Cielo Santiago

Led the redesign of Banco Macro's app, improving accessibility, usability, and overall user experience.

Conducted advanced research (interviews, testing, benchmarking, data analysis), and created wireframes, prototypes, and presentations for the team and stakeholders.

Worked closely with cross-functional teams (marketing, development, and data), increasing adoption, reducing friction, and receiving positive feedback from users and the business.

Ensured global design standards and visual consistency across print, digital, and social media assets.

Managed multilingual projects using Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Effects), improving delivery times and operational efficiency.

Created high-quality materials aligned with e-commerce best practices and digital platform guidelines for a leading tech company.

Identified UX problems, including low service perception and lack of team integration.

From a Service Design approach, I applied research (surveys, interviews, data analysis) and suggested improvements to Zoho Desk, ensuring consistency across digital, CRM, social, and offline channels.

Created wireframes and prototypes based on research, integrating Al to improve scalability and personalization. Worked with the development team and helped improve the NPS.

Designed the mobile app experience, leading usability testing, iterative prototyping, design system creation, guidelines, and micro-interactions.

Conceptualized and oversaw multichannel graphic pieces (animations, HTML banners with Adobe Animate, motion design with After Effects), increasing social media engagement by 40%.

Defined and strengthened the brand's visual identity across all channels, led campaigns, and worked with cross-functional teams, increasing brand recognition.