About
Results-driven Communication and Marketing Specialist with over 5 years of experience in digital marketing, SEO, and content strategy, adept at scaling startup brands and delivering high ROI campaigns. Proficient in leveraging PPC, technical SEO, and web analytics to drive growth, enhance brand visibility, and boost bottom-line performance. Skilled in building customer relationships and crafting data-driven strategies for optimal results, consistently exceeding engagement and traffic goals.
Work
Gotedo Technologies Limited
|Web/SEO Content Writer
Lagos, Nigeria, Nigeria
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Summary
Created and optimized product descriptions and website content, significantly boosting organic traffic and search engine rankings.
Highlights
Created clear and compelling product description articles, optimizing them for search intent and boosting organic traffic by 200%.
Optimized website copy using high-value, industry-relevant keywords, resulting in a 120% increase in search engine rankings.
Crafted cohesive product messaging and positioning for website and social media channels, ensuring consistency with brand voice and enhancing market presence.
Localized and transcreated all content elements for international users, facilitating global indexing by search engines and expanding market reach.
Africa Medical Marketplace
|Growth Marketing and Content Manager
Lagos, Nigeria, Nigeria
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Summary
Managed growth marketing and content initiatives, significantly increasing awareness, website traffic, and sign-up rates across 15 African countries.
Highlights
Crafted and executed effective PPC Ads campaigns, increasing awareness and reach across 15 African countries, scaling sign-up rates.
Implemented email marketing campaigns and LinkedIn Lead Generation forms, targeting global manufacturers and African vendors to drive strategic partnerships.
Increased website traffic by 37% by deploying CRM Automations tailored to specific pages visited and events triggered by store visitors.
Leveraged advanced keyword research with SEO tools to optimize on-page SEO and articles, boosting SERP score by 15%.
Collaborated with the software development team to implement technical SEO and set up Conversion APIs, enhancing site performance and data capture.
Developed high-quality marketing materials, including videos, newsletters, banners, images, and posters, for various campaigns.
SterlingPRO Business Applications
|Technical Content Writer
Maryland, Lagos, Nigeria
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Summary
Developed and maintained comprehensive technical documentation for banking software products, ensuring clarity and compliance for diverse audiences.
Highlights
Developed and maintained critical technical documentation, including installation guides, user manuals, and compliance materials, ensuring accuracy and accessibility for banking software products.
Created infrastructure/architecture diagrams and system workflows, supporting technical teams and banking staff in understanding and deploying complex solutions efficiently.
Translated intricate technical concepts into clear, user-friendly content, tailored for both technical and non-technical audiences to enhance comprehension and adoption.
Drafted Functional Requirement Documents (FRD) and Project Initiation Documentation (PID), facilitating a clear understanding of processes and requirements for Fintech product installations.
Reviewed and refined existing documentation to guarantee clarity, precision, and alignment with intended purpose, improving overall content quality.
Extern
|SEO Content Writer
New York, U.S.A., US
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Summary
Conducted comprehensive keyword research and utilized analytics tools to create effective blog posts, significantly increasing content effectiveness and organic traffic.
Highlights
Conducted in-depth keyword research using SEMrush, Moz, and Ahrefs, increasing content effectiveness by 70% and targeting high-value keywords.
Leveraged various analytics tools, including organic research and keyword gap analysis, to create effective blog posts that boosted authority and improved keyword rankings.
Utilized Google Analytics 4 to monitor traffic and SERP rankings, confirming an 80% increase in organic traffic and enhanced online visibility.
OPay Digital Services Limited
|Customer Experience & Social Media Associate
Ikeja, Lagos State, Nigeria
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Summary
Strengthened brand-customer relationships and optimized communication workflows, managing high-volume interactions with exceptional satisfaction rates and efficient resolutions.
Highlights
Strengthened brand-customer relationships by driving social media engagement strategies that improved online community interaction and brand sentiment.
Leveraged CRM insights to optimize customer communication workflows, increasing response rates by 15% and maintaining an average resolution time of 6 minutes.
Managed high-volume customer interactions (100+ daily) across digital channels, achieving a 4.6/5 satisfaction rating through empathetic, solution-oriented communication.
Educated customers on app functionality and technical processes via strategic outbound communication, achieving an 85% first-contact resolution rate.
Championed customer advocacy by identifying recurring pain points and collaborating with product teams to improve user experience and satisfaction.
Dozel Blossom Steel International
|Sales Representative
Ado-Ekiti, Ekiti State, Nigeria
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Summary
Provided top-notch personal service to boost sales and customer satisfaction, cultivating loyalty and increasing lead conversion and growth.
Highlights
Provided top-notch, personal service to each customer, significantly boosting sales and enhancing customer satisfaction.
Built and nurtured beneficial relationships with customers, cultivating loyalty and driving potential for repeat purchases and an additional 70% in sales.
Increased lead conversion rate by 25% through effective cold calls, directly contributing to revenue growth.
Developed and grew leads by 40% through repeat business and customer referrals, expanding the client base and securing long-term relationships.
Volunteer
SUCCEED Africa, Nigeria Core Team - CCAMH, College of Medicine
|Communications Assistant
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Summary
Assisted with communications efforts for SUCCEED Africa, supporting outreach and engagement initiatives.
Biomedical Communication Centre - College of Medicine, UCH
|Media Associate
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Summary
Supported media-related activities for the Biomedical Communication Centre, enhancing outreach and content dissemination.
Education
University of Ibadan
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M. A.
Public Relations and Marketing Communications
Chukwuemeka Odumegwu Ojukwu University
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B. A.
English language and Literary Studies
Certificates
Building a B2B Content Marketing Strategy
Issued By
SEMrush Academy
Digital Marketing, International
Issued By
SEMrush Academy
On-Page and Technical SEO
Issued By
SEMrush Academy
Technical SEO & AI Search Essentials
Issued By
SEMrush Academy
SEO I and II
Issued By
Hubspot Academy
Technical SEO
Issued By
Wix Studio Academy
Fundamentals of Generative Engine Optimization
Issued By
Muck Rack
Skills
Soft Skills
Customer relationship management, Interpersonal communication, Time management, Presentation, Critical thinking, Design-thinking, Management of complex tasks, Team work, Collaboration, Organising.
Programming Language
HTML, CSS.
Digital Tools
Meta Business Suite, SEO tools (Semrush, Ahrefs, Screaming Frog, Diib, Google Analytics 4, Google Console, Google Keyword Planner), Email marketing and Social Media Management tools (Hubspot, Hootsuite, Mailchimp, Omnisend), Canva, Capcut, PixelLab, Figma.
Research Skills
Content analysis, Survey, Critical Discourse Analysis.
Interests
General
AI, Writing, Media trends, Product design, Photography, Literary criticism, Travelling, Sports, Movies, Rap music, Board games.