Judea
Design Strategist | Policy & Innovation Lead
Singapore, SG.About
Judea is a design strategist working across practice and policy, intersecting her expertise in graphic design with systems change. She employs design as a discursive tool to clarify and generate new thought, giving form to the mental models that facilitate decision-making and the structures in which we operate within today. By making these invisible architectures legible, they become more transparent, opening up space to propose alternatives to the now. At the core, she hopes to cultivate the soft structures for creative culture to flourish, empowering individuals to actively shape society in their own unique and diverse ways.
Work
DesignSingapore Council
|Senior Manager, Strategy & Product Innovation
Singapore, Singapore, Singapore
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Summary
Led strategic foresight and innovation initiatives to shape Singapore's design ecosystem, driving long-term cultural and economic growth.
Highlights
Spearheaded the development of Singapore's 10-year Design Masterplan (2026-2035), a comprehensive roadmap and 3-year action plan projected to elevate design as a cultural-economic value driver.
Synthesized insights from 600+ stakeholder engagements, 5,000+ public sentiments, and national economic datasets to inform policy decisions and strategic growth projections for the design sector.
Architected a robust framework of short- and long-term success metrics to evaluate the multifaceted economic, social, and cultural impact of design across the national landscape.
The Merry Men Works
|Lead Designer, Exhibitions
Singapore, Singapore, Singapore
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Summary
Directed brand and design strategies for award-winning cultural exhibitions and large-scale immersive experiences, enhancing public engagement.
Highlights
Led the comprehensive brand and design strategy for the award-winning cultural exhibition, Singapo人, significantly enhancing its public recognition and impact.
Designed and executed large-scale immersive experiences for high-profile clients, including Klook, driving enhanced audience engagement.
Freelance
|Freelance Designer and Cultural Researcher
London, England, UK
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Summary
Conducted extensive cultural research and designed research-led exhibitions for diverse clients across London and Singapore, informing urban planning and industrial design.
Highlights
Facilitated critical cultural research for the Southwark Council mobility study, providing data-driven insights to inform urban planning and infrastructure development.
Conducted in-depth cultural research for London-based industrial design firm ByAlex, contributing to product development and market understanding.
Designed and produced multiple research-led exhibitions across Singapore and London, effectively translating complex research into engaging public experiences.
DesignSingapore Council
|Manager, Industry Development
Singapore, Singapore, Singapore
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Summary
Drove industry capabilities and innovation adoption through strategic policy implementation, empowering a vast professional network.
Highlights
Designed and implemented policies that strengthened creative IP commercialisation and emerging technology adoption, directly equipping over 8,000 designers with essential innovation and business capabilities.
DesignSingapore Council
|Assistant Manager, Industry Development
Singapore, Singapore, Singapore
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Summary
Initiated and managed a key incubator program, significantly boosting commercialization rates for local design firms.
Highlights
Directed the flagship Good Design Research incubator, achieving a 60% commercialisation rate and fostering innovation across 40+ local design firms.
Projects
Education
University of the Arts London, London College of Communication
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BA (Hons)
Design Management and Cultures
Grade: First Class Honours, Creative Industries and Economy (Grade A)
Temasek Polytechnic, School of Design
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Diploma
Communication Design
Grade: Internship Commendation at Red Dot
Awards
Singapore Good Design Mark
Awarded By
DesignSingapore Council
Recognized for excellence in design innovation and impact within the Singaporean design landscape.
DesignSingapore Scholarship Recipient
Awarded By
DesignSingapore Council
Awarded a prestigious scholarship for outstanding design talent and academic potential, supporting advanced studies.
Skills
Systems Thinking
Creative Institutions, Infrastructures, Strategic Planning, Complex Problem Solving.
Cultural Policy Analysis
Impact Evaluation, Policy Development, Socio-economic Analysis, Cultural Strategy.
Design Research & Strategy
User Research, Strategic Planning, Innovation Strategy, Design Thinking, Ethnography.