João Cox
Distinguished Executive, Board Member, and Strategic Investor
Salvador, BR.About
Highly accomplished executive with over three decades of experience driving significant growth and value creation across diverse sectors, including telecommunications, finance, and real estate. Proven leader in board governance, strategic investments, and complex organizational transformations, notably achieving a revenue increase from R$5B to R$13B and an EBITDA turnaround from -R$300M to R$3.3B for Claro S.A. Adept at steering companies through M&A, IPOs, and market expansions, leveraging pragmatic leadership and an innovative vision to deliver sustained profitability and stakeholder value.
Work
Junior Achievement Brazil
|Member, Advisory Board
Brazil, Brazil
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Summary
Provided strategic guidance and oversight as an Advisory Board Member, supporting youth entrepreneurship and economic education initiatives.
AG7 Partners
|Chairman, Board of Directors
Brazil, Brazil
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Summary
Chaired the Board of Directors, providing leadership and strategic oversight to drive company growth and governance.
Esfera Brasil
|Member, Advisory Board
Brazil, Brazil
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Summary
Provided expert advice and strategic direction as an Advisory Board Member, contributing to organizational development.
Vivara Participações S.A.
|Chairman, Board of Directors
Brazil, Brazil
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Summary
Chaired the Board of Directors, guiding strategic decisions and ensuring robust corporate governance for the organization.
Cox Investments & Advisory
|Founder and Partner
Brazil, Brazil
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Summary
Founded and led a strategic investment and advisory firm, developing a real estate platform, managing interim CEO roles, and investing across diverse technology, consumer, and real estate sectors.
Highlights
Developed and launched a successful real estate business platform focused on BTS (Build-to-Suit) and Power Centers, expanding market presence and asset portfolio.
Provided interim management as CEO and shareholder at WTorre S.A., guiding strategic direction and operational execution during critical phases.
Managed a varied investment portfolio across technology (VoIP, Digital Signage, mobile marketing), food & entertainment, and real estate, securing growth and returns.
Delivered high-impact consulting and advisory services in M&A, pre-IPO strategies, finance, technology, and corporate governance for diverse clients.
Embraer S.A.
|Member, Board of Directors
Brazil, Brazil
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Summary
Served on the Board of Directors, providing strategic oversight and governance for a leading aerospace manufacturer.
Braskem S.A.
|Vice Chairman, Board of Directors
Brazil, Brazil
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Summary
Served as Vice Chairman of the Board, contributing to strategic direction and corporate governance for a major petrochemical company.
Petrobras S.A.
|Member, Board of Directors; Head, Investments Committee
Brazil, Brazil
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Summary
Contributed to strategic governance as a Board Member and led the Investments Committee for a major energy corporation.
Linx S.A.
|Member, Board of Directors
Brazil, Brazil
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Summary
Provided strategic guidance as a Board Member, contributing to the growth and governance of a technology company.
Qualicorp Participações S.A.
|Member, Board of Directors
Brazil, Brazil
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Summary
Served on the Board of Directors, offering strategic insights for a leading healthcare benefits administrator.
Eldorado Celulose
|Member, Board of Directors
Brazil, Brazil
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Summary
Contributed to board-level strategy and governance for a major pulp and paper company.
TIM Participações S.A.
|Chairman, Board of Directors
Brazil, Brazil
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Summary
Chaired the Board of Directors, guiding strategic initiatives and corporate governance for TIM Participações S.A.
TIM Brasil S.A.
|Chairman, Board of Directors
Brazil, Brazil
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Summary
Chaired the Board of Directors, providing leadership and strategic direction for TIM Brasil S.A.
Cassol
|Advisory Board Member
Brazil, Brazil
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Summary
Provided expert advisory and strategic guidance as an Advisory Board Member for Cassol.
Estácio Participações S.A
|Chairman, Board of Directors; Member, Board of Directors
Brazil, Brazil
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Summary
Served as Chairman and Member of the Board, providing strategic leadership and oversight for a prominent educational institution.
OTP
|Member, Board of Directors
Brazil, Brazil
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Summary
Contributed to strategic direction and governance as a Board Member for OTP.
Asgaard
|Member, Board of Directors
Brazil, Brazil
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Summary
Served on the Board of Directors, contributing to governance and strategic planning for Asgaard.
PDG S.A.
|Member, Board of Directors
Brazil, Brazil
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Summary
Contributed to strategic oversight and corporate governance as a Board Member for PDG S.A.
