About
Seasoned executive with over 20 years of experience driving B2B SaaS, eCommerce, and AI-powered technology sector growth and transformation. Specializing in go-to-market strategy, enterprise sales leadership, and digital innovation, I have successfully launched new markets, scaled operations to €5M+ in annual sales, and secured 40+ enterprise clients with 100% retention. I am actively seeking opportunities to leverage strategic clarity and hands-on execution to lead high-impact teams and scale organizations in dynamic, tech-driven markets.
Work
NSIGN
|International Sales & Strategic Partnerships
Barcelona, Catalonia, Spain
→
Summary
Leading international sales and strategic partnerships to expand NSIGN's SaaS digital signage platform across EMEA and NA, focusing on enterprise clients and AI-driven strategies.
Highlights
Leading international sales and strategic partnerships to expand NSIGN's SaaS digital signage platform across EMEA and NA.
Focused on enterprise clients, partnership development, and AI-driven commercial strategies to grow from 80,000 to 100,000 managed screens.
PulpoAR
|Market Expansion Consultant
Barcelona, Catalonia, Spain
→
Summary
Supported and advised PulpoAR on market expansion in Spain through lead generation, deal facilitation, and partnership search.
Highlights
Supported and advised market expansion for PulpoAR in Spain, focusing on lead generation, deal facilitation, and partnership search.
MERCAUX
|Strategic Sales Consultant
Barcelona, Catalonia, Spain
→
Summary
Designed and implemented sales strategies for Mercaux, establishing a significant pipeline and expanding business into new verticals.
Highlights
Designed sales strategies and established a €2M+ pipeline across Iberia and LATAM.
Promoted and implemented AI-driven best practices in SaaS solution sales.
Expanded business into new verticals, including retail and B2B sectors.
MIRAKL
|ACCOUNT EXECUTIVE > COUNTRY MANAGER > REGIONAL VP OF SALES
Paris, Île-de-France, France
→
Summary
Led the establishment and scaling of Mirakl's Southern Europe hub, driving significant revenue growth and market expansion for its Marketplace SaaS platform.
Highlights
Established Mirakl's regional hub for Southern Europe as the first commercial lead, building offices in Barcelona and Milan and integrating commercial and support processes for operational efficiency.
Designed and executed commercial strategies, acquiring strategic clients like Mediamarkt, Coperama (NH Hotels), and Decathlon, and implementing the Mirakl SaaS platform across 20+ retailers.
Managed a multidisciplinary team of 30 professionals, implementing coaching and talent retention strategies to align with strategic objectives.
Achieved €5M in annual revenue, secured over 40 new clients, and maintained a 100% client retention rate for five consecutive years.
ORACLE
|COMMERCE SALES PARTNER
Barcelona, Catalonia, Spain
→
Summary
Expanded Oracle's Commerce Cloud business across Iberia and Italy, strengthening market presence and maximizing eCommerce solution revenue.
Highlights
Designed and executed sales plans for Iberia and Italy markets, optimizing market coverage and maximizing revenue from eCommerce solutions in key sectors like retail and telecommunications.
Managed strategic partner and end-client relationships, securing key sales with Moleskine and Telecom Italia to consolidate Oracle's eCommerce market presence.
Coordinated with technical and marketing teams to ensure successful project and solution implementation, contributing to regional growth and positioning.
IBM Smarter Commerce
|SALES EXECUTIVE SMARTER COMMERCE
Barcelona, Catalonia, Spain
→
Summary
Developed and executed sales plans and strategies for the Spanish market, contributing to the expansion of IBM's eCommerce solutions.
Highlights
Managed the entire sales cycle, from lead generation to closing contracts with strategic accounts, including key clients such as Zara, Carolina Herrera, and Desigual.
Successfully implemented Inditex's first eCommerce website (Zara Home), establishing a key market precedent.
Provided strategic support to address technical challenges in initial eCommerce projects, positioning IBM as a leader in Spanish eCommerce solutions.
IBM Information Management
|VP EJECUTIVO TECH SALES AND SERVICES EUROPA
Barcelona, Catalonia, Spain
→
Summary
Led the services and technical presales unit across Europe, optimizing operational efficiency and strengthening client relationships in banking and insurance sectors.
Highlights
As Executive Director for Europe, led a services and technical presales unit, managing a team of 14 direct and 200 indirect reports across the region.
Improved operational efficiency and profitability of the Information Management unit, focusing on software license sales for banking and insurance sectors with key clients like CaixaBank and Telecom Italia.
Managed a €1M HR budget, optimizing team allocation and project execution to deliver high-quality services.
Designed technical training programs, enhancing operational effectiveness and customer satisfaction while collaborating with sales to identify business opportunities.
Education
Colegio Maristas
High School Diploma (with Honors)
Scientific Baccalaureate and COU
Polytechnic University of Catalonia (UPC Barcelona)
MSc
Telecommunications Engineering
Languages
Spanish
Catalan
English
French
Certificates
Artificial Intelligence for Business (ISDI Digitalent Master)
Issued By
ISDI Digitalent
Skills
Sales & Business Development
Go-to-Market Strategy, Enterprise Sales Leadership, Digital Innovation, Market Expansion, Strategic Partnerships, Commercial Strategies, Pipeline Development, Performance Optimization, Account Management, Lead Generation, Deal Facilitation, SaaS Solution Sales, Cross-functional Collaboration, Customer Relationship Management (CRM), Negotiation, MEDDPICC.
Leadership & Management
Team Leadership, Talent Retention, Coaching, Mentoring, Operational Leadership, Strategic Planning, Stakeholder Management, Project Execution, Budget Management, Trust-building.
Technology & AI
B2B SaaS, eCommerce, AI for Business, Digital Transformation, CX Solutions, Marketplace SaaS Platforms, Digital Commerce Ecosystems, AI-driven Commercial Strategies.
Industry Expertise
Retail, Telecommunications, Banking, Insurance, Platform Unicorns.
Professional Development
Project Management, Sales Methodologies, Entrepreneurship.
References
Josep Casellas
Former Manager at Lotus and IBM (currently at Kyndryl) | Email: jc08328@gmail.com | Phone: +34 680 458 482
Enrique Mazon
Former Manager at Oracle (currently at Salesforce) | Email: emazon@salesforce.com | Phone: +34 679 227 370
Laure Le Gall
Former Manager and CRO at Mirakl | Email: laure@mirakl.com | Phone: +33 622 950 309
Brendan Walsh
Former Manager at Mirakl (currently at Netlify) | Email: btwalsh@yahoo.com | Phone: +44 7964 920 833
Olga Kotsur
Former Manager and CEO and CoFounder at Mercaux | Email: olga@mercaux.com | Phone: +44 20 8722 8252