Joseph Olawale Obisanya

Developed and executed country-specific marketing and PR strategies, aligning with global objectives to enhance brand visibility and market penetration.

Managed cross-functional teams to implement integrated campaigns across digital and traditional channels, optimizing for reach and engagement.

Cultivated strategic partnerships and media relationships, effectively communicating brand value propositions to key stakeholders and target audiences.

Analyzed market trends and competitor activities to identify growth opportunities, informing data-driven decisions for sustained business development.

Led the end-to-end development and successful launch of the Hospitals Connect App, website, HC Pay, and Serve Software, enhancing digital service delivery.

Defined and executed the company's technical strategy, integrating new technologies to gain a competitive advantage and support business expansion.

Managed IT budgets and established key performance indicators (KPIs) to monitor technological performance and optimize resource allocation.

Oversaw system infrastructure functionality, efficiency, data security, and quality assurance processes, ensuring robust and scalable operations.

Communicated complex technology strategies to partners and investors, securing buy-in for critical initiatives and fostering collaborative relationships.

Managed and mentored an engineering team, fostering a culture of innovation and high performance in product development.

Generated over 2,000 qualified leads, directly contributing to sales pipeline expansion within a brief three-month tenure.

Solidified SEO ranking, increasing organic monthly visitors to 80,000, significantly enhancing online visibility and brand authority.

Grew the overall audience base across all channels from 5,000 to 12,000, demonstrating rapid and effective community engagement.

Developed and executed multichannel digital marketing strategies, including social media, email, SEO, PPC, and content marketing, to achieve aggressive growth targets.

Achieved a 300%+ increase in digital sales, growing monthly revenue from N500K to N15M in 5 months by actively managing a team of 22+ creatives, media buyers, marketers, and analysts.

Increased website traffic by 300% and conversions by 200% within six months through a successfully developed and executed digital marketing strategy.

Implemented a PPC campaign that boosted leads by 50% and reduced cost per acquisition by 30%, optimizing ad spend for maximum ROI.

Improved email marketing open rates by 25% and click-through rates by 20%, enhancing lead nurturing and customer engagement.

Optimized website design and user experience, leading to a 20% increase in conversions and a 25% increase in social media engagement and 15% increase in followers.

Managed an annual marketing budget of N1.2M+, achieving an average 10x ROAS across all activities in 2021.

Designed a content-sharing solution that generated N60M in 2021, solidifying the patient base and cross-selling products.

Mentored and trained a team of digital marketers, content writers, and designers, increasing team productivity by 30% and job satisfaction by 25%.

Educated over 2,000 students on key concepts in Digital Marketing, Data Analysis, and Web Development, preparing them for industry roles.

Developed and updated curriculum content to reflect current trends and best practices in digital technologies and marketing.

Leveraged extensive industry experience to provide practical insights and real-world case studies, enhancing student learning outcomes.

Transitioned a real estate rental agency into a leading brand within 9 months, leveraging digital marketing and data analysis to drive significant growth.

Created new business opportunities by utilizing Google Data Studio, business analysis, and growth factors, expanding the organization's revenue streams.

Managed a team of marketing professionals, overseeing campaign execution, content strategy, and social media initiatives to ensure success.

Tracked, analyzed, and reported digital marketing campaign performance, optimizing strategies for improved client campaign performance and ROI.

Evaluated client websites for mobile performance and optimal search engine rankings, ensuring high visibility and user experience.

Brainstormed and implemented creative growth strategies, contributing to increased brand awareness and site traffic.

Developed and implemented a comprehensive digital strategy, enabling Oxford Group to establish a strong online presence and drive digital transformation.

Created a scalable template for online lead generation and management, streamlining customer acquisition processes.

Provided expert consultation on digital marketing best practices, enhancing the organization's capacity for sustained online growth.

Successfully set up the digital phase of the media outlet, establishing foundational digital infrastructure and strategy.

Served as a consultant and non-executive board member, providing strategic guidance on digital media and communications.

Managed daily tasks and prioritized initiatives based on immediacy and importance, ensuring efficient workflow.

Led recruitment and interviewing processes for new and potential employees, building a capable digital media team.

Trained and mentored over 60 Digital Marketing interns, significantly contributing to their professional development and the organization's talent pipeline.

Led recruitment efforts and training for new employees, enhancing team capabilities and monitoring productivity.

Developed comprehensive training manuals on operation and maintenance for brands, standardizing processes and improving overall team performance.

Facilitated marketing strategy sessions, business analysis, and growth factor discussions to drive strategic initiatives.

Promoted from intern to Head of Sales and Marketing within 4 months, demonstrating rapid leadership and performance capabilities.

Achieved a significant increase in sales revenue by developing and executing effective sales and marketing strategies.

Monitored market competition and adjusted costs based on supply and demand, optimizing pricing and market positioning.

Presented comprehensive sales, revenue, and expense reports to management, informing strategic business decisions.

Utilized strong sales competencies and best practices to enhance customer experience and drive sales performance.