Julieta Pandiani

Visual Designer - Branding - UXUI
Barcelona, ES.

About

Highly accomplished Visual Designer with a decade of experience in Branding, Marketing, and UX/UI, specializing in crafting intuitive and visually engaging digital experiences. Proven leader in developing comprehensive design systems and driving brand consistency across diverse platforms. Adept at transforming complex concepts into innovative solutions that elevate brand identity and significantly enhance user engagement.

Work

Cuideo
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Senior Visual Designer

Barcelona, Catalonia, Spain

Summary

Leads visual design initiatives for Marketing and Product teams at Cuideo, driving brand consistency and enhancing user experience across digital platforms.

Highlights

Developed and implemented a comprehensive design system, ensuring consistent and elevated brand identity across all digital touchpoints and significantly improving design efficiency.

Designed high-impact landing pages and campaign assets for marketing initiatives, contributing to increased user acquisition and engagement rates.

Collaborated cross-functionally with product teams to enhance the internal caregivers' app UI/UX, improving usability and overall caregiver satisfaction.

Managed multiple concurrent design projects from concept to delivery, consistently meeting deadlines and exceeding stakeholder expectations.

Nuclio Digital School
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Brand Design Manager

Barcelona, Catalonia, Spain

Summary

Managed a multidisciplinary design team at Nuclio Digital School, overseeing the development and maintenance of brand assets and visual guidelines.

Highlights

Led and mentored a team of visual designers and video producers, fostering a collaborative environment that delivered comprehensive graphic design solutions for diverse projects.

Developed and meticulously maintained the brand's visual guidelines and design templates, ensuring consistent and strong brand recognition across all internal and external assets.

Directed the creation of high-quality visual content, including marketing collateral and digital assets, effectively enhancing brand appeal and market presence.

Streamlined design workflows and approval processes, resulting in increased team efficiency and faster project turnaround times.

Nacar Design
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Senior Visual Designer

Barcelona, Catalonia, Spain

Summary

Spearheaded UI/UX design for HP 3D printer tablets at Nacar Design, focusing on intuitive navigation and enhanced user interaction.

Highlights

Designed intuitive UI and navigation systems for tablets integrated into HP 3D printers, significantly improving user experience and operational efficiency.

Developed comprehensive labels and user guides for advanced 3D printers, enhancing product interaction and usability for a global user base.

Collaborated with engineering and product teams to translate complex technical requirements into visually engaging and user-friendly design solutions.

Conducted user research and testing to validate design choices, ensuring optimal functionality and a seamless user journey.

eDreams ODIGEO
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Visual Designer

Barcelona, Catalonia, Spain

Summary

Delivered diverse visual solutions for eDreams ODIGEO's marketing and merchandising campaigns across multiple digital and offline channels.

Highlights

Designed and executed compelling visual assets for multi-channel marketing campaigns, including newsletters, banner ads, and social media, contributing to increased customer engagement and conversion rates.

Managed and prioritized a high volume of design requests from various internal teams, consistently delivering projects with varying scope and complexity on time.

Ensured brand consistency across all marketing materials, maintaining a strong visual identity for a leading online travel agency.

Collaborated with marketing specialists to optimize visual content for different platforms, enhancing campaign performance and reach.

Beabloo
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Graphic Designer

Barcelona, Catalonia, Spain

Summary

Designed various graphic assets for marketing and branding initiatives at Beabloo, supporting digital advertising solutions.

Highlights

Developed engaging graphic content for digital advertising platforms, enhancing brand visibility and marketing campaign effectiveness.

Collaborated with marketing teams to create visual materials, ensuring alignment with brand guidelines and project objectives.

Assisted in the production of presentations and promotional materials, supporting sales and business development efforts.

Managed design tasks from conceptualization to final delivery, maintaining high standards of quality and efficiency.

Combo Employer Branding
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Brand Designer

Barcelona, Catalonia, Spain

Summary

Contributed to the development and execution of employer branding strategies through visual design at Combo Employer Branding.

Highlights

Designed visual elements for employer branding campaigns, helping clients attract and retain top talent.

Created a range of brand assets, including presentations and digital collateral, to effectively communicate employer value propositions.

Collaborated with consultants to translate strategic concepts into impactful visual designs.

Ensured adherence to brand guidelines across all design outputs, maintaining visual consistency for client projects.

Qwerty Comunicación
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Graphic Designer

Barcelona, Catalonia, Spain

Summary

Produced graphic design materials for Qwerty Comunicación, supporting various client communication strategies.

Highlights

Developed diverse graphic design solutions for print and digital media, supporting client communication objectives.

Collaborated with project managers to interpret client briefs and deliver creative visual concepts.

Assisted in the preparation of layouts and artwork for various campaigns, ensuring high-quality production.

Managed multiple design tasks simultaneously, contributing to the timely completion of client projects.

Education

Coderhouse

Product Design

Bau, School of Design
Barcelona, Catalonia, Spain

Course

UX UI Design

Bau, School of Design
Barcelona, Catalonia, Spain

Master

Branding Design

Universidad de Belgrano
Belgrano, Buenos Aires, Argentina

Licenciatura

Diseño Gráfico

Languages

Spanish
English
Portuguese

Skills

Design & Prototyping

Design System, Figma, Illustrator, Photoshop, Miro, Wireframing, UI/UX Design, Information Architecture.

Project & Workflow Management

Notion, Jira, Workshop Facilitation, Communication, Leadership, Teamwork.

Marketing & Analytics

CRM, A/B testing, Hubspot, SalesForce, Branding, Marketing Campaigns.

Web Technologies

HTML, CSS, Wordpress.

AI & Generative Tools

Lovable, Adobe Firefly, Chat GPT, Google Gemini, Comfy UI, Flora (study stage).