Education
University of Ibadan, Nigeria
Bachelor of Science
Marketing
Grade: 3.8
Courses
Computer Science
Work
Paystack
|Digital campaign managers, email & performance marketers.
Nigeria
Contact
Summary
Paystack Digital campaign managers, email & performance marketers.
Freelance
|Digital Marketing Specialist
Remote, Remote, Global
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Summary
Designed and managed digital marketing and social media campaigns for over 10 Shopify and small brands, driving significant online visibility and sales growth.
Highlights
Generated over $100K+ in revenue for a print-on-demand Shopify store by managing comprehensive content and marketing campaigns.
Achieved a 40% reduction in Cost Per Acquisition (CPA) within the first month by designing and executing a data-driven Facebook Ads strategy.
Drove a 35% increase in Instagram engagement for a local fashion brand within 4 weeks through strategic content planning and community management.
Grew a dropshipping brand's TikTok account from 0 to over 10,000 followers in days by implementing strategic content creation.
Successfully transitioned multiple local brick-and-mortar stores to online selling, integrating Shopify and social media strategies to expand market reach.
FashionNova Style
|Social Media Manager (Contract)
Remote, Remote, Global
→
Summary
Managed social media presence for FashionNova Style, significantly increasing Instagram reach and engaging with customers to drive interest and conversions.
Highlights
Increased Instagram reach by an impressive 60% within just 2 months through strategic content planning and community engagement.
Led content strategy development and designed engaging carousels and reels to promote product drops and drive customer interest.
Managed and responded to over 150 direct messages weekly, converting warm leads into customers through personalized communication.
About
Results-driven Digital Marketing & Social Media Specialist with 3+ years of experience, adept at enhancing online presence and driving measurable growth for small businesses and e-commerce brands. Proven track record of improving engagement metrics by over 30% and increasing sales by 25% through strategic Shopify optimization, targeted social media management, and data-backed marketing campaigns. Seeking to leverage expertise in digital strategy and conversion optimization to achieve impactful results for global projects.
Certificates
Meta Social Media Marketing Professional Certificate
Issued By
Meta / Coursera
Digital Marketing Certificate
Issued By
Certified Social media marketing pro
Issued By
Coursera
Skills
Social Media Marketing
Instagram, Facebook, TikTok, Growth Strategies, Engagement.
Shopify Store Growth
Shopify, E-commerce Optimization, Conversion Funnel Creation.
Meta Ads & Campaigns
Paid Social Campaigns, ROI Optimization, Conversion Metrics, Facebook Ads, Instagram Ads.
Content Creation & Branding
Brand Identity Development, Content Strategy, Audience Resonance, Canva Pro, Buffer, Later.
Copywriting
Social Media Copy, Email Campaign Copy, Marketing Materials.
Community Management
Online Community Building, Engagement Strategies, Direct Message Marketing.
Analytics & Email Marketing
Data Analysis, Meta Business Suite, Google Analytics, Klaviyo, Mailchimp, Omnisend, Automated Email Flows, TikTok Analytics.
Advertising Platforms
Meta Ads Manager, TikTok Ads, Google Ads.
Project Management Tools
Notion, Trello, Slack.