About
Connector and brand producer who turns ideas into action through strategy, creativity, and relationships. I build authentic partnerships between founders, makers and brands - creating ecosystems that move fast and deliver real results. I'm resourceful, creative and scrappy.
Work
Remote, New York, NY
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Summary
Co-founded and scaled a global two-sided surfboard rental marketplace, leading product development, brand strategy, and community engagement.
Highlights
Spearheaded the development and scaling of a global two-sided surfboard rental marketplace, expanding market reach and user adoption.
Directed comprehensive brand development and product roadmap execution across Webflow, marketplace software, CRM, customer engagement, and analytics platforms.
Drove low-code platform integrations, optimizing operational efficiency and enhancing user experience for a growing global community.
Pioneered new revenue streams, including a surfboard donation initiative, contributing to both business growth and social impact.
Remote, New York, NY
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Summary
Provided expert web design and marketing consultancy, delivering high-performance websites and strategic partnerships for diverse clients.
Highlights
Directed the end-to-end design, development, and launch of pixel-perfect websites on Webflow and Framer, optimizing for UX/UI, CRM integration, and conversion funnel performance.
Created strategic partnerships and marketing deals with indie and venture-backed brands, significantly boosting visibility for clients like Surf Captain, which grew to 100K+ users per month.
Managed and grew the @WeLiveForSurfing Instagram community to +300K followers, generating 7.7M monthly impressions.
Implemented advanced funnel optimization and CRM integration strategies, resulting in enhanced user engagement and measurable conversion rate improvements for client projects.
Remote, New York, NY
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Summary
Led high-budget photo/video campaign production and managed key client relationships for a leading agency, overseeing projects from concept to delivery.
Highlights
Directed and executed over 100+ photo/video campaigns with budgets up to $1M, delivering high-impact content across diverse industries.
Managed end-to-end production cycles for complex campaigns, ensuring timely delivery and exceeding client expectations for global brands.
Cultivated and maintained strong client relationships, serving as the primary liaison for key accounts and ensuring project alignment with strategic objectives.
Successfully negotiated artist contracts and managed content delivery for photographers and directors, optimizing terms and ensuring seamless project execution.
New York, NY
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Summary
Co-founded and scaled a luxury media agency, overseeing branding, marketing strategy, and content production for high-profile international clientele.
Highlights
Established and scaled a luxury media agency, cultivating a high-profile clientele across key markets including NY, LA, Paris, and London.
Directed comprehensive branding and marketing strategies, enhancing digital presence and market positioning for luxury brands across multiple platforms.
Managed end-to-end content production and creative execution, ensuring delivery of high-quality assets from initial concept through final deliverables.
Developed and implemented robust digital presence strategies, significantly increasing brand visibility and engagement for clients in the luxury sector.
New York, NY
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Summary
Managed international production and digital strategy, significantly boosting web traffic and brand visibility for CBS Network's Watch Magazine.
Highlights
Oversaw all aspects of international production, budgeting, and creative execution for high-end shoots, ensuring projects met stringent quality and financial targets.
Developed and implemented a comprehensive digital asset strategy, streamlining content management and distribution workflows.
Led social media campaigns and online content initiatives, significantly growing web traffic and enhancing brand visibility across digital platforms.
Collaborated with cross-functional teams to align marketing efforts with editorial calendars, maximizing audience engagement and brand reach.
Skills
Brand & Growth Strategy
Brand Development, Creative Strategy, Go-to-Market Planning, Ecosystem Design, Community Growth, Campaign Management.
Creative & Product Leadership
Creative Direction, Production Management, Cross-Functional Team Leadership, Marketplace Operations, UX/UI Collaboration, No-Code Product Development.
Project Management
End-to-End Delivery, Budget & Resource Management, Timeline Optimization, Creative Execution.
Data & Analytics
Production Management, Data-Driven Decision Making, Growth Metrics, Social Analytics, Conversion Optimization, CRM Strategy.
Partnerships & Business Development
Strategic Partnerships, Brand Collaborations, Negotiation, Client Relationship Management, Sponsorships, Revenue Generation.
Tools
Shopify, Framer, Webflow, CRM & Automation Platforms, Analytics Dashboards, Marketplace Software, Hubspot.
Education
Florida Atlantic University
Bachelor of Business Administration
Marketing