JOSHUA O. AUDIFFEREN

Digital Marketing Strategist
Lagos, Nigeria.

About

Results-driven Digital Marketing Strategist with over 3 years of experience amplifying brand presence, driving community engagement, and significantly increasing lead generation across diverse multi-channel campaigns. Expert in leveraging data analytics, SEO, and content creation to achieve measurable business outcomes and foster impactful digital connections. Passionate about applying innovative digital strategies to drive growth and positive impact.

Work

Freelance Consultant
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Freelance Consultant

Accra, Greater Accra Region, Ghana

Summary

Led comprehensive digital marketing strategy development and mentorship for businesses, driving online visibility and empowering new agency owners.

Highlights

Developed and executed comprehensive digital marketing strategies for diverse clients, significantly enhancing online visibility and brand awareness.

Mentored over 13 aspiring social media marketing agency owners, empowering them with advanced expertise and guidance to launch and scale their ventures.

Sanctuary Haven Partners
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Partner, Digital Marketing Personnel

Accra, Greater Accra Region, Ghana

Summary

Managed digital marketing initiatives and content creation to support real estate sales and enhance local business visibility.

Highlights

Developed comprehensive real estate information catalogs, providing prospective clients with detailed insights into available properties.

Contributed to the successful conceptualization and visualization of an art exhibition, streamlining event flow and attendee experience.

Enhanced local business visibility by establishing and optimizing Google My Business profiles for 4 distinct local enterprises.

Foteino Talento
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Digital Marketing Manager

Lagos, Lagos State, Nigeria

Summary

Directed social media and content marketing strategies, significantly increasing brand awareness, customer satisfaction, and lead generation.

Highlights

Drove a 20x increase in brand awareness and achieved 95% customer satisfaction through strategic multi-platform social media management (Instagram, Twitter, TikTok, Facebook, Snapchat).

Launched a weekly content calendar, incorporating video testimonials and event highlights, which resulted in a 40% increase in leads generated.

Elevated blog quality by 70% through comprehensive SEO optimization and targeted team training, significantly improving content performance.

Executed 2 successful pop-up trade events, generating N570,000 in sales, securing 140+ new leads, and showcasing 25+ Nigerian businesses.

Spearheaded the production of a high-converting animation video for Kuboc, achieving a 20% conversion rate and generating over 90 leads from industry events.

Bank of Agriculture (B.O.A)
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IT Intern

Kaduna, Kaduna State, Nigeria

Summary

Supported IT operations, maintaining network stability and enhancing documentation for improved system efficiency.

Highlights

Ensured 99.9% network stability by proactively diagnosing and resolving LAN/WAN performance issues, minimizing downtime for critical operations.

Improved network efficiency by 15% through comprehensive data analysis and monitoring of performance metrics, identifying key areas for optimization.

Developed and maintained detailed network documentation, including maps and equipment inventories, to streamline troubleshooting and facilitate efficient system maintenance.

Collaborated effectively with IT team members on network upgrades and complex technical challenges, contributing to seamless system enhancements.

CBO Capital
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Intern

Lagos, Lagos State, Nigeria

Summary

Conducted financial research and authored reports, providing valuable insights and administrative support.

Highlights

Conducted in-depth research on Nigerian finance topics, including the agricultural sector and Naira history, providing critical data for informed strategic decision-making.

Authored comprehensive financial reports, translating complex economic intricacies into clear, actionable insights for non-technical stakeholders.

Provided dedicated administrative support, demonstrating strong adaptability and a proactive willingness to learn new skills and contribute to diverse team requirements.

Volunteer

Lancaster Business Society (LBS)
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Communications Officer

Accra, Greater Accra Region, Ghana

Summary

Managed internal and external communications, created promotional content, and coordinated event publicity for the society.

Highlights

Orchestrated all internal and external communications for the society, ensuring consistent messaging and stakeholder engagement.

Developed compelling promotional content for society events and initiatives, enhancing public awareness and participation.

Coordinated comprehensive event publicity campaigns, successfully increasing attendance and visibility for key society functions.

Lancaster University Ghana Orphanage Outreach
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Volunteer

Accra, Greater Accra Region, Ghana

Summary

Contributed to community welfare initiatives by distributing essential supplies to children in need.

Highlights

Participated in a team effort to distribute food and clothing items to children at the Chosen Children Orphanage, directly supporting community welfare.

The StoreHouse
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Volunteer

Accra, Greater Accra Region, Ghana

Summary

Supported large-scale community outreach efforts, coordinating logistics and resource distribution.

Highlights

Coordinated crowd management and facilitated the distribution of donated clothes and food to over 1,000 community members during a church outreach program.

Education

Lancaster University Ghana
Accra, Greater Accra Region, Ghana

BSc

Marketing

Covenant University
Ota, Ogun State, Nigeria

Bachelor of Science (Completed 3+ years)

Industrial Mathematics & Computer Science

Awards

Certificate of Appreciation

Awarded By

Man Up Initiative

Awarded for conceiving and co-organizing the 'Mental Health Amongst Men & The Way Forward' event, which engaged 43 attendees and fostered crucial discussions. Recognized for supporting a joint video project on women's periods, contributing to over 2000+ views and promoting inclusivity.

Certificates

Inbound Marketing Certified

Issued By

Hubspot Academy

Social Media Certified

Issued By

Hubspot Academy

From Idea to Startup

Issued By

Coursera

Cracking the Creativity Code: Discovering Ideas

Issued By

Coursera

Mind Control: Managing Your Mental Health During Covid 19

Issued By

Coursera

Leading Transformations: Manage Change

Issued By

Coursera

Skills

Marketing & Content Creation

Social Media Marketing Strategy, Content Creation (Video, Audio, Text), Community Management, Paid Advertising, SEO Optimization, Keyword Research, On-page Optimization, Link Building, Content Strategy, Copywriting, Storytelling, Video Editing, Blog Writing, Landing Page Copy, Data Analysis, Metrics Tracking, Performance Reporting.

Technical Skills

Adobe Creative Suite (Photoshop, Premiere Rush), Canva, Capcut, WordPress, Ahrefs, SEM Rush, Keyword Surfer, SEOQuake, Microsoft Office Suite (Excel, PowerPoint), Notion, Asana.

Communication & Collaboration

Strong Written Communication, Strong Verbal Communication, Teamwork, Problem-solving.