.