Construtora EVEN S.A
|Member, Board of Directors
Brazil, Brazil
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Summary
Served on the Board of Directors, providing strategic guidance for Construtora EVEN S.A.
Acel
|Member, Board of Directors
Brazil, Brazil
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Summary
Contributed to strategic oversight and corporate governance as a Board Member for Acel.
Claro S.A.
|President and CEO, Vice President of the Board of Directors
Brazil, Brazil
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Summary
Led Claro S.A. as President and CEO, overseeing significant client growth, revenue expansion, and a major financial turnaround, while serving on the Board of Directors.
Highlights
Drove subscriber base growth by approximately 28 million new clients within four years, significantly expanding market share.
Executed a successful management plan that organically increased revenues from R$ 5 billion to R$ 13 billion, demonstrating strong market penetration.
Achieved a remarkable EBITDA turnaround, converting a deficit of R$ 300 million to a positive R$ 3.3 billion.
Ensured net and operational profitability, achieving net cash flow despite an ambitious 3G launch and substantial investment program.
Orchestrated branding redesign and positioning across 14 countries, coordinating local market adaptation and enhancing brand visibility.
Championed and implemented a client-driven relationship culture and program, improving customer satisfaction and loyalty.
TeleBrasil
|Member, Board of Directors
Brazil, Brazil
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Summary
Served on the Board of Directors, providing strategic guidance for TeleBrasil.
Claro S.A.
|Vice Chairman, Board of Directors
Brazil, Brazil
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Summary
Served as Vice Chairman of the Board, contributing to strategic direction and governance for Claro S.A.
Stefanini S.A.
|Member, Board of Directors
Brazil, Brazil
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Summary
Contributed to strategic oversight and corporate governance as a Board Member for Stefanini S.A.
Construtora Moura Dubeux S.A.
|Member, Board of Directors
Brazil, Brazil
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Summary
Served on the Board of Directors, providing strategic guidance for Construtora Moura Dubeux S.A.
Cellcom - Israel
|Vice Chairman, Board of Directors
Israel, Israel
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Summary
Served as Vice Chairman of the Board, contributing to strategic direction and governance for Cellcom - Israel.
TeleMan - Netherlands
|Chairman, Board of Directors
Netherlands, Netherlands
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Summary
Chaired the Board of Directors, providing leadership and strategic oversight for TeleMan - Netherlands.
Cox Advisory
|Partner
Brazil, Brazil
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Summary
Provided expert advisory services, successfully facilitating high-value company participations and securing significant capital for industrial expansion.
Highlights
Facilitated the sale of company participations in Israel and the Netherlands, generating over US$ 700 million in transactions.
Secured approximately US$ 100 million in funding from BNB to expand a key petrochemical company, driving industrial growth.
National Financial System Court of Appeal
|Effective Member - Publicly-held Companies Representative
Brazil, Brazil
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Summary
Served as an Effective Member, representing publicly-held companies in the National Financial System Court of Appeal, ensuring fair and informed financial judgments.
Fórum dos Líderes Empresariais (Entrepreneurial Leaders Forum)
|Elected Permanent Member
Brazil, Brazil
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Summary
Elected as a Permanent Member of the Entrepreneurial Leaders Forum, contributing to high-level discussions and initiatives.
IBRI - Brazilian Investor Relations Institute
|Member, Board of Directors
Brazil, Brazil
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Summary
Served on the Board of Directors, contributing to the development and promotion of investor relations best practices in Brazil.
Abrasca - Brazilian Association of Public Companies
|Member, Board of Directors
Brazil, Brazil
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Summary
Contributed to strategic oversight and advocacy for publicly-held companies as a Board Member for Abrasca.
Telemig Celular Participaçoes / Telemig Celular S.A. & Tele Norte Celular Participações / Amazônia Celular
|CEO & CFO, Head of Investor Relations
Brazil, Brazil
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Summary
Served as CEO, CFO, and Head of Investor Relations, leading organizational restructuring, driving profitability, and managing public listings for major telecommunications companies.
Highlights
Orchestrated comprehensive organizational restructuring, implementing an entrepreneurial model that significantly boosted profitability and sales results.
Directed branding redesign and positioning initiatives, enhancing market segmentation and competitive advantage.
Implemented a client-driven relationship culture and program, improving customer engagement and loyalty.
Secured essential funding to support company growth programs while maintaining financial health and stability.
