Julia (Ziqi) Xie
Results-driven Marketing Professional
North York, CA.About
Results-driven Marketing Professional with 2+ years of experience specializing in digital strategy, influencer marketing, and user growth for Fin-tech and media sectors. Proven ability to lead end-to-end campaigns, leveraging AI-powered tools and data analytics to optimize user acquisition, engagement, and retention, driving measurable impact across various platforms. Adept at transforming behavioral insights into actionable strategies and executing large-scale digital and offline activations to boost brand visibility and achieve business objectives.
Work
Snaplii Inc.
|User Growth Associate
Etobicoke, Ontario, Canada
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Summary
Led end-to-end influencer marketing campaigns and lifecycle messaging for a Fin-tech company, driving user acquisition, engagement, and retention through data-driven strategies and large-scale digital activations.
Highlights
Managed 200+ influencer campaigns across Instagram, TikTok, YouTube, Facebook, and Telegram, optimizing workflows to significantly boost user acquisition, engagement, and retention for a Fin-tech company.
Utilized AI-powered discovery tools (HypeAuditor, Crowdcore, Headai) to efficiently source high-performing creators by niche, audience attributes, and engagement tier.
Executed 5+ large-scale digital campaigns and coordinated 3+ major offline brand activations, encompassing full-cycle planning, content production, and on-site engagement.
Analyzed influencer performance and user lifecycle metrics (ROI per influencer, repurchase frequency) to deliver actionable insights, refining targeting, messaging, and budget strategy.
Led email marketing, SMS, and push notification programs via Twilio, implementing lifecycle-based automation triggered by user behavior to improve retention and boost user Lifetime Value (LTV).
IQIYI.com
|Digital Marketing Intern
Toronto, Ontario, Canada
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Summary
Contributed to digital marketing initiatives for a streaming platform, focusing on video content, promotional campaigns, and team coordination to enhance viewer satisfaction and engagement.
Highlights
Edited over 30 videos for popular dramas, ensuring high-quality standards and timely delivery, enhancing visual and audio elements, and increasing viewer satisfaction and engagement.
Strategically managed promotional campaigns on TikTok and Rednote, developing and executing content strategies that significantly boosted user engagement and brand visibility.
Served as Casting Director for the "Youth With You" program, successfully managing the selection and coordination of over 100 candidates, facilitating smooth communication with the production team.
Led 5 major projects as Intern Leader, coordinating 30 interns, including task allocation, team coordination, data collection, and detailed reporting to the director.
Happy Sunshine Interactive Media (Mango TV)
|Marketing Intern
Changsha, Hunan, China
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Summary
Managed social media accounts and developed promotional strategies for a major TV network, focusing on content coordination, audience engagement, and brand reputation.
Highlights
Managed social media accounts for Mango TV, coordinating content schedules, engaging with audiences, and monitoring performance metrics to ensure optimal engagement for upcoming programs.
Designed and produced over 200 high-quality posters and authored 40 news stories, covering high-profile programs to enhance brand visibility and media presence.
Conducted in-depth analysis of viewership statistics, trending social media discussions, and online follower growth, utilizing focus group surveys to identify rising artists.
Crafted and executed multi-faceted promotional campaigns for emerging stars, successfully promoting 10+ local artists to national celebrity status through meticulously planned campaigns.
Developed and implemented strategic responses to negative publicity incidents, working with stakeholders and PR teams to resolve conflicts and ensure the network's reputation remained intact.
Juzhou Restaurant Group
|Marketing Associate
Changsha, Hunan, China
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Summary
Managed digital and social media marketing calendars for two restaurants, creating engaging content and leveraging data insights to increase customer engagement and sales.
Highlights
Managed digital and social media marketing calendars for Juzhou 1910 and Juzhou 1925, creating and scheduling engaging content across multiple platforms including Rednote and DianPing.
Collected and analyzed data on food orders, customer preferences, and dining trends, utilizing insights to increase customer engagement and sales.
Leveraged data insights to design and implement successful promotional campaigns, monitoring performance and adjusting strategies to ensure maximum effectiveness.
Education
Schulich School of Business
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Master of Management
Business Management
University of Toronto
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Honors Bachelor of Arts
East Asian Studies
Grade: Graduated with honors
Languages
English
Mandarin Chinese
Certificates
Fundamentals of Digital Marketing
Issued By
Content Marketing
Issued By
Hubspot
Skills
Digital Marketing & Strategy
Influencer Marketing, Campaign Management, Content Strategy, Social Media Marketing, User Acquisition, User Engagement, User Retention, Lifecycle Marketing (Email, SMS, Push), Brand Visibility, Event Coordination, Performance Reporting, Data Analysis, SEO.
Software & Tools
Canva, CapCut, Microsoft Office Suite, Word, Excel, PowerPoint, Twilio, HypeAuditor, Crowdcore, Headai, Rednote, DianPing, Video Editing, Visual Design.
Leadership & Project Management
Team Leadership, Project Coordination, Stakeholder Management, Client Negotiation, Multitasking, Deadline Management, Strategic Planning.