About
A highly accomplished leader with over 15 years of experience in export promotion, market entry, business development, trade policy, and economic transformation, consistently driving strategic initiatives to foster sustainable economic growth. Proven expertise in developing impactful export promotion strategies, helping businesses from start up to thriving and competitive in local and international markets.
Languages
English
Skills
Strategic Project Management
Export Promotion & Market Expansion
Policy Development & Implementation
Market Research & Consumer Insights
Brand Management & Public Relations
International Trade Regulations
Stakeholder Engagement & Partnerships
Rural Development & Job Creation
Proposal Writing & Fund Mobilization
Investment Promotion & Facilitation
Private Sector Development Strategy
Regulatory Framework Development
Business Support & Facilitation
Work
Brades, Montserrat
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Summary
Leading transformational economic development initiatives to create a business-enabling environment and drive private sector growth in Montserrat.
Highlights
Lead transformational economic development initiatives, creating a business-enabling environment and driving private sector growth in Montserrat.
Develop and implement comprehensive investment promotion strategies, including the successful "Invest Montserrat" brand development and rollout.
Formulate the Private Sector Development Strategy and Action Plan to diversify the economy beyond government dependence.
Manage strategic business support programs and facilitate access to regional export opportunities for local producers.
Lead cross-ministerial initiatives to identify and reduce barriers, significantly improving business operations and investment climate.
Castries, Saint Lucia
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Summary
Orchestrated the transformation of the seamoss subsector from subsistence to a major export revenue generator, contributing significantly to GDP and creating hundreds of rural jobs.
Highlights
Orchestrated the transformation of the seamoss subsector into a major export revenue generator, significantly contributing to national GDP and creating hundreds of rural jobs.
Developed and executed data-driven domestic and international marketing strategies, achieving increased brand awareness and substantial sales growth.
Established strategic partnerships with international trade agencies and NGOs, securing vital funding and support for critical export initiatives.
Led client services and product development initiatives, aligning product offerings with national brand strategy and evolving consumer preferences.
Implemented comprehensive analysis of promotion events, optimizing marketing ROI and enhancing performance metrics.
Castries, Saint Lucia
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Summary
Directed two departments with a combined staff of 56, streamlining operations and enhancing productivity.
Highlights
Directed two departments comprising 56 staff, successfully streamlining operations and enhancing overall productivity.
Designed and implemented strategic marketing plans that facilitated successful entry of fish and fisheries products into the US and CARICOM markets.
Pioneered and executed export strategies, leading to the first-ever international exports of Saint Lucia's fisheries products.
Bridgetown, Barbados
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Summary
Crafted sector-specific strategies to boost exports and stimulate economic growth.
Highlights
Crafted sector-specific strategies that effectively boosted exports and stimulated economic growth.
Provided expert advice to policymakers on international trade regulations, influencing national trade policy development.
Guided private sector companies in successfully navigating and meeting market entry requirements for major trading partners.
Authored successful project proposals, securing critical funding for key private sector development initiatives.
Spearheaded projects focused on enhancing the export readiness and competitiveness of local businesses.