Managed successful listings for 2 companies on NYSE and 4 on Bovespa, enhancing market visibility and investor confidence.
GCO - Grupo Concesionario Del Oeste - Argentina
|Member, Board of Directors
Argentina, Argentina
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Summary
Contributed to strategic oversight and corporate governance as a Board Member for GCO - Grupo Concesionario Del Oeste.
Grupo Odebrecht
|CFO, Infrastructure Business
Brazil, Brazil
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Summary
Led financial operations for the Infrastructure Business unit, overseeing strategic financial planning and execution.
Itá Energética S.A.
|Member, Board of Directors
Brazil, Brazil
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Summary
Served on the Board of Directors, providing strategic guidance for Itá Energética S.A.
Grupo Odebrecht
|Finance Director, Holding
Brazil, Brazil
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Summary
Directed financial strategies and operations at the holding level, ensuring robust financial health and compliance.
Unipar União de Indústrias Petroquímicas S.A.
|Member, Board of Directors
Brazil, Brazil
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Summary
Served on the Board of Directors, providing strategic guidance for Unipar União de Indústrias Petroquímicas S.A.
Grupo Odebrecht
|CFO, Petrochemical Business
Brazil, Brazil
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Summary
Managed financial operations for the Petrochemical Business, notably executing groundbreaking securitization and overseeing IPO registrations.
Highlights
Executed the first-ever dividend securitization in the international market, diversifying funding sources.
Managed all registrations at the SEC for the company's IPO, ensuring regulatory compliance and market readiness.
Poliolefinas S.A
|Member, Board of Directors
Brazil, Brazil
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Summary
Contributed to strategic oversight and corporate governance as a Board Member for Poliolefinas S.A.
Poliolefinas do Nordeste
|Member, Board of Directors
Brazil, Brazil
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Summary
Served on the Board of Directors, providing strategic guidance for Poliolefinas do Nordeste.
Universidade FACS - Business Administration
|Graduate Professor; Accounting, Finance & Control and Business Economics
Brazil, Brazil
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Summary
Instructed graduate students across Accounting, Finance & Control, and Business Economics, contributing to their professional development.
Highlights
Provided comprehensive instruction in Accounting, Finance & Control to graduate students, preparing them for advanced roles.
Taught Business Economics, equipping students with essential analytical and strategic decision-making skills.
Faculdades Integradas Estácio de Sá - CENID
|Capital Markets Professor, Monetary Policy and Capital Markets Professor
Brazil, Brazil
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Summary
Educated postgraduate students in Capital Markets, Monetary Policy, and Business Administration, fostering expertise in complex financial subjects.
Highlights
Taught advanced courses in Capital Markets and Monetary Policy to postgraduate students, enhancing their financial acumen.
Developed and delivered curriculum for Business Administration post-graduation, integrating theoretical knowledge with practical applications.
DESENBANCO - BANCO DE DESENVOLVIMENTO S.A.
|Superintendence Assessor
Brazil, Brazil
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Summary
Supported superintendence operations, providing key assessments and contributing to strategic initiatives for a development bank.
Highlights
Assisted the Superintendence in critical decision-making processes, providing data-driven insights and recommendations.
Contributed to the evaluation and implementation of development projects, aligning with the bank's strategic objectives.
SECRETARIA DA INDÚSTRIA, COMÉRCIO E TURISMO (BA)
|Economist, Division of Programming and Pre-Investments
Bahia, Brazil
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Summary
Analyzed economic data and developed programming and pre-investment strategies for the Secretariat of Industry, Commerce, and Tourism.
Highlights
Conducted economic analyses to inform industrial and commercial development policies for the state of Bahia.
Developed strategic programming and pre-investment initiatives to stimulate regional economic growth and tourism.
Education
The College of Petroleum Studies
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Postgraduate Studies
Petrochemicals Economics
Université du Québec à Montreal
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Maitrise (not completed)
Économique
Courses
Mémoire sur L'Allocation des Ressources Humaines dans le Processus du Développement Économique
Universidade Federal da Bahia
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B.Sc.
Economics
Awards
30% Club Brazil Award
Awarded By
30% Club Brazil
Recognized for Vivara having at least 30% of its Board of Directors composed of women, promoting diversity in corporate leadership.
Inconfidência Medal of Honour
Awarded By
Grande Medalha
Awarded the prestigious Grande Medalha, signifying significant contributions.
Executive of the Decade
Awarded By
Consumidor Moderno magazine
Recognized by Consumidor Moderno magazine for exceptional executive leadership and impact.
