About
Visionary Entrepreneurial Operator and DTC & Growth Marketing Expert with a proven record of scaling consumer and travel brands from inception to $75M+ revenue. Drives rapid growth and market share expansion through full-stack marketing, P&L leadership, and strategic Go-To-Market acceleration. A hands-on leader adept at building high-performance, values-driven teams and leveraging digital innovation, including AI literacy, to achieve ambitious business objectives and deliver exceptional customer experiences.
Work
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Summary
Led the comprehensive turnaround of a 30-year-old tour operator, strategically repositioning it as a premium, digital-first leader in group travel.
Highlights
Doubled online conversion rate within 100 days by executing a full website redesign, new Go-To-Market strategies, and performance marketing alignment.
Launched three new product lines, successfully targeting underserved travel segments including solo travelers, small groups, and thematic tours.
Built and unified a high-performing senior leadership team across Product, Tech, Sales, and Service, instilling accountability and rapid-cycle execution.
Achieved significant early traction and positive performance despite operations winding down due to structural legacy costs unrelated to business performance.
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Summary
Directed a $75M division, overseeing North American and Oceania operations for a global RV rental marketplace, integrating consumer tech with physical product operations.
Highlights
Scaled operations across 19 cities in the U.S., Canada, Australia, and New Zealand, increasing market share by 22% through hyper-local GTM strategies, paid acquisition, and strategic partnerships.
Managed and optimized paid media (Google & Meta), performance creative, and conversion funnel optimization, accelerating revenue growth and improving ROAS.
Increased ancillary revenue by 40% and enhanced customer lifetime value by designing and implementing cross-sell and upsell initiatives within the booking flow.
Reduced idle inventory by 30% through optimized fleet utilization and supply chain operations, leveraging demand forecasting and routing efficiency models.
Led business development and B2B contract negotiations, contributing to a 20% lift in top-line revenue within 12 months.
Built and led a high-performance global team, achieving a 77 eNPS and fostering a fast-paced, customer-first culture focused on data-driven testing and ownership.
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Summary
Led comprehensive revenue and expansion strategies for a high-growth SaaS enterprise specializing in the tours and attractions industries.
Highlights
Designed and executed a full-funnel demand generation strategy, resulting in a 9.1x increase in Annual Recurring Revenue (ARR).
Spearheaded content marketing and thought leadership initiatives, producing industry-specific case studies, webinars, and whitepapers to generate inbound leads.
Established strategic partnership marketing initiatives with leading travel and hospitality brands, significantly increasing brand awareness and pipeline velocity.
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Summary
Served as a senior leader for a Series A travel tech startup, overseeing critical functions including sales, marketing, and customer success.
Highlights
Doubled Annual Recurring Revenue (ARR) from $1.1M to $2.1M within a single year.
Led global expansion strategy, successfully developing teams and partnerships across five continents.
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Summary
Directed Double Decker sightseeing operations, successfully scaling revenue to $45M within 36 months.
Highlights
Increased market share from 25% to 82%, achieving the fastest profit scaling in company history.
Maintained an industry-leading Net Promoter Score (NPS) of 71, ensuring strong customer loyalty and retention.
Successfully launched two major markets, New York City and Chicago, from the ground up.
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Summary
Drove strategic business development initiatives for an online travel agency.
Highlights
Identified and cultivated key partnerships to expand market reach and revenue opportunities.
Analyzed market trends to inform business strategies and capitalize on emerging travel segments.
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Summary
Managed product sales, contributing to revenue growth and market penetration for a global adventure travel company.
Highlights
Developed and executed sales strategies for diverse travel products, optimizing market performance.
Collaborated with cross-functional teams to align product offerings with sales objectives.
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Summary
Provided dedicated small business development support and strategic guidance to local entrepreneurs in a developing region.
Highlights
Assisted local businesses in developing sustainable growth strategies and operational efficiencies.
Facilitated workshops and training sessions to enhance entrepreneurial skills within the community.
Languages
English
Spanish
Skills
Growth Marketing
Paid Media (Google & Meta), SEO, Email Marketing, Influencer Marketing, Performance Marketing, Customer Acquisition Cost (CAC) Optimization, Conversion Rate Optimization (CRO), Demand Generation, Go-To-Market (GTM) Strategy, Full-Funnel Marketing, Content Marketing, Partnership Marketing, Brand Awareness, Pipeline Velocity.
Business Operations & Strategy
P&L Management, SKU Strategy, Pricing Optimization, Supply Chain Management, Operational Excellence, Inventory Management, Business Development, B2B Negotiations, Market Share Growth, Strategic Planning, Data Analysis, Customer Experience (CX), Customer Lifetime Value (CLTV).
Leadership & Team Building
Cross-functional Team Leadership, Senior Leadership Development, Talent Management, Culture Building, Accountability, Rapid-Cycle Execution, Values-Driven Leadership, Performance Management, Stakeholder Management, Mentorship.
Product & Technology
E-commerce Funnel Development, Customer Support Transitions, Product Line Development, Customer Experience Dashboards, SaaS Operations, AI Literacy.
Projects
Volunteer
US Peace Corps
|Small Business Volunteer
Summary
2007-2009 in Nicaragua