Viren Jhonsa

Ran stakeholder workshops and user interviews to identify business goals, uncover pain points, and gather emotional and functional requirements leading to design updates that resulted in an 18% drop in helpdesk queries to course search and enrolment.

Designed and tested iterative user flows and clickable prototypes, enabling quick validation cycles that helped refine critical journeys improving task success rates by over 40%.

Conducted usability testing sessions and documented findings into actionable improvements that directly influenced the content structure and reduced drop-offs by 20% on key pages.

Accelerated accessibility improvements aligned with WCAG standards, improving navigation for users with assistive needs and reducing task abandonment in form-based journeys.

Initiated and led the creation of the TAFE NSW Design System, streamlining design consistency across multiple platforms and reducing UI rework by nearly 50% during development.

Implemented a structured design-to-development handover process, including walkthroughs and documentation, which reduced design-to-dev handoff time and helped ship faster with fewer defects.

Presented design strategy and outcomes in fortnightly showcases to over 100 stakeholders, effectively communicating complex technical information to influence leadership decisions and drive excitement.

Tools used: Figma, Miro, Adobe Creative Suite, Jira, Confluence, Trello, Qualtrics, Liferay, Sitecore, Moodle, Google Analytics

Led the redesign of the intranet portal, improving content discoverability and usability, resulting in a 41% reduction in employee support tickets related to navigation and access.

Applied user-centered design methodologies, including stakeholder interviews and usability testing, that increased task completion rates on key internal workflows by 35%.

Collaborated cross-functionally with PMs, developers, and testers to align design with technical constraints, reducing handover friction and shortening development cycles by 25%.

Utilized analytics from the legacy intranet to identify high-friction areas, directly informing design decisions that improved engagement metrics by over 30%.

Tools used: Adobe XD, InVision, Photoshop, Jira, Google Analytics, SharePoint

Launched News18.com, transforming it into a mobile-first, responsive platform that significantly boosted returning visitors and a 30% uplift in average session duration within the first quarter.

Redefined UX and UI for the Moneycontrol mobile app, contributing to its ranking as India’s #1 business and financial app with a user base growth of over 2 million in 12 months.

Implemented a unified design process across 5+ media properties, reducing UI inconsistencies and cutting design and development time.

Collaborated with product and editorial teams to enhance engagement features, resulting in a 16% increase in daily active users (DAUs) across platforms.

Awarded Gold for Best Display Category at Campaign India Digital Crest Awards 2016 for innovative, high-impact design execution across digital media.

Tools used: Adobe Creative Suite, Google Analytics

Redesigned the gaming portal and game discovery flow, leading to higher user engagement and a noticeable improvement in average session duration within six months.

Led a complete UI revamp for the e-commerce game store, contributing to a notable uplift in conversion rates and a marked increase in repeat purchases.

Introduced A/B testing and user behavior analytics, leading to data-driven design decisions that reduced bounce rates by 30% on key landing pages.

Spearheaded the design transition during the company’s transition to a digital agency model, helping win and retain 10+ major private sector and enterprise clients.

Grew and mentored a multidisciplinary design team, strengthening design consistency and significantly reducing post-launch UI revisions.

Tools used: Adobe Creative Suite, Google Analytics