National Entrepreneurial Leader in Telecommunications
Awarded By
Gazeta Mercantil newspaper
Voted by Gazeta Mercantil readers as the leading entrepreneurial leader in telecommunications in 2003, 2007, 2008, and 2009.
Honorary Citizen of Minas Gerais
Awarded By
Assembleia Legislativa de Minas Gerais
Granted the title of Honorary Citizen of Minas Gerais, recognizing contributions to the state.
Modern Consumer Award
Awarded By
Modern Consumer Award
Telemig Celular, Amazônia Celular, and Claro were consistently recognized as the best companies in customer care in the mobile telecom sector for multiple years (2000-2008).
Sales Person of Brazil
Awarded By
Associação dos Dirigentes de Vendas do Brasil
Recognized by the Brazilian Sales Directors Association for outstanding achievements in sales leadership.
One of the top 100 most influent Brazilians
Awarded By
Isto É magazine
Listed among the top 100 most influential Brazilians by Isto É magazine, acknowledging significant national impact.
Entrepreneur of the Year
Awarded By
Isto É Dinheiro magazine
Recognized as Entrepreneur of the Year by Isto É Dinheiro magazine for exceptional entrepreneurial achievements.
Honorary Citizen of Belo Horizontino
Awarded By
Câmara dos Vereadores de Belo Horizonte
Granted the title of Honorary Citizen of Belo Horizontino, recognizing contributions to the city.
30 Top Entrepreneurial Companies in Brazil
Awarded By
Exame magazine
Telemig Celular was nominated among Brazil's top 30 entrepreneurial companies by Exame magazine.
The leading individuals: sell-side view of the best CEO in the telecom industry in Latin America
Awarded By
Institutional Investor Magazine
Recognized by Institutional Investor Magazine as the best CEO in the Latin American telecom industry from a sell-side perspective.
Marketing Man of the Year 2004 - MG
Awarded By
Marking Magazine Editora Referência
Elected Marketing Man of the Year by an examining board based on spontaneous nominations, highlighting marketing leadership in Minas Gerais.
The Best 100 Companies to Work at in Brazil and The best 40 Companies for Women to Work at in Brazil
Awarded By
Exame magazine with Great Place to Work
Telemig Celular and Amazônia Celular were nominated among the best companies to work for in Brazil, and among the best for women.
Grand Prix for the Best Overall Investor Relations Program in Latin America
Awarded By
IR Magazine
The only Brazilian company nominated 3 times for this award (2000, 2001, 2003), recognizing excellence in investor relations.
Brazilian Mobile Operators - Ranking System
Awarded By
Brazilian Mobile Operators
Telemig Celular and Tele Norte Celular were recognized as the best telecom companies in Brazil for transparency with investors.
Best Corporate Governance
Awarded By
Wall Street Journal
Telemig Celular was indicated as the 7th best Brazilian company for corporate governance, with Tele Norte ranked 10th by Wall Street Journal.
Best Telecom Company in Investor Relations in Latin America
Awarded By
Morgan Stanley Dean Witter
Ranked 2nd in the Annual Investor Relations Rankings by Morgan Stanley Dean Witter.
Deal of the year
Awarded By
Trade Finance Magazine
Recognized by Trade Finance Magazine for a significant deal in Brazil.
Languages
Portuguese
English
French
Skills
Leadership & Strategy
Pragmatic Leadership, Strategic Planning, Business Acumen, Innovative Vision, Board Governance, Executive Leadership, Corporate Strategy, Organizational Restructuring, Interim Management.
Financial Management
P&L Management, Financial Discipline, Fundraising, Investment Management, Capital Markets, IPO Management, Dividend Securitization, Financial Analysis, Budgeting.
Business Development & Growth
Client Acquisition, Revenue Growth, EBITDA Turnaround, Market Expansion, M&A Advisory, Business Platform Development, Partnership Development.
Operations & Marketing
Client-Driven Relationship Management, Branding Redesign, Market Segmentation, Multichannel Marketing, Customer Care, Operational Profitability.
Technology & Industry Expertise
Telecommunications, 3G Launch, VoIP, Digital Signage, Mobile Marketing, Petrochemicals, Real Estate, Aerospace, Pulp and Paper.
Corporate Governance & Compliance
Board Oversight, Regulatory Compliance (SEC), Investor Relations, Risk Management, Transparency, Ethics.